Intelligent content for  the digital age
Carte Blanche Greetings Ltd. Building the digital presence of the UK’s leading greeting cards/gifts company
We worked with bloggers and online media to launch Carte Blanche’s branded Facebook game, Me To You My Place, in December ...
Since the competition launched in August 2011 Facebook content interaction is up almost 40% (comments and likes) with over...
IBM Creating an interactive Facebook app
We built an interactive Facebook app for IBM’s Smarter Planet programme to support the European leg of the worldwide tour
We embedded Google Maps into the app which enabled users to track the roadshow around Europe directly from the app, as wel...
LG Using content to create a buzz around the  LG Optimus Windows 7 mobile
We created compelling branded content to promote the LG Optimus 7 Windows mobile to the UK market This included a series o...
The content was seen by approximately 600,000 people on several of the UK’s most high-profile technology blogs. Over 2,000...
Ford Creating branded video and written content
We created a ‘making-of’ video for the UK S-Max launch campaign ad  ‘Ford Freezes Over London’ The video featured an art p...
We wrote a series of branded articles and filmed ten short videos for Ford Europe from the Paris Motor Show 2010. To date ...
Association of Publishing Agencies (APA) Producing news and features for the  organisation’s website
We provide weekly content for the APA website focusing on how innovations, web and mobile applications and technology can ...
We covered the APA’s inaugural Content Summit 2010 media conference. We inaugurated a Twitter conversation that proved hug...
Wayfarer Productions Creating an online buzz for the company’s Edinburgh Fringe Festival 2011 programme
We set up Facebook and Twitter pages and implemented a content strategy to build a foundation for the organisation’s conti...
We filmed five short promotional videos, including one interview with acclaimed writer and Wayfarer co-founder Murray Watt...
Technode Producing a magazine for the iPad
We’re all about branded content and digital innovation, so we teamed up with the editorial team behind TechDigest and Shin...
Technode is a free technology magazine that  is available on all iOS devices, as a web edition and a PDF – there is also t...
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Sutro Digital: Intelligent content for the digital age

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Sutro Digital: Intelligent content for the digital age

  1. 1. Intelligent content for the digital age
  2. 2. Carte Blanche Greetings Ltd. Building the digital presence of the UK’s leading greeting cards/gifts company
  3. 3. We worked with bloggers and online media to launch Carte Blanche’s branded Facebook game, Me To You My Place, in December 2010 The activity generated over 50 incoming website and blog links to the game. The game has been hugely successful and to date has over 38,000 monthly players
  4. 4. Since the competition launched in August 2011 Facebook content interaction is up almost 40% (comments and likes) with over 900,000 post views. The page now has around 30,000 followers Supporting offline PR, we created and implemented a content and community management strategy to increase user activity on Carte Blanche’s My Blue Nose Friend Facebook Page for Britain’s Best Friend Competition
  5. 5. IBM Creating an interactive Facebook app
  6. 6. We built an interactive Facebook app for IBM’s Smarter Planet programme to support the European leg of the worldwide tour
  7. 7. We embedded Google Maps into the app which enabled users to track the roadshow around Europe directly from the app, as well as linking in YouTube videos for a media rich experience
  8. 8. LG Using content to create a buzz around the LG Optimus Windows 7 mobile
  9. 9. We created compelling branded content to promote the LG Optimus 7 Windows mobile to the UK market This included a series of informative articles, video reviews and imagery to showcase the phone’s unique features such as ScanSearch, Play To and Panorama Shot. We also ran a competition to win the phone
  10. 10. The content was seen by approximately 600,000 people on several of the UK’s most high-profile technology blogs. Over 2,000 people entered the competition
  11. 11. Ford Creating branded video and written content
  12. 12. We created a ‘making-of’ video for the UK S-Max launch campaign ad ‘Ford Freezes Over London’ The video featured an art projection onto London’s iconic Senate House. We interviewed the creatives behind the project as well as capturing some superb footage of the installation
  13. 13. We wrote a series of branded articles and filmed ten short videos for Ford Europe from the Paris Motor Show 2010. To date the videos have had almost 17,000 views on YouTube
  14. 14. Association of Publishing Agencies (APA) Producing news and features for the organisation’s website
  15. 15. We provide weekly content for the APA website focusing on how innovations, web and mobile applications and technology can provide opportunities for branded content providers
  16. 16. We covered the APA’s inaugural Content Summit 2010 media conference. We inaugurated a Twitter conversation that proved hugely popular with both the attendees and a wider Twitter audience. The activity was a huge success and generated over 500 tweets with the hashtag #Content2010
  17. 17. Wayfarer Productions Creating an online buzz for the company’s Edinburgh Fringe Festival 2011 programme
  18. 18. We set up Facebook and Twitter pages and implemented a content strategy to build a foundation for the organisation’s continued social media presence
  19. 19. We filmed five short promotional videos, including one interview with acclaimed writer and Wayfarer co-founder Murray Watts, that were seeded online through YouTube, Facebook and Twitter The initial results exceeded expectations and created a good base for further activity
  20. 20. Technode Producing a magazine for the iPad
  21. 21. We’re all about branded content and digital innovation, so we teamed up with the editorial team behind TechDigest and ShinyShiny to create our very own digital magazine: Technode
  22. 22. Technode is a free technology magazine that is available on all iOS devices, as a web edition and a PDF – there is also the option to purchase a print edition too! To date the magazine has been downloaded 12,000 times

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