The document summarizes plans for the Bilbao International Exhibition of Specialist Automotive Components and Automotive Supply Chain Partners. Tier 1, 2, and 3 automotive component manufacturers from the Basque Country and some international and national exhibitors will display technologies and products. Exhibitors will discuss cost reduction within supply chains and alternative manufacturing solutions. The exhibition will be held at the Bilbao Exhibition Centre and feature components, bodies, drivetrains, powertrains and more for structural, interior, and exterior automotive elements.

1. BEC CHALLENGE
1
Bilbao International Exhibition of Specialist Automotive
Components and Automotive Supply Chain Partners.
FAIROF
COMPONENTSOF
AUTOMOTION
BEC CHALLENGE
GLORIA SADETSKI NEREA SANZ JON NAVARRO
CORENTIN PAVOUX MÓNICA SUSAETA
Tier 1, 2 and 3 Automotive Component Manufacturers will be
mostly from the basque country and some internation and
national stands at the expo to display their very latest technologies
and products, plus numerous more exhibitors will be on hand to
discuss how they can participate in cost reduction within supply
chains, and how they can offer new, alternative, cost-effective
manufacturing and supply solutions.

2. BEC CHALLENGE
2
WHAT CAN YOU EXPECT TO FIND AT GLOBAL
AUTOMOTIVE COMPONENTS AND SUPPLIERS EXPO?
Structural
elements and
bodies of cars Drivetrain Powertrain
Automatic rims Interior elements Exterior elements
Eletronics Dies

3. BEC CHALLENGE
3
BEC With its open plan layout and maximum
clearance of 18 m, the BILBAO EXHIBITION CENTRE, has
150,000 m2 of exhibition space distributed between 6
halls, all without columns.The 18,000 m2 congress centre is
the perfect venue for conventions, seminars,
presentations, celebrations, gala dinners, etc.
LOCATION: Bilbao Exhibition Centre
BILBAO has been the core of the Basque
Country since the days of the consulate.

4. BEC CHALLENGE
4
COMPETITORS:
SPAIN:
ITALY:

5. BEC CHALLENGE
5
CHINA:
USA:

6. BEC CHALLENGE
6
TAIWAN:
INDIA:

7. BEC CHALLENGE
7
WHY HAVE WE CHOSEN THIS CONCEPT?
The Basque
automotive
components sector is
one of the most
competitive and
innovative. Its
management levels
are comparable to the
most advanced in the world, with a high level of efficiency and effectiveness.
It is made up of 300 companies invoicing over 10 billion euros and employing over
75,000 people, 35,000 of which in the Basque Country. The specific weight of Daimler
Vitoria must be added to this, producing around 100 thousand vehicles a year and
with 3,000 employees.
The new AIC-Automotive Intelligence Centre can be highlighted as a unique value
generation center that enables the entire sector to cooperate in areas such as
knowledge, training, technology or industrial development.
Spain is the 2nd largest automaker in Europe and 11th at world level.
- 1st European manufacturer of commercial vehicles.
- The first automotive brands are established in Spain.
- 17 Manufacturing Plants installed in the Spanish territory.
- 1,000 manufacturers of components and equipment integrated supply chain
industry.
- 90% of the vehicles made in Spain are exported to 130 countries.
From 3-4 million vehicles are transported each year by the Spanish Territory.
THE AUTOMOTION IN SPAIN
THE AUTOMOTION IN THE
BASQUE COUNTRY

8. BEC CHALLENGE
8
STRENGHTS WEAKNESSESS
 Strong investment in automobiles
 Increase in expert levels
 Increase as a hobby and work
 Increase in demand for quality
 Basque country most competitive and
innovative
 High level of efficiency and
effectiveness
 A lot of experience in the industry
(industrial)
 Strong market
 Not such a developed area
 Small city
 Limited public
 Lack of branding
 Local demand is still towards low cost
vehicles, due to not very high income
OPPORTUNITIES THREATS
 Growing population in the country
 Better car technology demand
 The car is a status symbol
 Introduce innovations for cars will bring
new products
 Specialized labor
 Responsible business (can help the
country economically in producing
jobs)
 Political attitude towards green cars
 There is too much competition in every
product category
 International competition
 Financial resources
 Price of raw material high
SWOT:

9. BEC CHALLENGE
9
WHO WOULD VISIT US? :
- Independent and official Workshops
- Distribution networks and workshop systems
- Automakers
- Original equipment manufacturers (OEM)
- Wholesalers of parts and
- Vehicle accessories
- Merchants equipment and
- Distributors of spare parts
- Fleet managers
- Painting centers
- Towing services
WHO WOULD EXHIBIT? :
The exhibition would be composed of 300 companies of the Basque country and some
exhibits that are nation and international. These companies are linked to ACICAE.
ACICAE: is a non-profit making business association, founded in the Basque Country in
1993, with the aim of improving the competitiveness of the automotive industry.
It is considered to be one of the first clusters to be set up in Europe with the support of the
Basque Government and following Professor Porter’s methodology. Since then it has evolved
rapidly contributing to the four-fold increase in turnover of the Basque automotive industry
over the past fifteen years, exceeding 10 billion euros.

10. BEC CHALLENGE 01 /04/2015