Rebooted the database of millions of C-level and managerial level records of an international Publishing, Events & Electronic Information Group.

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About Client
 An international publishing, events & electronic information group, delivering business information to
finance, law, energy & various other sectors.
Challenge
 Reboot the database comprising of millions of C-Level and Managerial Level records.
 Constantly update and maintain the historic data.
 Create huge amount of new data with short lead time.
 Absence of multilingual capabilities, e.g., Russian, Mandarin, Spanish, German etc.
Solution
 Developed a client specific & customized research methodology.
 Deployed in-house automated tools to cater to huge volume of data in short span of time.
 Dedicated single point of contact to liaise with Client’s lead generation & marketing managers.
 Efficiently supported Client’s full range of marketing data solutions.
Benefit
 20% increase in project conversions.
 100,000+ records processed over 6 months.
 Publication sales increased by 20%.
Our database had so much
unstructured data. By
partnering with Datamatics
we have revamped a
million records that can
now be leveraged for
business.
— Director of Sales &
Marketing, An
International Publishing,
Events & Electronic
Information Group
Database research & update