Divani Wine Bar & Restaurant is rebranding a local restaurant in Grand Rapids, MI. The new minimalist logo replaces the word "Bar" with a bold rectangle above the capital "D" to signify "Bar Divani" in an alluring yet timeless and versatile manner. Guitar Center focuses on hands-on musical experiences through its approachable handwritten signature representing its mission for customers. Brandalism is a publication featuring seven street artists through biographies and perforated stencils that can be used or provide inspiration for others.

2. DIVANI WINE BAR & RESTAURANT
BRAND IDENTITY

3. BRAND IDENTITY
W I N E B A R & R E S TA U R A N TW I N E B A R & R E S TA U R A N TW I N E B A R & R E S TA U R A N T

4. TOUCHPOINTS

5. EXTERIOR SIGNAGE

6. GUITAR CENTER
BRAND IDENTITY

7. BEFORE & AFTER

8. Guitar Center offers the most natural way to find all
the musical gear you need in one place. No matter
your experience level, musical preference, if you’re
just getting started or you’re a working professional,
Guitar Center has what you need to make the sounds
in your head a memorable experience for you and
your audience.
MAPLE LIKE YOU’VE
NEVER HEARD IT
SPREAD AD

9. Guitar Center offers the most natural way to find all
the musical gear you need in one place. No matter
your experience level, musical preference, if you’re
just getting started or you’re a working professional,
Guitar Center has what you need to make the sounds
in your head a memorable experience for you and
your audience.
BRONZE LIKE YOU’VE
NEVER HEARD IT
SPREAD AD

10. ELECTRIC LIKE YOU’VE
NEVER HEARD IT
SPOTIFY AD

11. INTERFACE

12. INTERFACE

13. TO: Laura Shaler
12345 Washington Ave.
Grand Haven, MI 49417
TOUCHPOINTS

14. BRANDALISM
PUBLICATION DESIGN

15. FRONT COVER

16. INSIDE PAGES

17. INSIDE PAGES

18. INSIDE SPREAD

19. PURE SUNCARE
PACKAGING DESIGN

20. PRODUCTS

21. PRODUCTS

22. PRODUCT CLOSE-UP

23. GROW CAMPAIGN
SOCIAL ISSUE

24. BRAND IDENTITY

25. SINGLE PAGE ADS
GROW A
HEALTHIER
LIFESTYLE
LEARN HOW AT GROW.ORG
Growing and eating fresh produce is
one way to improve diet and nutrition
for each other and the world we live in.
Consider the benefits of growing your
own food at home.
GROW AN
ACTIVE
LIFESTYLE
LEARN HOW AT GROW.ORG
Growing and eating fresh produce is a
great way to stay active and increase
our physical and mental well-being.
Consider the benefits of growing your
own food at home.

26. IPAD INTERFACE

27. IPAD INTERFACE

28. BOOKLET

29. ALZHEIMER’S ASSOCIATION
ADVERTISING CAMPAIGN

30. How far do you let someone’s memory
fade before you say something?
Fight to Remember
PEDESTRIAN AD

31. Fight to Remember Fight to Remember Fight to Remember Fight to Remember
DIGITAL AD
How far do you let someone’s
memory fade before you
say something?

32. REVYNYL RECORD PRESERVATION
BRAND IDENTITY

33. IDEATION
R E C O R D P R E S E R V A T I O N

34. SPREAD AD
Bound by Sound R E C O R D P R E S E R V A T I O N

35. INNERVIEW ZINE
THESIS

36. FRONT COVER

37. Friday, December 4, 2015
Saturday, December 5, 2015
Cave Needles
Louie’s - Kalamazoo, MI
Ice Station Zebra
The Full House - Grand Rapids, MI
Cardboard Swords
Marshall Plan
Chuck’s - Grand Haven, MI
8 PM
81
Your guide to the coolest punk
basement shows in Michigan.
INNERVIEW Shows
8 PM
6 PM
8 PM
Monday, December 7, 2015
Bent
Mike’s - Kalamazoo, MI
9 PM
Tuesday, December 8, 2015
The Pellows
Millhouse - Flint, MI
7 PM
Thursday, December 9, 2015
Tube
Bell’s - Muskegon, MI
7 PM
Friday, December 10, 2015
Saturday, December 11, 2015
Dad Jeans
The Bird - Lansing, MI
Scape Goat
The Bird - Lansing, MI
8 PM
10 PM
INNERVIEW Shows
UPTO CALENDAR APP

38. ZINE PACKS

39. DIVANI WINE BAR & RESTAURANT
Divani Wine Bar & Restaurant is a rebrand of a local restaurant in Grand
Rapids, MI. This premier wine bar and restaurant is known for their classy
intimate atmosphere and contemporary wine and food. The word bar has
been removed from the original name and is replaced with a solid bold
rectangle resting just above the captial D, signifying Bar Divani. The brand
mark is highly functional and works as a timeless, versatile logo alluring
individuals to enjoy a culinary experience.
GUITAR CENTER
Guitar Center is the largest chain of musical instrument retailers in the
world. The brand focuses on the customer’s hands-on experience when
finding the products that fit their musical needs. The handwritten brand
signature is modish, individual, and memorable, and represents the stores
mission: giving customers the opportunity to experience the feel and
sound of music the way it’s meant to be experienced - in person.
BRANDALISM
Brandalism is a publication focused on seven internationally recognized
graffiti artists and their street art. A short biography of each artist is
included with images of their most notable street art as well as seven
stencils, one for each artist. Each stencil is printed on perforated card
stock either to be torn out and used, or simply to be an inspiration for
others to create.
REVYNYL RECORD PRESERVATION
Revynyl is an organization aimed towards preserving vinyl records by
building a community of people who find meaning and value in the quality
of sound, the listening experience, and the appreciation of vinyl records as
an audio and visual piece of art. The brand is genuine and authentic which
is reminisent of the retro contemporary choice of type. The advertisement
conveys monetary value of vinyl records through communal blending.
PURE SUNCARE
Pure Suncare is an organic cosmetics line offering sun protection for a
wide range of skin types and lifestyles. The style aesthetic is refreshing,
luxurious, and natural, all reminicent of Pure’s mission statement to create
opulent products that give you the best of both worlds - strong enough to
protect, yet delicate enough to soothe moisturize and nourish your skin.
The Alzheimer’s Association is currently the world’s leading voluntary health
organization in Alzheimer’s care, support and research. Alzheimer’s is a type
of dementia that causes problems with memory, thinking and behavior. It’s
a progressive disease that gradually worsens over time causing the brain to
literally deteriorate. This campaign encourages others to seek instant help
if they notice any signs of Alzheimer’s in their loved-ones. Each ad captures
the deterioration of a memory through the use of typography.
ALZHEIMER’S CAMPAIGN
GROW CAMPAIGN
Grow is a communication initiative focused on the importance of local
food production for the health and well-being of individuals, families, the
community, and the environment. The campaign answers the question; How
can all people, at all times, have physical, social, and economic access to
sufficient, safe, and nutritious food? The system offers an interactive site,
advertisements, and a garden guide booklet aimed towards encouraging
children and adults to grow their own food.
The Innerview zine is a visual interpretation of the social behaviors and
experiences of a group of individuals within a closed system. The title serves
as a double meaning; giving the viewer an inner-view of the punk basement
show scene, as well as showcasing a diverse variety of personal interviews
documented by basement show goers. To expand into the realm of an open
system, a calendar was created via a social media app which gives public
access to upcoming basement shows in Michigan.
INNERVIEW ZINE
ARTICULATIONS