21. 2121
Localise - ∆
Local country
marketing-sales teams
Need local marketing & sales if you are serious about a market =>
• Local B2B sales relationship
• Knowledge about local market / marketing
Language
Marketing kalendar
Values
Local
mkteer
SEO
SEACM
Country
2
Country
1
Country
3
Country
x
Country marketeer feeds
Functional specialists
22. 2222
GROW – Invest
vs.
Financially very healthy
(fully financed out of own cash flow with
better than industry average margin)
Too conservative
(BE marketing <3% total costs)
>$600M
paid search p.a.