The document discusses how Redweb, an agency that won an award for Most Innovative Agency, cultivates innovation through creativity. It invests in developing innovative thinking among its staff by encouraging experimentation and allowing ideas to diverge and fail occasionally. Some of Redweb's innovative projects in 2010 included a Wheel of Tea iPhone app, augmented reality apps, social games connecting mobile phones to public screens, and hack days where staff solve problems. The agency's approach of valuing creativity, time for exploration and not fearing failure has led to numerous nominations for innovation awards.

1. We’re
delighted
to
have
won
Econsultancy’s
Most
Innovative
Agency
award
for
2010

2. We
thought
we’d
share
a
little
of
what
we’ve
been
up
to

3. Let’s
start
with
a
de@inition
of
innovation,
how
we
see
it
it’s
making
ideas
happen,
making
them
become
real

4. Which
is
obviously
tied
in
with
creativity
which
is
the
coming
up
with
those
ideas

5. One
is
a
behaviour
which
gets
better
with
practice
one
is
a
process
which
needs
process
&
discipline

6. One
diverges,
one
converges.
At
some
point,
creativity
has
to
be
harnessed
and
focused
down
into
a
solution
that
meets
business
and
user
goals

7. To
maximise
the
potential
of
innovation,
you
must
maximise
the
preceding
creativity.
This
means
valuing
creativity,
investing
time,
not
judging
ideas
too
early,
and
not
being
afraid
to
fail
occasionally.

8. Our
innovation
department
-­‐
a
powerhouse
of
experiments,
works
by
being
open
to
failure
and
banishing
fear

9. So
what
have
we
done
and
what
does
innovation
look
like
at
Redweb?
In
a
nutshell,
it’s
investing
in
cultivating
innovative
thinking,
and
that’s
done
in
two
areas

11. Good
ideas
beat
everything!

12. Our
talented
designers
work
as
a
team
to
produce
the
best
work
we
can

13. We’re
always
questioning
whether
we
can
improve
things
for
the
user

14. And
we’re
always
looking
for
smarter
solutions

15. Research, trends, new technologies, & what they mean
We
keep
an
eye
on
what’s
going
on
and
what
this
may
mean
for
our
clients
and
their
audiences

16. And
we
also
get
time
to
play
with
things
for
ourselves,
to
further
our
skills,
inform
our
client
work,
and
show
off
a
bit!

17. Wheel of tea
iPhone app
Our
Wheel
of
tea
iPhone
app
got
a
new
lease
of
life
in
2010

18. Wheel of tea
iPhone app
And
helped
put
a
stop
to
brew
time
arguments
everywhere

19. We
pitched
for
work
on
new
delivery
platforms

20. Accessible, searchable video prototype
And
looked
for
improvements
in
current
delivery
methods

21. Redweb.com world cup team page
We
had
a
few
bad
hair
days
:)

22. Staff directory desktop AIR application
We
improved
our
internal
communications

23. Redweb AR victorianisation kiosk
And
went
back
in
time
with
our
augmented
reality
app
which
was
one
of
the
@irst
experiments
from
this
year’s
Innovation
interns
from
Bournemouth
University

24. RedKiosk installation. Blog post & video: http://bit.ly/dxZXAn
Our
intern
experiments
continued
and
we
made
people
dance
with
our
movement
detection
and
special
effects
shenanigans

25. And
watched
them
having
fun

26. We
turned
our
code
into
a
web
based
game:
Chroma
Cam
With
face
detection
and
movement
sensing,
the
faster
you
move
the
more
you
win

27. www.chromacam.com
It’s
played
online,
via
webacms,
the
latest
browsers,
innovative
server
side
software,
&
twitter
connections

28. Chroma
Cam
was
our
@irst
BIMA
nomination
of
2010

29. 82 (new London office)
We
launched
a
new
UX
and
creative
of@ice
in
LOndon

30. Launch party @82 video: http://vimeo.com/16929720
And
had
a
great
launch
party!

31. Redweb stars HTML5 <canvas> app
We
continued
playing
around
with
<canvas>
&
HTML5,
building
a
beautiful,
mesmerising,
animating
app

32. Twitter.com/RedwebStars
That
pulled
in
its
content
as
we
updated
a
Twitter
account

33. We
continued
our
support
of
Meetdraw,
a
social
event
we
helped
set
up
to
encourage
collaboration,
openness
&
a
sense
of
community
amongst
the
digital
folk
of
Dorset

34. We
helped
with
all
4
events
in
2010,
preaching
the
Meetdraw
message

35. Meetdraw
mobile gaming
We
worked
with
our
intern
students
again
on
social
games
that
linked
mobile
phones
to
large
public
screens

36. Blog post & video
http://bit.ly/duEyIm
One
game
was
controlled
by
the
key
pad
the
other
by
voice.
The
louder
you
shouted,
the
faster
you
moved

37. Introduction of Redweb team hack days
We
were
proud
to
introduce
hack
day
for
our
teams:

38. 31
hours
to
do
something
amazing
To
solve
a
problem
brilliantly
and
make
the
world
a
better
place

39. Redweb blog posts: http://bit.ly/b75fTC & http://bit.ly/eBd1Qk
Redweb’s
First
hack
day:
“The
most
awesome
time
ever
had
at
work”

40. http://www.thesoundbite.co.uk
The
product
of
our
@irst
hack
Day
-­‐
the
soundbite
Go
check
it
out

41. Measuring the Christmas spirit - BIMA finalist 2010
Our
second
BIMA
nomination
of
2010,
for
our
Arduino,
Twitter,
Flash
mash
up
from
2009

42. http://www.dingdongmerrilyoniphone.co.uk
And
@inally
we
had
a
bit
of
fun
with
our
Christmas
project:
An
app
that
turns
your
iPhone
into
a
hand
bell

43. Which
turns
out
to
be
harder
than
it
sounds,
just
watch
our
video!

44. Thank
you.
We
love
digital
and
we
love
innovation.
Please
get
in
touch
if
you’d
like
to
talk
to
us.