M. H. (Mac) McIntosh    mcintosh@sales-lead-experts.com             1-401-294-77301
   A specialist in    designing, implementing and    improving marketing-driven B2B    business development programs
   20+ years of hands-on success in B2B marketing, direct    marketing and sales.     Both in the trenches and in senior...
   Designing, implementing or improving B2B        sales lead programs for companies like yours4
 Prospect acquisition (lead generation)     Prospect cultivation (lead nurturing)     Identifying sales-ready leads (le...
   Sales lead management consulting       Specializing in helping companies        like yours to design, implement or   ...
And lots of smaller companies you may not have heard of…yet!7
 Client: Globalspec.com (publishing company) Objective: Boost leads and sales despite reduced  budget and target industr...
   “Mac McIntosh is one of the foremost experts on sales lead        management who I have encountered. Macs deep        ...
M. H. (Mac) McIntosh     mcintosh@sales-lead-experts.com              1-401-294-773010
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Mac McIntosh Inc.

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Mac McIntosh Inc.

  1. 1. M. H. (Mac) McIntosh mcintosh@sales-lead-experts.com 1-401-294-77301
  2. 2.  A specialist in designing, implementing and improving marketing-driven B2B business development programs
  3. 3.  20+ years of hands-on success in B2B marketing, direct marketing and sales.  Both in the trenches and in senior marketing, sales and management roles Expert in both digital and traditional marketing strategies and tactics  Voted #1 of the SLMA’s 2010 “Top 20 Most Influential People in Sales Lead Management”  Selected as of the “Top 100 in BtoB Marketing” by BtoB’s editors  Teaches both undergrad and graduate-level courses in marketing and direct marketing  Conducted more than 100 seminars and workshops on lead generation and management in North America and Europe
  4. 4.  Designing, implementing or improving B2B sales lead programs for companies like yours4
  5. 5.  Prospect acquisition (lead generation)  Prospect cultivation (lead nurturing)  Identifying sales-ready leads (lead scoring & qualification)  Turning more leads into sales (lead conversion)  Reporting on activity, results and ROI (closing the loop)  Up-selling, cross-selling and retaining customers (customer growth and retention)5
  6. 6.  Sales lead management consulting  Specializing in helping companies like yours to design, implement or improve sales lead management  Marketing-driven lead generation programs and results consulting, implementation and agency services  Providing the people, expertise, technology and resources you need to drive more leads and sales6
  7. 7. And lots of smaller companies you may not have heard of…yet!7
  8. 8.  Client: Globalspec.com (publishing company) Objective: Boost leads and sales despite reduced budget and target industry being down more than 75% due to the recession Tactics: Revamp e-based marketing campaigns for lead generation and lead nurturing (messaging, offers, landing pages, lead scoring/qualification, integration with CRM) Results: 87% increase in leads & proportionate increase is sales despite lower budget and bad economy
  9. 9.  “Mac McIntosh is one of the foremost experts on sales lead management who I have encountered. Macs deep knowledge of this subject and his willingness to share his ideas and best practices make him a very valuable resource for anyone looking to expand their expertise in lead generation, lead management, lead nurturing, lead qualification, and converting leads into sales in the B2B arena. Mac knows from experience what know what works and what doesnt and his insight can help to spare those of us, who dont do this full-time, the frustration and delays of costly trial-and-error approaches.” Rich Carvill Corporate Brand Marketing Manager Gates Corporation9
  10. 10. M. H. (Mac) McIntosh mcintosh@sales-lead-experts.com 1-401-294-773010

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