We know this to be true….We all love stories. This presentation shares how telling our stories with photography has the power to grow our brand and biz! Building relationships online is NOT about selling. It is about sharing, connecting, and listening. But what is YOUR STORY? How are you telling it? Are you inspiring your customers to share your story? Stories: Create Bonds Educate Entertain INSPIRE Action Stories build your BRAND buy letting people into your world… There is also a 30 day photo challenge, app suggestions, and 5 Top Takeaways to get you rolling!

1. Using Photography to…
Share Your Story | Build Your Brand | Grow Your Biz

4. Stories Differentiate Us…
How?
§ Create Bonds
§ Educate
§ Entertain
§ INSPIRE Action

6. 3STORIES
TO TELL…
¡ Your COMMUNITY
¡ Your LISTINGS
¡ The story of… YOU

7. WHY SHARE THE STORY OF YOUR
COMMUNITY?
Shows Knowledge & Expertise
§ Reveals lifestyle
§ Illustrates Architecture
§ Shares involvement

8. WHAT
SHOULD
Y O U
SHARE?
§ WHAT it’s like to live there
Restaurants. Entertainment.
Nightlife. Schools.
§ HOW you get involved
Community Work. Charities.
§ WHAT homes and
neighborhoods look like
Architecture. Nature. Parks.
#GenBlue | @debra11 | d11consulting.com

11. WHY SHARE THE STORY OF YOUR
L I S T I N G?
Attract New à Clients & Agents
§ Reveals differentiation
§ Illustrates what living there is like
§ Shares behind the scenes

12. WHAT
SHOULD
Y O U
SHARE?
§ WHAT resources does this
home have that others in
the ‘hood lack?
§ HOW does it feel to live in
THIS home?
§ WHAT is the HYPER-local
community like? Parks?
Shops? Eats?
#GenBlue | @debra11 | d11consulting.com

14. W H Y
S H A R E
YOUR
STORY?
§ Creates connection
§ Improves confidence
§ Generates interest
Remember, be authentic…
but have a FILTER.
#GenBlue | @debra11 | d11consulting.com

15. WHAT
..DO .
Y O U
SHARE?
§ WHAT you do for fun
Golf, Hike, Yoga, Wine,
Coffee, Dance…
§ WHY you are in RE
Capture the moments that
make you proud to be in RE!
§ WHAT your days look like
Broker Tours, Mentoring,
Hosting Biz Meetings, Office
BBQ’s, Playing in a charity golf
fundraiser…

17. Best people to tell
YOUR STORY?
YOUR
Clients!

18. CaptureFun RE
Moments
That Share
CLIENT
EXPERIENCES

20. APPS TO THE RESCUE…

24. Make Your
Own Meme.

27. WHERE
SHOULD YOU
SHARE
Y O U R
Story?

28. www.tumblr.com

29. INSTAGRAM SHARE YOUR VIEW

31. PINTEREST SHARING A LIFESTYLE

32. ¡ Outdoor Living
§ Trails, Skiing,
Golfing
¡ Architecture
§ Craftsman, Modern
¡ Restaurants
¡ Happy Hours
§ Place to Visit
§ Tulip Fields, Wineries,
Breweries
§ Events
§ Parades, Farmers Markets,
Fireworks, Holiday FUN!
§ Fashion
§ Landscapes
§ Meet Your Team
PIN IDEAS…

34. 1. Be Authentic, but have a filter
2. Use your own photos as much as possible
(take the 30 Day Challenge……………………. I dare you.)
3. Sprinkleyour photos with WOW!
4. Your Life is interesting content. Share it!
5. Focus on 1-2key platforms.
… have fun while Making It Happen!
Top 5 Takeaways