Understanding the functions of pricing and billing within a company, how they work together and when they clash, and aligning the respective capabilities as the cloud computing and subscription economies evolve.

2. • Pricing
• Billing
• How they work together
• When they don’t
• What to do about it

3. • Telco & subscription billing & pricing guru
• Blogger; writer; public speaker
• Founder & director: Billing Bureau, TBG, KISS Mobile
• Several not-for-profit directorships

4. • Pricing is a marketing function
• How much to charge for a product or service
• How to structure the price, e.g. finance
options, or as a subscription product
• Smart pricing involves understanding
• Your cost structure
• The value your product or service delivers
• Smart pricing can help you
• Differentiate
• Extract more value
• Manage customer behaviour
• Attract different market segments

5. • Billing is an operational function
• The process of extracting the charge
from your customers
• Includes calculating the price,
producing and delivering invoices, and
managing the way they are paid
• Smart billing is
• Flexible
• Scalable
• Highly automated

6. • Pricing and Billing are two sides of the
same coin – the coin is your revenue!
• Do the pricing/marketing people regularly
clash with the billing people?
• Can your billing keep up with your
marketing?
• Which drives which in your organization?

7. SmartStupid
Stupid Smart
Billing
Pricing

8. • Think about pricing strategy and what it can
do for you
• Don’t let the billing cart lead the pricing
horse
• Allow your marketing to be creative and
have fun!
• Consider end-to-end processes and look for
impediments to scalability

9. • Billing Bureau have been doing this for over
15 years; first for telcos and now all
subscription services including cloud
• We live and breathe it
• Experts in convergent billing and automation
and scalability of billing & related processes
• Cloud billing will only become more
complex; we have already done it all

10. • For more information, contact
• Paul Smyth – CEO – paul [at] billing.com.au
• Lesley Kelly – Sales & Marketing – lesley [at]
billing.com.au
• David Werdiger – Chairman – david [at] billing.com.au
• Ask us anything via
http://www.facebook.com/BillingBureau
• Phone +61 3 8611 1111