IPSOS presentation to IABC by Tim Moro, SVP IPSOS North America, Calgary March 19 2009. Uploaded and shared with permission from Mr. Moro by Doug Lacombe, MBA.
The document discusses the findings of the 2019 Retail Technology Study, which surveyed over 80 senior retail executives responsible for IT decision making. Most respondents held C-level or VP positions and represented a variety of retail segments. The majority of respondents' companies had over 100 stores and annual revenues over $1 billion.
The survey found that most companies plan for growth over the next three years, with an average targeted growth rate of 14.46%. Acquisitions are part of the corporate strategy for about two-thirds of companies in the next year or two to five years. While many companies considered multiple transactions in the last 24 months, they typically only completed two deals on average. Looking ahead, 67% of acquisitive companies foresee a single transaction in the coming year, mostly valued at under €20 million.
Atlas Advertising CEO Ben Wright unveils the results of a recent Atlas survey of site selectors, corporate facilities managers, and other real estate professionals, and suggests that there is reason to innovate in today’s economic development marketing climate.
Ipsos MORI Captains of Industry Survey 2016Ipsos UK
More than four in five business leaders hope UK voters will vote to “stay” in the forthcoming EU referendum according to a new Ipsos MORI study.
The findings, from “Captains of Industry”, a survey of more than 100 of the most senior figures in top UK companies, show most think continuing EU membership would be best for their business (87%), are personally hoping for a “stay” result in the forthcoming referendum (87%) and would themselves vote to stay in (83%) if there was a referendum tomorrow.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
The document discusses the findings of the 2019 Retail Technology Study, which surveyed over 80 senior retail executives responsible for IT decision making. Most respondents held C-level or VP positions and represented a variety of retail segments. The majority of respondents' companies had over 100 stores and annual revenues over $1 billion.
The survey found that most companies plan for growth over the next three years, with an average targeted growth rate of 14.46%. Acquisitions are part of the corporate strategy for about two-thirds of companies in the next year or two to five years. While many companies considered multiple transactions in the last 24 months, they typically only completed two deals on average. Looking ahead, 67% of acquisitive companies foresee a single transaction in the coming year, mostly valued at under €20 million.
Atlas Advertising CEO Ben Wright unveils the results of a recent Atlas survey of site selectors, corporate facilities managers, and other real estate professionals, and suggests that there is reason to innovate in today’s economic development marketing climate.
Ipsos MORI Captains of Industry Survey 2016Ipsos UK
More than four in five business leaders hope UK voters will vote to “stay” in the forthcoming EU referendum according to a new Ipsos MORI study.
The findings, from “Captains of Industry”, a survey of more than 100 of the most senior figures in top UK companies, show most think continuing EU membership would be best for their business (87%), are personally hoping for a “stay” result in the forthcoming referendum (87%) and would themselves vote to stay in (83%) if there was a referendum tomorrow.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
The document discusses the increasing importance of social engagement for companies in Asia Pacific. It outlines 5 drivers that are shifting power to stakeholders: 1) social and environmental challenges, 2) government activism, 3) growing NGO influence, 4) passionate consumers, and 5) the internet. Companies are advised to get their own house in order, listen to new voices, converge on important issues, and advocate for change to meet rising social expectations in the region. A continuum is presented showing levels of social engagement from uninvolved to actively involved.
Managing Cash Better in an Era of Limited GrowthSAP Ariba
This document discusses supply chain finance solutions and reverse factoring. It provides an overview of b-process, a company that offers an Invoice2Cash platform to facilitate reverse factoring programs. The presentation describes how reverse factoring works, the benefits for buyers, suppliers and financial partners, and the steps to implement a reverse factoring program using b-process's Invoice2Cash solution. It emphasizes how e-invoicing can maximize the benefits by speeding up information transfer and expanding the timeframe for potential financing.
This document provides best practices for online communities. It discusses starting with clear objectives and putting members' needs first. It recommends developing a flexible plan, getting internal support, identifying necessary staff roles like a social media strategist and community manager. It also covers selecting technology vendors, kickstarting participation, and maintaining engagement over time through recognition, events, and cross-promotion on multiple social platforms like Facebook, Twitter, and YouTube. Widgets and applications can extend the community if they offer interactive value to users. Overall, the document emphasizes listening to members and relinquishing some control to develop successful online communities.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Word of mouth marketing is becoming increasingly important in a bad economy for several reasons:
1) Traditional advertising is less effective as people are overwhelmed by ads and ignore them, while word of mouth is noticed and trusted more.
2) Word of mouth aligns better with customers' desires for participation and customization compared to traditional one-way advertising.
3) Word of mouth is more likely to stimulate real action and engagement from customers compared to advertising that people can easily ignore.
4) Word of mouth marketing costs less per impact than traditional advertising but has greater longevity in influencing customer purchase decisions.
Ecosystem Environment for Starting a Semiconductor CompanySteve Szirom
Management presentation on the complex ecosystem necessary for a successful semiconductor startup. Covers key issues: marketing, finacial, legal, PR, funding, and technology.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
The document discusses the increasing importance of social engagement for companies in Asia Pacific. It outlines 5 drivers that are shifting power to stakeholders: 1) social and environmental challenges, 2) government activism, 3) growing NGO influence, 4) passionate consumers, and 5) the internet. Companies are advised to get their own house in order, listen to new voices, converge on important issues, and advocate for change to meet rising social expectations in the region. A continuum is presented showing levels of social engagement from uninvolved to actively involved.
Managing Cash Better in an Era of Limited GrowthSAP Ariba
This document discusses supply chain finance solutions and reverse factoring. It provides an overview of b-process, a company that offers an Invoice2Cash platform to facilitate reverse factoring programs. The presentation describes how reverse factoring works, the benefits for buyers, suppliers and financial partners, and the steps to implement a reverse factoring program using b-process's Invoice2Cash solution. It emphasizes how e-invoicing can maximize the benefits by speeding up information transfer and expanding the timeframe for potential financing.
This document provides best practices for online communities. It discusses starting with clear objectives and putting members' needs first. It recommends developing a flexible plan, getting internal support, identifying necessary staff roles like a social media strategist and community manager. It also covers selecting technology vendors, kickstarting participation, and maintaining engagement over time through recognition, events, and cross-promotion on multiple social platforms like Facebook, Twitter, and YouTube. Widgets and applications can extend the community if they offer interactive value to users. Overall, the document emphasizes listening to members and relinquishing some control to develop successful online communities.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Word of mouth marketing is becoming increasingly important in a bad economy for several reasons:
1) Traditional advertising is less effective as people are overwhelmed by ads and ignore them, while word of mouth is noticed and trusted more.
2) Word of mouth aligns better with customers' desires for participation and customization compared to traditional one-way advertising.
3) Word of mouth is more likely to stimulate real action and engagement from customers compared to advertising that people can easily ignore.
4) Word of mouth marketing costs less per impact than traditional advertising but has greater longevity in influencing customer purchase decisions.
Ecosystem Environment for Starting a Semiconductor CompanySteve Szirom
Management presentation on the complex ecosystem necessary for a successful semiconductor startup. Covers key issues: marketing, finacial, legal, PR, funding, and technology.
This document discusses Arthur D. Little (ADL), a global management consulting firm. It outlines ADL's situational analysis including its enterprise risk management process. Some key risks identified are technical obsolescence, political instability, customer demands, regulatory compliance, and competitors in the market. The document recommends strategies to address these risks such as training, certifications, insurance, diversification, and leveraging its brand and intellectual capital. It also categorizes risks as technical, external, organizational, and operational and provides examples of how positive risks can be exploited, shared, or enhanced.
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
Quality in Direct Relation to Growth in SalesTELEACCION
The document discusses quality assurance and its relation to sales growth in the teleservices industry. It provides information about the American Teleservices Association (ATA), which represents teleservices companies. The ATA connects channel partners and suppliers in telephone, internet, and email sales, service, and support. Quality assurance is important for developing customer satisfaction data, identifying issues, and using customer interactions as training tools. High quality assurance leads to clarity in representing customers' needs to clients and growth in sales.
What is Your Competition Doing? Are You an Industry Customer Experience Leader? Join Beyond Philosophy to See the Results of the 2011 Global Customer Experience Management Survey
• Current insights on customer experience from experts and CxOs from across the globe
• Analysis of 8,000 customer experience leaders
Program
Join Steven Walden, Beyond Philosophy's Senior Head of Research, and Colin Shaw, Founder and CEO, as they reveal the results of the 2011 Global Customer Experience Management Survey. The research will pull back the curtain on where the industry stands today, answering questions such as:
• Which industries and regions spend the most on customer experience?
• What are the drivers and challenges the customer experience industry faces as it further develops?
• What companies have seen the biggest customer experience growth, by industry?
• Where is customer experience management most needed? What industry? What country? What companies?
In addition, they discuss topics such as:
• What industries will see the greatest growth in customer experience over the next several years?
• What will be the next great customer experience advancement?
• What is the valuable element of a company's customer experience program? How does it differ by industry or region?
• How will social media affect the way companies approach customer experience?
Learning Objectives
• Learn about the Beyond Philosophy 7-stage Customer Experience Maturity model.
• Discover which industries and countries are concentrating on enhancing the customer experience.
• Learn how to overcome common problems that get in the way of successful customer experiences.
• Explore the pace of growth and the state of customer experience development, broken down by geographic regions.
Pardot Elevate 2012 - The First Five Steps to Social Inbound MarketingPardot
Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.
The second annual Corporate Social Responsibility Perceptions Survey, conducted by research-based consultancy Penn Schoen Berland in partnership with brand consulting firm Landor Associates and strategic communications firm Burson-Marsteller, analyzed consumer views of companies operating across 14 industries ranging from Apparel to Telecommunications.
This document summarizes the key findings of a 2010 corporate social responsibility branding survey. The survey found that: 1) Social responsibility remains important to consumers despite the recession, with over 75% saying it is important for most industries. 2) Social responsibility can differentiate products and brands, as 55% are more likely to choose socially responsible options. 3) Some industries like healthcare saw declines in perceptions of their social responsibility. The survey provides insights into how consumers view corporate social responsibility.
This document summarizes the key findings of a 2010 corporate social responsibility branding survey. The survey found that: 1) Social responsibility remains important to consumers despite the recession, with over 75% saying it is important for most industries. 2) Social responsibility can differentiate products and brands, as 55% are more likely to choose socially responsible options. 3) Some industries like healthcare saw declines in perceptions of their social responsibility. The survey provides insights into how consumers view corporate social responsibility.
Webinar: Customer Experience Mega Trends For Financial Services.
Featuring Mike Hennessy, Vice President, IntelliResponse Systems Inc. and Bruce Temkin, Managing Partner of the Temkin Group.
Escuchando en un mundo socialmente conectado por Forrester ResearchEngel Fonseca
The document summarizes a webcast on listening platforms presented by Forrester Research. It discusses the importance of listening for companies, defines listening platforms and brand monitoring, and summarizes Forrester's analysis of leading listening platform vendors through a Forrester Wave report. Key recommendations include determining goals, relevant data sources, available resources, and organizational preparedness for a listening platform.
This document discusses social media in the workplace and provides guidance on developing social media policies. It notes that social media can enhance communication, engage employees, and reduce costs when used properly. However, companies must address workplace issues like appropriate content, privacy, and productivity. The document recommends that companies create social media policies that define appropriate use of tools and represent the company, while respecting employees. It also stresses the importance of reputation management and using social media for employer branding.
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
Similar to IPSOS presentation to IABC Calgary March 19 2009 (20)
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
1. IABC/Calgary Luncheon
- Turbulent Times and the Canadian Mindset
Tim Moro
Senior Vice President
Ipsos North America
March 19, 2009
2. The Small Print…
• Ipsos Reid has done no partisan polling for a political party since 1986…
• We do $170 million of market research in Canada of which 2% is for Governments
(federal and provincial, all of which are on the public record)…
• We do $350 million of market research in North America and are part of the Ipsos
group of market research companies spanning 45 countries with annual revenues
in excess of $1.6 billion…
• We are the media agency of record of CanWest News and Global TV in Canada,
The McClatchy News Company in the United States, and Reuters International…
Our Calgary office – which is quickly approaching its 20th anniversary – provides
•
full service research services through a local staff of 25 and the full resources of
Ipsos North America.
2
7. But What About Canadians?
- Some important context for business
communicators
8. The Old & New Worlds of
Communication*
*Acknowledgement to Neville Hobson.
Presentation given to FEIEA 50 Conference, Brussels, Belgium October 2005
9. The Old World
Influencers
Investors Potential employees
MESSAGES
Customers Employees
Prospects
Competitors
Partners
Press/Analysts
9
10. The New World
Influencers
Investors Potential employees
MESSAGES
Customers Employees
Prospects
Competitors
Partners
Press/Analysts
10
11. Communication Approaches
New World Old World
Engage & Participate Transmit
Advocate Preach
vs
Influence & Persuade Command & Control
Informal &
Formal & Instructive
Conversational
Build Community Tell Your Audience
11
13. North American & Global Views on Corporations
% Agree
% Agree
“Major corporations are having a good influence on the way things are going in my country”
Overall 55%
High Singapore 87%
Canada 49%
Low France 28%
39%
US
“Large companies have too much influence on the decisions of government”
Overall 74% Argentina
High 85%
& France
80%
Canada
Japan &
Low 57%
Poland
82%
US
Continued …
Survey respondents are the most involved population in each country defined by internet access, voting
behavior, instigating political, economic and social discussions, signing petitions and purchasing based on
company’s ethical, social or environmental reputation. (n=1,000 adults in each country). Margin of error: 3.1
13
percentage points per country. October 2007
14. North American & Global Views on Corporations
continued
% Agree
% Agree
“Government should have complete access to the private information of corporations doing
business in their country”
Overall 58%
High Turkey 80%
Canada 65%
Low Poland 30%
55%
US
“Our government should be more aggressive in regulating the activities of national and
multinational corporations”
Overall 72%
High Mexico 86%
77%
Canada
Low Japan 42%
67%
US
Survey respondents are the most involved population in each country defined by internet access, voting behavior,
instigating political, economic and social discussions, signing petitions and purchasing based on company’s ethical,
social or environmental reputation. (n=1,000 adults in each country). Margin of error: 3.1 percentage points per
14
country. October 2007
16. Methodology
22,000 online surveys. 22 countries.
• Global @dvisor Semi annual study fielded in April & November.
• N = 1,000 completes per country.
• 95% confidence level, +/- 3.1% margin of error.
• 75% of world’s GDP covered:
– US, Canada, Brazil, Mexico, Argentina, South Korea, China,
Japan, Australia, Russia, India, Czech Republic, Poland, Turkey,
Sweden, Netherlands, Belgium, Germany, France, Italy, Spain,
and Great Britain.
• Internet Representation balanced by age, gender, city population, and
education levels, with minor added weights applied.
• Sample audience is global elites known as the “Intelligaged™”
– Upper 1/3 income with a college level degree
•Intelligaged™ is a trademark used by Ipsos-Reid Public Affairs, Inc. (quot;Ipsos Public Affairsquot;) and shall not be reproduced or used
in any manner without the prior written consent of Ipsos Public Affairs.
16
16
17. Economic Meltdown
Average of all countries
(Very Good + Somewhat Good)
100%
90%
80%
70%
54%
60%
50%
55%
43%
40%
31%
30%
20%
10%
0%
Apr-07 Oct-07 Apr-08 Nov-08
A3. Now thinking about our economic situation, how would you describe the current economic situation in [INSERT COUNTRY]?
17
17
Is it very good, somewhat good, somewhat bad or very bad?
18. Economic Meltdown
All drop except LATAM; Canadians really come back to earth
(Describe Economy as Very Good + Somewhat Good)
100%
87%
80%
80%
72%
71%
70%
61% 68%
62%
60%
56%
51% 53%
50%
48% 48% 48%
47%
45%
40% 40% 39%
34%
38% 35%
32% 32%
30%
22%
20% 19%
11%
0%
Apr-07 Oct-07 Apr-08 Nov-08
LATAM USA APAC European Union G-8 Countries Bric
BRIC = key emerging markets of
Brazil, Russia, India, China
A3. Now thinking about our economic situation, how would you describe the current economic situation in [INSERT COUNTRY]?
18
18
Is it very good, somewhat good, somewhat bad or very bad?
19. Household Spending - % Cutting Back
Total 72%
87%
South Korea
84%
Argentina
Turkey 84%
83%
Mexico
81%
France
80%
China
The United States 80%
77%
Great Britain
76%
Brazil
76%
India
Australia 75%
Italy 75%
73%
Russia
73%
Japan
Canada 70%
Belgium 70%
68%
Poland
68%
Spain
The Czech Republic 59%
59%
Germany
19
J3. Given the current state of the global economy, have you and your family had to cut back on your household spending recently? 19
20. Specific Cut Backs
Average of all countries vs Canada
76%
Entertainment 81%
73%
Vacations 79%
72%
Luxury items 78%
59%
Clothing 61%
53%
Energy consumption
61% All Countries
Canada
47%
Gasoline/driving
60%
41%
Groceries
48%
33%
Cell Phone
27%
23%
Cable TV
25%
11%
Education
6%
20
20
J4. What are the specific things that you and your family are cutting back on these days? Base: respondents who have cut back in J3
25. Overall Views on the Budget
Based on what you have seen, read or heard, would you say that the budget, overall, is:
24%
27%
22%
Good and you'd symbolically 25%
give it two thumbs up 32%
11%
16%
18%
17%
12%
Bad and you'd symbolically
13%
give it two thumbs down 18%
23%
19%
58% Total (n=1027)
BC (n=146)
56%
AB (n=95)
Neither good nor bad and 65%
SK/MB (n=74)
you'd symbolically just 63%
ONT (n=363)
shrug your shoulders 50% QC (n=265)
66% ATL (n=84)
65%
25
Base: N=1.027 MOE +/- 3.1 percentage points Fielded Jan 27 – 29, 2009
26. Perceived Personal Impact of the Budget
Based on what you have seen, read or heard about the budget, do you think this budget…
23%
22%
26%
Will personally help you 24%
26%
15%
27%
7%
8%
6%
Will personally hurt you 5%
7%
5%
9%
51%
51%
38%
Neither 47%
46%
67% Total (n=1027)
49% BC (n=146)
19% AB (n=95)
19% SK/MB (n=74)
30% ONT (n=363)
Don't know/Refused 24% QC (n=265)
21%
ATL (n=84)
13%
15%
26
Base: N=1.027 MOE +/- 3.1 percentage points Fielded Jan 27 – 29, 2009
27. Tax Cuts – How Would You Spend the Money?
One of the things in the budget announced Tuesday is a tax cut. Say that the tax cut worked out to be $1,000 for you and your family, which
of the following would you spend it on:
Pay down debt and credit cards 49%
26%
Putting money into savings
Putting money into tax-sheltered
vehicles like RRSP's, RESP's, 13%
new savings accounts
Spend on a big ticket item
7%
like a car or appliance
Put it towards or buy a house 6%
None of the above 12%
27
Base: N=1.027 MOE +/- 3.1 percentage points Fielded Jan 27 – 29, 2009
28. Do you agree that …
Agree Summary table (strongly/somewhat agree)
1) The Harper Government is committed to
61%
doing what it takes to get Canada's
economy back on track
2) This budget gives me the confidence to 32%
start spending again
3) The size of the deficit announced Tuesday
shows that the Harper government doesn’t 53%
know what it's doing when it comes to
managing spending
4) The opposition coalition would have
presented a better budget for these tough 39%
economic times than the
Harper government has
5) Helps the people most vulnerable to the 51%
current economic situation
28
Base: N=1.027 MOE +/- 3.1 percentage points Fielded Jan 27 – 29, 2009
30. Tracking Views On Housing as an Investment
“Do you feel that buying a house or condominium is currently a very good investment, a good investment, not a very good investment, or not a good
investment at all?”
Very good/Good investment Not a very good/Not a good investment at all
90% 90%
87%
86% 85% 85%
84% 82%
79%
77%
76%
72%
25%
19% 17% 17% 17%
15%
14% 13%
12% 12% 10% 10%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
2009: 2026 respondents; 2008: 3023 respondents; 2007: 2404 respondents; 2006: 2158 Respondents; 2005: 2,001 Respondents; 2004: 2,000 Respondents; 2002
30
& 2003: 1,500 Respondents; Previous years: 1,200 Respondents
31. The Best Time to Buy A Home
Do you think it makes more sense to buy a house now, or wait until next year?
2009 2008 2007
58%
52% 52%
48% 48%
42%
Buy now Wait until next year
31
2009: 2026 Respondents; 2008: 3023 Respondents; 2007: 2404 Respondents
32. Views On the Local Economy, Jobs
& Personal Finances
February 2009
33. Views On the Local Economy - Today
“Compared to six months ago, do you feel that your local economy is stronger or weaker today?”
Weaker Same Stronger
Somewhat weaker Much weaker Much stronger Somewhat stronger
Feb ‘09
33% 22% 11% 1 6% 7%
54%
Jan ‘09 9% 6% 15%
27% 22% 5%
59%
% Weak
BC AB SK/ ON QUE ATL
MB
Feb ‘09 31% 29% 18% 54% 29% 42%
33
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
34. Views On the Local Economy – In Six Months
“Six months from now, do you feel the economy in your local area will be stronger or weaker?”
Weaker Same Stronger
Somewhat weaker Much weaker Much stronger Somewhat stronger
Feb ‘09
26% 23% 3 2 19% 21%
54%
Jan ‘09
31% 25% 6% 2 14% 16%
51%
% Strong
BC AB SK/MB ON QUE ATL
Feb ‘09 21% 27% 15% 24% 12% 24%
Jan ‘09 14% 17% 18% 18% 11% 27%
NET +7 +10 -3 +5 +1 -3
34
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
35. Perceived Job Security
“Compared to six months ago, are you more confident about your job security for you, your family, or for others?”
Less Confident More Confident
8%
Feb ‘09
46%
29%
Jan ‘09
54%
% More Confident
SK/
BC AB ON QUE ATL
MB
Feb ‘09 8% 13% 9% 9% 6% 7%
Jan ‘09 21% 34% 41% 23% 36% 29%
NET -13 -21 -32 -14 -30 -22
35
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
36. Job Loss Anxiety
“Are you, or is anyone in your household worried about losing their job or being laid off?”
All Canadians
All Canadians
40
35
35
32
(Percentage of respondents)
30
26
25
25
22
21 21
20 20
20
19 19
18 18 18
17 17 17 17
16 16 16 16
15 15
15
14 14
10
5
0
/O 08
Ja 7
M 08
A7
08
Se 5
Fe 8
Fe 09
02
03
Fe 4
90
93
95
97
99
00
01
A8
M5
N 06
9
N 08
Fe 5
A6
Ja 8
0
0
0
0
0
0
0
0
0
'0
'0
'
19
20
20
20
20
20
19
19
19
19
Se Aug
ug
pr
pr
ay
ay
n
b
b
b
ct
p
ov
n
b
ov
pt
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
36
37. Job Loss Anxiety – By Region
“Are you, or is anyone in your household worried about losing their job or being laid off?”
21%
(+8)
18%
10%
(+4) 7%
(-2)
(-9)
27%
22%
(-4)
(+7)
37
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
38. Your Current Personal Financial Situation
“Compared to six months ago, is your personal financial situation …?”
Stronger Stable Weaker
Feb ’09 17% 50% 34%
26% 50% 22%
Jan ‘09
% Stronger
SK/
BC AB ON QUE ATL
MB
Feb ‘09 14% 22% 12% 16% 18% 12%
Jan ‘09 25% 32% 20% 22% 29% 28%
NET -11 -10 -8 -6 -11 -16
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009 38
39. Your Personal Financial Situation – In Six Months
“Do you feel that six months from now, your financial situation will be stronger or weaker?”
Weaker Same Stronger
Much stronger Somewhat stronger
Somewhat weaker Much weaker
Feb ‘09 9% 30% 35%
9% 8% 1
55%
Jan ‘09 5% 19% 24%
10% 8% 2
66%
% Stronger
SK/
BC AB ON QUE ATL
MB
Feb ‘09 38% 46% 39% 40% 24% 22%
Jan ‘09 23% 26% 17% 30% 18% 19%
NET +15 +20 +22 +10 +6 +2
39
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
40. Comfort In Making Major Household Purchases
“Compared to six months ago, are you comfortable in making major household purchases such as a home or a car?”
More Comfortable No Change Less Comfortable
Feb ’09 10% 41% 48%
21% 18% 60%
Jan ‘09
% More Comfortable
SK/
BC AB ON QUE ATL
MB
Feb ‘09 9% 15% 7% 10% 10% 12%
Jan ‘09 17% 25% 25% 20% 24% 17%
NET -8 -10 -18 -10 -14 -5
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009 40
41. Confidence In Investing
“Compared to six months ago, are you confident to invest for the future, save money for retirement/children's education, etc?”
More Confident No Change Less Confident
Feb ’09 10% 39% 51%
28% 13% 55%
Jan ‘09
% More Confident
SK/
BC AB ON QUE ATL
MB
Feb ‘09 13% 13% 10% 10% 6% 11%
Jan ‘09 33% 32% 29% 25% 31% 23%
NET -20 -19 -19 -15 -25 -12
41
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
42. Time to Invest in the Stock Market?
No Yes
31%
65% Feb ‘09
35%
64% Jan ‘09
% Yes
SK/M
BC AB ON QUE ATL
B
Feb ‘09 40% 47% 30% 36% 26% 32%
42
Base N=1,000 Margin of Error + / – 3.1 percentage points Fielded February 2009
44. Desired Timing of Action on Climate Change
To what extent do you agree with the following statement:
“Serious action on climate change should wait until the recession is behind us.”
13%
12%
20%
Strongly agree 8%
14%
10%
12%
32%
27%
37%
Somewhat agree 36%
33%
32%
21%
34%
43% % Disagree:
32%
Somewhat disagree •Total: 55%
34%
32% •BC: 61%
32% Total (n=1003)
•AB: 43%
39% BC (n=132)
•SK/MB: 56%
21% AB (n=101)
18% SK/MB (n=69)
•ONT: 52%
11% ONT (n=375)
•QC: 57%
Strongly disagree 21% QC (n=238)
20% •ATL: 67% ATL (n=88)
25%
28%
44
Base N=1,003 Margin of Error +1 – 3.1 percentage points Fielded Fed 17 to 23, 2009
45. Climate Change Vs. Higher Deficits
To what extent do you agree with the following statement:
“Canada should take serious action on climate change right now, even it if means higher deficits.”
19%
16%
% Agree:
11%
Strongly agree 25% •Total: 57%
18%
•BC: 53%
21%
30% •AB: 42%
37% •SK/MB: 52%
36%
•ONT: 55%
31%
Somewhat agree 27% •QC: 65%
37%
•ATL: 68%
44%
38%
31%
29%
38%
Somewhat disagree 34%
33%
29% Total (n=1003)
24% BC (n=132)
12% AB (n=101)
18% SK/MB (n=69)
20% ONT (n=375)
Strongly disagree 15% QC (n=238)
12%
ATL (n=88)
6%
8%
45
Base N=1,003 Margin of Error +1 – 3.1 percentage points Fielded Fed 17 to 23, 2009
46. Climate Change Vs. Jobs
To what extent do you agree with the following statement:
“It is more important for the Canadian government to focus on jobs than climate change at the moment.”
30%
34%
% Agree:
33%
Strongly agree 27% •Total: 71%
32%
•BC: 75%
26%
16% •AB: 81%
42% •SK/MB: 66%
41%
•ONT: 75%
48%
Somewhat agree 39% •QC: 66%
42%
•ATL: 58%
40%
42%
21%
16%
13%
Somewhat disagree 24%
19%
25% Total (n=1003)
33% BC (n=132)
8% AB (n=101)
9% SK/MB (n=69)
7% ONT (n=375)
Strongly disagree 10% QC (n=238)
6%
ATL (n=88)
9%
9%
46
Base N=1,003 Margin of Error +1 – 3.1 percentage points Fielded Fed 17 to 23, 2009
47. Economic Stimulus & the Environment
To what extent do you agree with the following statement:
“The Canadian government should only adopt economic stimulus measures that are environmentally sustainable.”
23%
21%
% Agree:
18%
Strongly agree 26% •Total: 73%
19%
•BC: 64%
30%
32% •AB: 62%
49% •SK/MB: 67%
44%
•ONT: 72%
44%
Somewhat agree 41% •QC: 81%
53%
•ATL: 83%
51%
51%
22%
27%
29%
Somewhat disagree 32%
22%
14% Total (n=1003)
10% BC (n=132)
6% AB (n=101)
8% SK/MB (n=69)
9% ONT (n=375)
Strongly disagree 1% QC (n=238)
6%
ATL (n=88)
5%
7%
47
Base N=1,003 Margin of Error +1 – 3.1 percentage points Fielded Fed 17 to 23, 2009
49. Federal Voting Intention
Thinking of how you feel right now, if a FEDERAL election were held tomorrow, which of the following parties’ candidates would you,
yourself, be most likely to support
37%
The Conservative Party
70%
33%
The Liberals
15%
12%
The New Democratic
Party 10%
10%
The Bloc Quebecois
n/a
8%
The Green party
6%
National (N=2,002)
Alberta (N=182)
49
Base: Decided voters – Leaners included – N=1,735 MOE +/- 2.4 percentage points
50. Tracking Federal Voting Intentions
Federal Party Support
Conservative Liberal
October 14, 2008 37.65% 26.26%
– Election Results = 143 seats = 77 seats
December 2 – 3, 2008 46% 23%
January 6 – 8, 2009 39% 28%
February 3 – 5, 2009 37% 31%
February 24 – March 5 37% 33%
50
52. Concern & Absent Communications
• The Ipsos Better Workplace Syndicated Study was fielded in January
2009. A sample of 1,100 employees across Canada told us about their
workplace, job security, career goals and overall wellness at work.
• Key findings of the study include:
– 24% said their employer has or had plans to lay off staff
– 50% had received no communications from their employer about the
issue of job security / layoffs etc
– 45% who did receive some communication said that it was not
effective
• Effective communication is a cornerstone of employee loyalty and
engagement. For many organizations, these findings do not bode well for
their efforts to attract and retain the best, brightest and most effective staff.
52
54. Some Thoughts & Observations
Canadians are sending very mixed messages … but there are some keys for
business communicators to remember:
• Participation, engagement & building community are requirements for
success in the new media ecosystem. These requirements have not
changed and will only grow in importance.
• Canadians believe that corporations have too much influence and that
greater transparency and regulation should be imposed on their activities.
It is likely that these views have or will grow stronger and become greater
challenges to corporate communications.
• As the ‘hewers of wood’ and suppliers of energy to the world, global and
US public opinion suggests that our economic circumstances will continue
to deteriorate. But Canada has what the world wants and needs. Our
recovery be among the most rapid.
54
55. Some Thoughts & Observations
• Many Canadians expect improvement in their local economy and personal
financial situations, but nonetheless have told us that they intend to keep
their wallets closed.
• There are causes for optimism - relatively low job anxiety, positive views
on homes being good investments, a majority (55% in January) believing
that Canada is on the right track - however the ‘paradox of thrift’ remains
strongly in place.
• Emotion and psychology are critical determinants. Positive leadership and
effective messages can make a significant difference to the economic
behavior of Canadian businesses and citizens. There is clearly room for
improvement in this regard.
• The months ahead are certain to be difficult. Nonetheless a steadfast
commitment to effective communication (inform, educate, advocate) and
relationship building is required to build / reinforce the foundation for the
turnaround when it comes.
55
57. Most Trusted Professions
Extremely Trustworthy (6, 7) Trustworthy (5, 6, 7)
89% 94%
Firefighters
77% 87%
Nurses
57% 85%
Doctors
49% 79%
Teachers
45% 73%
The Police
25% 52%
Accountants
16% 42%
Plumbers
24% 40%
Pollsters
18% 40%
Chiropractors
17% 40%
Financial Advisors
12% 36%
TV and Radio Personalities
11% 29
Lawyers
7% 27%
The Press
7% 21%
CEOs
10%
Car Salespeople
9%
National Politicians
57
58. From Canadian Teens - Level of Coolness
“How cool is your [mom/dad] on a scale of one to ten?”
58%
Cool
36%
35%
In between
40%
6%
Uncool
9%
Mom
Dad
1%
Don’t know
15%
58
Ipsos Reid Canadian Teens Panel May / June 2004
59. From Canadian Teens - Performance on Sex Ed
“How did you find your [mom’s/dad’s] attempts to explain sex to you?”
22%
Excellent
7%
32%
Pretty good
16%
20%
Satisfactory
15%
7%
Could have done better
8%
2% Mom
Hopeless
Dad
6%
16%
Has not explained sex to
me at all 34%
59
Ipsos Reid Canadian Teens Panel May / June 2004
60. The Question “Why?”
“How do you answer your child aged 2 to 5 when he/she asks “Why?” about something you don’t know the answer to?”
I tell him/her I don't know 14%
I tell him/her I don't know and will try to
12%
find the answer on my own
I tell him/her I don't know and we try to
64%
find the answer together
I make up an answer 4%
I know the answer to everything 3%
60
Base: Canadian adults N=1,09 Margin of error: 3.0 percentage points March 2007
61. www.ipsos.ca
Tim Moro Jamie Duncan
Senior Vice President Associate Vice President
Tim.Moro@ipsos.com Jamie.Duncan@ipsos.com
403-294-7379 403-294-7385