20 Facts You Need to Know About Teen Consumers

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20 Facts You Need to Know About Teen Consumers

  1. 1. 20 Facts you need to know about teen consumers
  2. 2. The Purchase Power of Teenage Consumers 35.6 Million U.S. teens represent over $200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits. * Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!
  3. 3. u.s. e-commerce sales * Forrester Research!
  4. 4. E-commerce sales trajectory According to Forrester Inc., Online consumers will increase their spending 62% by 2016
  5. 5. U.s. m-commerce sales B B B B B B * eMarketer!
  6. 6. Tablet user growth by age * Monetate!
  7. 7. Your teen consumer online 95% of teens are online * Pew Research!
  8. 8. Your teen consumer online 75% of teens access the internet from mobile devices * Pew Research!
  9. 9. Your teen consumer online 8-18 year olds spend 10 hours and 45 minutes everyday online * Edudemic!
  10. 10. Your teen consumer online 25% of teens log into social media 10+ times everyday * Edudemic!
  11. 11. What social networks are hot with teen consumers?
  12. 12. **TThhee AAttllaannttiicc 66//1199//1144!!
  13. 13. *The Atlantic 6/19/14!
  14. 14. where do teen consumers shop?
  15. 15. Your teen consumer on e-commerce 79% of females & 76% of males shop online * Statista!
  16. 16. Your teen consumer on e-commerce 70% of teens prefer to shop at their favorite stores online * Piper Jaffray Companies!
  17. 17. Your teen consumer on e-commerce 50% of youth prefer to shop exclusively online * Piper Jaffray Companies!
  18. 18. how do teen consumers spend?
  19. 19. Your teen consumer spending Average allowance yearly is $780 * The American Institute of CPAs!
  20. 20. Your teen consumer spending 78% of teens have more than $50 in monthly purchasing power * Piper Jaffray Companies!
  21. 21. 41% of girls ages 13 – 18 bought 10+ items of clothing in the past 6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
  22. 22. 57% of teens said they are saving for apparel *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
  23. 23. $11.8 B was reported in friendly fraud, 1 in 4 merchants experience friendly fraud * 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!
  24. 24. Only 50% of parents have installed parental controls For their kids online interactions, but 72% worry that their kids will reveal too much online. * Edudemic!
  25. 25. If you have any questions contact ReadyPulse : contact@readypulse.com Readypulse.com @readypulse

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