6. Consider when you give
a paper handout in a
meeting—everyone’s head
goes down and they read,
rather than staying
heads-up and listening.
Avoid using sentences
that will already be used
when talking
Focus on action words
that will enhance the
viewer experience
PREPARE
6
7. TIP
To keep the audience focused, always use the same
transition before a new topic
Consistency helps viewer see connections in the story –
use same layout and design for individual sections and
give your audience a mental check-point.
!
8. 8
THE STAGE HAS BEEN SET
go ahead and follow the basic 5 steps
1 2 3 4 5
Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
12. 12
3
SUPPORT
We perceive the world through
more than our eyes and ears;
we smell, we touch, and we taste.
Put your audience in that place and
provide them a point of reference;
the imagination will do the rest.
Images are a great tool
for showing context
13. 13
Visualize key messages
A picture is worth a thousand words…
Make a statement
Using graphics, charts, and infographics
4
14. 14
LEAD
Start your story with an outline,
a framework of points you
need to have to tell your story,
always moving forward to
the conclusion or action points
5
15. What do you want them to remember?
Get them excited about what’s to come
Build your presentation and give us your feedback
if this was helpful to you.
15
To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.
To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.
Tip:
When using complex image as full-bleed background add a transparency (70%-90%) fill layer to give contrast to text.
Combine an image and multiple key statements with a strong grid.
