David Goodwin


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Career Summary, Skills, and Competancies

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David Goodwin

  1. 1. David Goodwin Sales, Marketing, and Business Development Executive
  2. 2. Career Highlights <ul><li>Director National Sales Channels – Sprint Nextel </li></ul><ul><ul><li>Direct all consumer sales and business development activities for Sprint’s next-generation wireless Internet business unit and led development of the go-to-market strategy for the consumer channels. </li></ul></ul><ul><li>Vice President Sales – Vonage </li></ul><ul><ul><li>Responsible for all sales, marketing, business development, account management, budgetary, field support, and project management activities around national/regional retail, indirect, partner, direct sales, and OEM/VAR sales programs for the nations #1 broadband telephone company </li></ul></ul><ul><li>Vice President Sales Operations – Vonage </li></ul><ul><ul><li>Directed all support activities for Vonage’s retail and channel programs including business development, marketing, field support, finance, and project management. </li></ul></ul><ul><li>General Manager – Best Buy </li></ul><ul><ul><li>Managed sales and operations activities for multiple Best Buy store locations while completing training program for field management. </li></ul></ul><ul><li>District Director – RadioShack </li></ul><ul><ul><li>Directed sales and operations activities of up to 43 specialty retail store locations including personnel development, merchandising, inventory, performance management, recruiting, training, real estate, and loss prevention activities. </li></ul></ul>
  3. 3. Experience in all Facets of Sales Channel Development and Management: <ul><li>Co-Op and MDF Programs </li></ul><ul><li>Training Programs </li></ul><ul><li>Field Labor Programs </li></ul><ul><li>OEM Partnership </li></ul><ul><li>Back-end Systems </li></ul><ul><li>Financial Analysis </li></ul><ul><li>Branded Retail Launches </li></ul><ul><li>National Account Management </li></ul><ul><li>Field Sales Management </li></ul><ul><li>Retail Management </li></ul><ul><li>Product Introduction & Sell-in </li></ul><ul><li>Consumer Research </li></ul><ul><li>Consumer Offers </li></ul><ul><li>Channel Development </li></ul><ul><li>Marketing Support </li></ul>
  4. 4. Strong Relationships with Channel Sales Partners: National Retailers Distributors On-Line Channels Alternate & Partner Channels Private Label / Wholesale Best Buy Circuit City RadioShack CompUSA Wal-Mart Target Meijer Staples Office Depot Office Max Microcenter Fry’s BrandsMart USA 6 th Ave. J&R Sam’s Club Costco DBL Ingram Micro D&H M Rothman Teledynamics Brightpoint Wireless Channels American Wireless AWI Arjay Wireless/ Mobilistic Star Mobile Prepaid Xperts QDI Amazon Buy.com NewEgg Ecost Tiger Direct Wal-Mart.com Target.com Homes.Org Inphonic Commission Junction Hewlett Packard SkyMall VARs Event Sales & Pop-up Retail Direct-to-Consumer Sales Earthlink Advanced Cable Armstrong Cable Ygnition Networks Mid Hudson Cable Cable America Sonic.net Patriot Phone
  5. 5. Retail Field Management <ul><li>Business Big Box / Specialty Retail / Mall Kiosks </li></ul><ul><li>Recruiting and Hiring </li></ul><ul><li>Activity and Performance Management </li></ul><ul><li>Inventory Control </li></ul><ul><li>Loss Prevention </li></ul><ul><li>Merchandising and Plannograms </li></ul><ul><li>Training and People Development </li></ul><ul><li>Real Estate Selection and Lease Negotiation </li></ul><ul><li>P&L Management </li></ul>
  6. 6. Branded Retail Launches <ul><li>Fixture Sourcing </li></ul><ul><li>Labor Management </li></ul><ul><li>Product Assortment </li></ul><ul><li>Supply Chain and Logistics </li></ul><ul><li>Mall Kiosks </li></ul><ul><li>Pop-Up Retail </li></ul><ul><li>Sales Events </li></ul><ul><li>Site Selection </li></ul><ul><li>Lease Negotiation </li></ul>
  7. 7. Field Support and Training <ul><li>Owned and Outsourced Labor Management </li></ul><ul><li>Brand Ambassador Programs </li></ul><ul><li>Assisted Selling Programs </li></ul><ul><li>Merchandising Programs </li></ul><ul><li>Reporting </li></ul><ul><li>Performance Management </li></ul><ul><li>Mystery Shopping </li></ul><ul><li>Tier Analysis </li></ul><ul><li>E-Learning </li></ul><ul><li>Sales Portals </li></ul>
  8. 8. Channel Marketing Programs <ul><li>Offer and Program Development/Management </li></ul><ul><li>Rebates and Fulfillment </li></ul><ul><li>Consumer Research </li></ul><ul><li>Channel Collateral and POP </li></ul><ul><li>Display and Fixture Development </li></ul><ul><li>Training and Labor Programs </li></ul><ul><li>Assisted Sales Programs </li></ul>
  9. 9. Product Development and Introduction <ul><li>Developing Initial Product Concept </li></ul><ul><li>Consumer Research </li></ul><ul><li>Coordination with OEM/ODM and Engineers </li></ul><ul><li>Packaging Development </li></ul><ul><li>Sell-in to Channel </li></ul><ul><li>Supply Chain and Logistics </li></ul><ul><li>Product Relationships have included Panasonic, Linksys, Motorola, D-Link, Uniden, V-Tech, Samsung, Intel, Dell, Asus, Phonex, CCT Telecom </li></ul>
  10. 10. Channel Operations <ul><li>Financial Analysis </li></ul><ul><li>Business Reviews </li></ul><ul><li>Board Presentations </li></ul><ul><li>Reporting and KPIs </li></ul><ul><li>Compensation & Commissioning </li></ul><ul><li>Forward Planning </li></ul><ul><li>Budgeting </li></ul><ul><li>Co-Op & MDF administration </li></ul><ul><li>Supply Chain and Logistics </li></ul><ul><li>Project Management </li></ul>
  11. 11. <ul><li>RadioShack Leader’s Club (3x) </li></ul><ul><li>RadioShack Divisional Award </li></ul><ul><li>RadioShack DM of the Year (2x) </li></ul><ul><li>RadioShack Wireless Sales and Services Awards </li></ul><ul><li>Best Buy Bravo Award – Vendor of the Year 2005 </li></ul><ul><li>2007 POPAI Outstanding Merchandising Achievement Award </li></ul><ul><li>2005/2006 BMA “Gold Key” Award (Best Trade Show Exhibit) </li></ul><ul><li>2005 Best of RetailVision </li></ul><ul><li>Vonage VOX Award </li></ul>Key Accomplishments
  12. 12. “ David is a senior sales, marketing and operational leader who has excellent strategic vision. He has tremendous experience and a great track record with regard to indirect channels of sales and distribution. He also is very financially astute, with great P & L and forecasting skills. David's work ethic, commitment level and in-depth understanding of technology make him a great asset to any company looking for executive leadership in sales, marketing and operations.” - Lee Allen, VP National Accounts, Symantec Corp References and Recommendations “ David is a practical yet visionary executive. He has a unique way of challenging and motivating the people he surrounds himself with. David is a very results oriented person who always keeps his eye on the objective at hand while not losing site of the ultimate goal. Bottom line is that David &quot;makes it happen&quot; and delivers results.” - Jimmy Ralph, President, Retail Business Development, Inc. “ David is one of the most capable people I have ever worked with. David directly managed a 60+ person team for retail field support and maintained a transparency into all operations for a channel generating in excess of $100 million in revenue. His integrity and dedication are beyond reproach. I would welcome the opportunity to recommend him and look forward to working with him again.” - Matt Deatrick, Vice President of Business Development, Get Connected “ Dave is the consummate retail marketing professional. He approaches retail merchandising with passion and enthusiasm. Dave has been keen to share ideas between the US and the UK and has always responded quickly to requests that we have--something that's really important when you're a 5 hr time difference away.” - Kerry Ritz, Managing Director/President, Vonage UK Ltd Dave is extremely knowledgeable in the field of retail sales, both from a strategic and tactical level. He has strong relationships externally and knows how to get things done. He is very organized, and has excellent follow up skills, and manages multiple projects to completion.” - Frank Boyle, VP Sales, XOHM a Sprint Nextel Business Unit
  13. 13. References and Recommendations “ David is a very intelligent, positive & results driven professional who is your ideal partner. He expects results, delivers results, and remains loyal to those who perform. With David there are no problems, only solutions.” - Andrew Pierce, VP Business Development, New Retail “ I worked in David's organization for 16 months and found him to be the consummate businessman. David possesses (and enthusiastically shares) vast knowledge of the retail marketplace. David surrounded himself with a highly skilled team that enabled him to drive the business objectives he was responsible for achieving. David's leadership style inspired me to be a better Account Manager. David would be an incredible asset to any organization that utilizes retail channel partners to distribute their product - Dick Palmby, National Account Manager, Vonage “ I would highly endorse Dave in whatever he attempts. His Leadership qualities, integrity, and genuine concern for family, friends and employees, makes him someone I truly respect and admire.” - Jim McCarthy, District Operations Manager, RadioShack Corp. “ David was a sales oriented leader who excelled in building a great team. Dave drove results which lead to overachievement of plan on a consistent basis while developing the people within his team.” - Clayton Warrington, Indirect Sales Manager, T-Mobile USA “ I had the pleasure of working with Dave when he was both at Vonage and Xohm. In both cases I was impressed with his ability to both create a vision and execute on it. He was a straight shooter who always was out to find the right solution for both parties and I trusted him implicitly. We were able to do some great work together, most recently our successful launch of Xohm in the Baltimore area this past fall. I recommend Dave to any company looking to have success in the national retail space. His knowledge, intelligence and ability to partner are outstanding” - Chad Bell, Director, Best Buy