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Matt Warren
Founder of @JuraWatches @Veeqo

matt@veeqo.com

@mattwarren78
Launched November 2007
Retail shop off Bond Street, London
2007

2013
Sales from a standing start HUSTLE HARD
●

Good Content drives traffic

●

Trolled watch forums to find niche brands not sold in UK

●

No competition means cheap PPC and easy SEO

●

Forum posting on relevant threads

●

Not allowed to discount, so solution was to offer free gift

●

Awesome customer service

●

PARTIES
Year

Unique Visitors

Online Turnover

PPC

Organic Search

Direct

2008

370,000

£1,010,000

45%

45%

10%

2009

606,000

£1,270,000

25%

45%

30%

2010

887,000

£1,600,000

20%

55%

25%

2011

1,000,000

£1,750,000

18%

58%

24%
Timing
Desperation
Being Bold
OSWCardiff - Matt's  Online Success Story about Jura Watchess
OSWCardiff - Matt's  Online Success Story about Jura Watchess
OSWCardiff - Matt's  Online Success Story about Jura Watchess

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OSWCardiff - Matt's Online Success Story about Jura Watchess