The document discusses how Redweb, an agency that won an award for Most Innovative Agency, cultivates innovation through creativity. It invests in developing innovative thinking among its staff by encouraging experimentation and allowing ideas to diverge and fail occasionally. Some of Redweb's innovative projects in 2010 included a Wheel of Tea iPhone app, augmented reality apps, social games connecting mobile phones to public screens, and hack days where staff solve problems. The agency's approach of valuing creativity, time for exploration and not fearing failure has led to numerous nominations for innovation awards.
3. Let’s
start
with
a
de@inition
of
innovation,
how
we
see
it
it’s
making
ideas
happen,
making
them
become
real
4. Which
is
obviously
tied
in
with
creativity
which
is
the
coming
up
with
those
ideas
5. One
is
a
behaviour
which
gets
better
with
practice
one
is
a
process
which
needs
process
&
discipline
6. One
diverges,
one
converges.
At
some
point,
creativity
has
to
be
harnessed
and
focused
down
into
a
solution
that
meets
business
and
user
goals
7. To
maximise
the
potential
of
innovation,
you
must
maximise
the
preceding
creativity.
This
means
valuing
creativity,
investing
time,
not
judging
ideas
too
early,
and
not
being
afraid
to
fail
occasionally.
8. Our
innovation
department
-‐
a
powerhouse
of
experiments,
works
by
being
open
to
failure
and
banishing
fear
9. So
what
have
we
done
and
what
does
innovation
look
like
at
Redweb?
In
a
nutshell,
it’s
investing
in
cultivating
innovative
thinking,
and
that’s
done
in
two
areas
23. Redweb AR victorianisation kiosk
And
went
back
in
time
with
our
augmented
reality
app
which
was
one
of
the
@irst
experiments
from
this
year’s
Innovation
interns
from
Bournemouth
University
24. RedKiosk installation. Blog post & video: http://bit.ly/dxZXAn
Our
intern
experiments
continued
and
we
made
people
dance
with
our
movement
detection
and
special
effects
shenanigans
33. We
continued
our
support
of
Meetdraw,
a
social
event
we
helped
set
up
to
encourage
collaboration,
openness
&
a
sense
of
community
amongst
the
digital
folk
of
Dorset
34. We
helped
with
all
4
events
in
2010,
preaching
the
Meetdraw
message
35. Meetdraw
mobile gaming
We
worked
with
our
intern
students
again
on
social
games
that
linked
mobile
phones
to
large
public
screens
36. Blog post & video
http://bit.ly/duEyIm
One
game
was
controlled
by
the
key
pad
the
other
by
voice.
The
louder
you
shouted,
the
faster
you
moved
37. Introduction of Redweb team hack days
We
were
proud
to
introduce
hack
day
for
our
teams:
38. 31
hours
to
do
something
amazing
To
solve
a
problem
brilliantly
and
make
the
world
a
better
place
39. Redweb blog posts: http://bit.ly/b75fTC & http://bit.ly/eBd1Qk
Redweb’s
First
hack
day:
“The
most
awesome
time
ever
had
at
work”