The document discusses several quality management gurus who have significantly impacted quality improvement in businesses and organizations. It describes the contributions and philosophies of W. Edwards Deming, Joseph Juran, Philip Crosby, Kaoru Ishikawa, Genichi Taguchi, and Frederick Taylor. Key concepts discussed include Deming's seven deadly diseases, Juran's Quality Trilogy, Crosby's definition of quality as conformance to requirements, Ishikawa's quality circles and seven quality tools, Taguchi's quality loss function, and the costs of quality. The gurus are grouped into Americans who helped popularize quality approaches in Japan and others who developed new quality management approaches.

1. QUALITY MANAGEMENT GURUS
Prof (Dr) A Chamaru De Alwis
University of Kelaniya, Sri Lanka

2. WHO IS GURU?
“A guru, by definition, is a good person,
a wise person and teacher.”
“A quality guru should be all of these, plus
have a concept and approach
to quality within business that
has made a major and lasting
impact.”
www.businessball.com

3. • The Quality Gurus—
• Dr. W. Edwards Deming, Dr. Joseph Juran, Philip Crosby, Dr.
Ishikawa,, Frederick Taylor, and Dr. Taguchi
• They have made a significant impact on the world through their
contributions to improving not only businesses, but all
organizations including state and national governments, military
organizations, educational institutions, healthcare organizations,
and many other establishments and organizations.

4. LEARNING OBJECTIVES
•End of the lecture
sessions student should
be able to
•Explain each quality
gurus contribution for
the development of the
subject

5. SAMPLE
QUESTIONS
Explain the contribution of Deming
Philosophy for improving quality, productivity
and competitiveness
Juran divided quality management into three
parts known as Juran's Quality Trilogy. Briefly
explain the three parts of the Trilogy.
Explain the 14 principles of Crosby? What is
Crosby’s management grid and its relevance
in the present context?

6. THREE GROUPS OF GURUS

7. AMERICANS WHO
TOOK THE MASSAGE
TO THE JAPAN (EARLY
1950’S)

28. Deming's seven deadly diseases
LACK OF CONSTANCY OF PURPOSE. ...
EMPHASIS ON SHORT-TERM PROFITS. ...
EVALUATION OF PERFORMANCE, MERIT RATING, OR ANNUAL REVIEW. ...
MOBILITY OF TOP MANAGEMENT. ...
RUNNING A COMPANY ON VISIBLE FIGURES ALONE (COUNTING THE MONEY) ...
EXCESSIVE MEDICAL COSTS.
EXCESSIVE LEGAL CIST (WARRANTY, LEGAL COST ETC0

35. Cost of Quality

45. Dr Genichi Taguchi

46. THREE GROUPS OF GURUS

47. DR. KAORU
ISHIKAWA

48. COMPANY WIDE
QUALITY CONTROL
• Believed Quality improvement is a continuous
process and can always be taken one step further
• His notion of company-wide quality control also
called for continued customer service
• This meant that a customer would continue
receiving service even after receiving the product
• Service would extend across the company itself in
all levels of management

49. QUALITY CIRCLES
Group of workers who do the
same or similar work, who meet
regularly to identify, analyse and
solve work-related problems
Led by a supervisor or manager
Presents its solutions to
management and if possible
workers implement the
solutions themselves
Improve the performance of the
organization and motivate
employees

50. SEVEN QUALITY TOOLS
Pareto charts
Cause and effects
diagrams
Stratification Check sheets
Histograms Scatter diagrams
Shewhart's control
charts and graphs

51. DR GENICHI TAGUCHI
Taguchi methodology is concerned with the routine
optimization of product and process prior to manufacture,
rather than emphasizing the achievement of quality through
inspection.
Quality loss Funtion

52. TAGUCHI LOSS
FUNCTION

55. THREE GROUPS OF GURUS

57. PHILIP
CROSBY?
* Known as The Fun Uncle of
the Quality Revolution
*He popularized the idea of
the "cost of poor quality",
that is, figuring out how
much it really costs to do
things badly

58. CROSBY
Mr. Crosby defined quality as a
conformity to certain
specifications.

59. CROSBY
• 1 The definition of quality is conformance to requirements,
it is not appropriate to say good or bad quality as quality
can't be measured but conformance can be
• 2 The system of the quality is prevention : make a
prevention strategy and it should be supported by
Statistical Process Control in order to understand the
process and discover the default before occurring
• 3. The performance is zero defects: make the requirement
right from the first time
• 4. The measurements of quality is the price of NON-
conformance : because cost quality is the prime motivation
for management .

60. CROSBY
QUALITY COSTS
:
* Price of NON
conformance :all the costs
involved in not getting the
product or a service right .
* Price of conformance :
costs for doing things right

61. PHILLIP CROSBY
MAIN
CONCEPTS:
Management must
understand the issues and
take responsibility to
improve
Management must remove
barriers to quality
Must understand
organization and process
capabilities
Management must
continually measure quality
by measuring the cost of
doing things wrong
Cost of Quality Analysis
(COQ = Price of Non-
Conformance + Price of
Conformance)

66. TOM PETER
• Tom Peters is an American who has
researched the secrets of successful
American companies.
• Peters' Quality message