1. ADVERTISING Why Advertising is Important

2. Importance 1. Benefits of advertising 2. Inexpensive, effective advertising methods 3. Picking the best method to convey your invention 4. Legal formalities that need to present 5. Convert prospects into customers

3. Benefits 1. Improves the sale of a product 2. Provides information to customers 3. Remember your product when purchasing 4. Leads to a stronger customer base 5. Saves you time and money

4. IMPROVES SALES Advertising improves the sale of your invention. It does this by making your product more popular to the public.

5. INFORMATION By advertising your product, whether it be through flyers or big signs, this will help customers remember your product.

6. More customers = More money!!

7. Ways to Advertise 1. Create online adds 2. Through social media 3. Network 4. Generate coupons 5. Practice an elevator pitch

8. Nearly everyone owns or has access to a computer or smartphone.

9. Social media is how the world communicates to each other now.

10. Advertising through the internet or these social media apps is extremely effective.

11. Generate coupons so that people have an incentive to buy from you.

12. The Elevator Pitch 1. Practice a pitch for your product 2. Be Confident, clear and calm 3. KNOW your product! 4. Never say "i dont know" 5. Mention all its key features

13. Choosing The Correct Method • All methods will work with full commitment • Demographics will be helpful in targeting • Create a hook and small speech • Choose proper radio, and T.V. stations • Online advertising is a must

14. Legalities 1. Must be truthful 2. Cannot be deceptive or unfair 3. Must be evidence based 4. Rules/regulations depend on customers 5. Different requirements for different ages

15. Prospects to Customers 1. Know your products every aspect 2. Highlight key features 3. Mention flaws that are now strengths 4. Be confident and honest 5. Follow up with the interested people

16. Advertising is a huge factor in the success of your product or business.