Self-discovery of personal Branding

1. PERSONAL BRAND EXPLORATION
David A. Darby Jr.
Project & Portfolio I: Week 1
September 26, 2023

2. Amidst the ordinary and average, I stand as a living
canvas of extraordinary hues. When it comes to
authentically expressing and creating through sound or
creating digital visuals with precision, my efforts and
uniqueness shines unparalleled. My attributes consists
of creativity, adaptability and deep passion for creating.
My core values adventurous, inclusive, authentic and
original. Networking with me as an artist, we’ll craft
and capture the essence of emotions through the
symphony of innovation. Connecting with me as a
visual designer, our collaboration will transform visions
into captivating visuals that’ll a lasting imprint on the
lucky ones who experience.
IDENTITY
Picture of You
Goes Here
Sculpting Identity: The Canvas of David
Darby Jr.

3. PROFESSION
Potential Job Titles:
• Social Media Strategist
• Video Content Producer
• Blog Manager/Writer
Jester BRAND ARCHETYPE - Creating
creative content, viral marketing/witty story-
telling, caption contests, creating interactive
campaigns, embracing risks & social media
mastery
Content Creator For Digital Marketing

4. TARGET AUDIENCE
Outreach Plan: Pin-Point Speci
fi
c
Individual(s)
• Gather information about person in question &
understand their work, recent projects &
preferences.
• I’d reach out to this person/brand by engaging
with their content on social platforms, craft
compelling concise & personalized message
highlighting interest in collaborating
Music Industry
Community
Outreach Plan: Introduction &
Follow-ups
• Thoroughly research the agency in
question, understanding content, style
and values
• Provide value, clearly communicating my
skill, have genuine interactions through
social platforms to build awareness
Content Creation
Agencies/Businesses
Outreach Plan: Research & Identify
• Identify streaming platforms that align
with my music
• Increase visibility by actively engaging on
social medias and promoting my music
through various channels
Streaming Platforms

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Start creating Personal Projects.
‣I’ll start creating personal design projects that’ll almost
mock client briefs or passion projects to showcase my potential for
about a half year or year of graduating. Find a nice entry-level job
and expand my knowledge.
Mid Term: (2032)
• Entrepreneurship & Networking
‣Build a team, Maintain & expand around my professional
content creations network and musical brand to start exploring
opportunities in starting a design agency and recognized as a
musical artist brand.
Long Term: (2049)
• Global Speaking Engagements & Personal Ful
fi
llment.
‣Reflect on my personal & professional journey regularly to
ensure my work and goals brings nothing but personal and client
satisfaction. Hopefully, be a sought-after keynote speaker at major
design conferences and a music artist at the same time.
•

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Recording & Editing Skills
SOFT
HARD
Novice / Adept / Expert
Sound Layering Novice / Adept / Expert
Communication/Expressing Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Social Media Management
SOFT
HARD
Novice / Adept / Expert
Graphic Design & SEO Understanding Novice / Adept / Expert
Time-Management Novice / Adept / Expert
Innovating Story-Telling Novice / Adept / Expert

7. As a musical artist, I provide emotional value
through sound for myself and my base surrounding
my music/brand. As a content creator, I deliver
informational, entertaining and thought provoking
value addressing the need for diverse and engaging
online content for other brands/companies.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales Support @ JC Penney
• Packer @ Kohls Distribution Center
• Cashier @ Macy’s
Education:
• H.S. Diploma (2016)
• Digital Marketing Degree, B.S., Full Sail University (Exp.2025)
Awards:
• Community Outreach
• Youth Mentorship
• Mission Trips
• Recycle.

9. COMPETITION
Rammal Facila
Industry Experience:
• Studying
Education:
• Highschool graduate
• Somewhat post-secondary education
Leadership Experience:
• Unknown
Skills and Pro
fi
ciencies:
• Communication Skills
• Emotional intelligence
David Darby Jr.
Overall Online Presence:
• 0 connections, no banner image customized,
no professionalism of headshot, not very
detailed profile, no published articles yes,
they’re active on other social media, no, their
LinkedIn URL is not customized
• Grade: Poor, 10 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Creating
Education:
• Highschool Graduate
• Somewhat post-secondary education
Leadership Experience:
• No leadership experience
Skills and Pro
fi
ciencies:
• Teamwork
• Attention to Detail
• Organization skills
Overall Online Presence:
• 0 connection, banner image is customized,
their is professionalism of headshot, detailed
profile, 0 published articles, yes, active on
other social media, yes, their LinkedIn URL
customized?
• Grade: Poor, 15 out of 100

10. COMPETITION
Todd Kleppinger
Noteworthy Experience:
• Marketing
• Graphic Designer
• Full-Time Supervisor
David Darby Jr
HEADSHOT HEADSHOT
Industry Experience:
• Marketing
• Visual Design
Education:
• Bachelor Of Arts, -BA, Communication
Skills and Pro
fi
ciencies:
• Branding
• Social Media
• Revisions
Overall Online Presence:
• 22 connections, banner image is customized,
no professionalism in headshot, somewhat
detailed is the profile, no published articles,
active on other social medias, no, their
LinkedIn url isn’t customized,
• Grade: Average , 70 out of 100
Industry Experience:
• Creating
Education:
• High-School Graduate
• Somewhat post-secondary education
Leadership Experience:
• No Leadership experience
Skills and Pro
fi
ciencies:
• Teamwork
• Attention to Detail
• Organizational Skills
Overall Online Presence:
• 0 connection, banner image is customized,
their is professionalism of headshot, detailed
profile, 0 published articles, yes, active on
other social media, yes, their LinkedIn URL
customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
By crafting compelling narratives through both music and creative content forms, I
aim to enrich lives with diverse experiences. My brand promises an immersive
journey of emotions through music while providing engaging, thought-provoking,
or entertaining visual content. I’m all about fostering a community that appreciates
creativity in multiple dimensions and values the connection forged through original
shared stories.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Recognition Technology Summit
‣ November 16, 2023 | Arlington, VA
• Sync Con, Hollywood 2023
‣ December 1 & 3, 2023 | Los Angelas, CA
• Content Creation Day
‣ October 29, 2023 | Philadelphia, PA
Digital Marketing
• Primary Content: Comedy Sketches, Memes & Meme
commentary, prank videos, interactive polls/quizzes, live-streaming,
behind the scenes bloopers.
• Primary Tools: For social networks I’d use Facebook, Twitter,
LinkedIn, Instagram and Youtube. Online tools would be email
marketing, SEO tools, content distribution networks and social
sharing plugins.
• Website: Creating shareable content, regular updating of that
content, guest blogging, email newsletter signups.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentorship I’d like to have is an
engaging, hands-on and not so serious but
serious personality. I’d like them to possess
industry experience, current knowledge and
secrets of the industry. Analytic cal abilities
and willingness to invest their time in me. I
hope to build a partnership before my
graduation here at Full Sail University.
Formal Education
• Woodlawn Senior Highschool [General
Studies] completed (2016)
• Full Sail University [Digital Marketing
Bachelors] (2025)
Technical Skills
• Graphic Design Software- Coursera, July 2024
• Image Editing- Skillshare, August 2024
• 3D Design - Coursera, September 2024
Soft Skills
• Cultural Awareness- Linkedin, October 2024
• Time-Management- Skillshare, November
2024
• Communication Skills- Coursera, December
2024

14. David Darby Jr
As a dynamic music artist and content creator, I solve
the modern-day challenge of monotony by infusing life
with captivating melodies and engaging content. In a world craving
authentic experiences, my music provides emotional escapes, and my content
delivers diverse stories. With a growing audience and some positive feedback, I've
proven that the power of genuine expression can transform ordinary moments into
extraordinary memories, one beat and story at a time.
“

15. REFERENCES
Ancill, R. (2020, 25 August) Visual Design [Image] https://
unsplash.com/photos/nGsVMkRatgM
Hassan, M. (N.D.) Headphones&Mic [image]
https://pixabay.com/vectors/headphones-microphone-record-
music-4537928/
Hirning, D. (2023, June 18) 5 MUST-HAVE CONTENT CREATOR
SKILLS TO HELP KICKSTART YOUR CAREER
https://www.pce.uw.edu/news-features/articles/content-creator-
skills-kickstart-career
John, U. (2023, October 10) How To Define Your Target Audience
as a Content Creator
https://medium.com/internet-billionaires/how-to-define-your-
target-audience-as-a-content-creator-3918e90d4d76
Macs (N.D.) Streaming Icons [Image]
https://pixabay.com/vectors/radio-music-icons-headsets-
sound-6115819/
Music Mgmt 101- How to Manage A Music Artist(N.A.)(2020,
August 6) [Article]
https://backonstageapp.com/blogs/band-management-blog/
music-management-101-how-to-manage-a-musician-or-artist
Muza, C (2016, 17 April) Digital Marketing [Image] https://
unsplash.com/photos/hpjSkU2UYSU
Nguyễn, D. (2019, October 24) 4 Steps to Find Your Target Audience
Or Niche As A Musician To Grow A Fanbase
https://d4musicmarketing.com/find-target-audience-niche/
RENGERVÉ, G. (2022, November 8) PROMOTING YOUR MUSIC
ON STREAMING PLATFORMS VIA ADVERTISEMENTS
https://blog.groover.co/en/tips/promoting-your-music-on-
streaming-platforms-via-advertisements/
Tumisu (N.D.) Content Marketing [Image]https://pixabay.com/
illustrations/content-marketing-website-web-seo-3679757/
Ux Store (2018, 5 November) Design [Image] https://
unsplash.com/photos/jJT2r2n7lYA