Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-451VN-O502Heal.docx

Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-
451VN-O502Health Organization Case
Study200.0CriteriaPercentageUnsatisfactory (0.00%)Less than
Satisfactory (75.00%)Satisfactory (79.00%)Good
(89.00%)Excellent (100.00%)CommentsPoints
EarnedContent80.0%Case study assesses the readiness of the
health care organization or network in addressing the health
care needs of citizens in the next decade30.0%Case study
assesses the readiness of the health care organization or network
in addressing the health care needs of citizens in the next
decade is not provided.Case study assesses the readiness of the
health care organization or network in addressing the health
care needs of citizens in the next decade is offered; however,
relevant information is missing as indicated in the assignment
instructions. Case study assesses the readiness of the health care
organization or network in addressing the health care needs of
citizens in the next decade meets the basic criteria for the
assignment as indicated in the assignment instructions.Case
study assesses the readiness of the health care organization or
network in addressing the health care needs of citizens in the
next decade meets all criteria for the assignment, as indicated in
the assignment instructions, and is offered in detail.Case study
assesses the readiness of the health care organization or network
in addressing the health care needs of citizens in the next
decade is offered in detail, while demonstrating higher level
thinking by incorporating prior learning or reflective
thought.Case study includes a strategic plan that addresses
issues pertaining to network growth10.0%Case study including
a strategic plan that addresses issues pertaining to network
growth is not provided.Case study including a strategic plan
that addresses issues pertaining to network growth is provided;
however, relevant information is missing as indicated in the
assignment instructions.Case study including a strategic plan
that addresses issues pertaining to network growth; meets the

basic criteria for the assignment as indicated by the assignment
instructions.Case study including a strategic plan that addresses
issues pertaining to network growth; meets all criteria for the
assignment, as indicated in the assignment instructions, and is
provided in detail.Case study including a strategic plan that
addresses issues pertaining to network growth; is offered in
detail, while demonstrating higher level thinking by
incorporating prior learning or reflective thought.Case study
includes a strategic plan that addresses issues pertaining to
nurse staffing10.0%Case study including a strategic plan that
addresses issues pertaining to nurse staffing is not offered.Case
study including a strategic plan that addresses issues pertaining
to nurse staffing is provided; however, relevant information is
missing as indicated in the assignment instructions.Case study
including a strategic plan that addresses issues pertaining to
nurse staffing meets the basic criteria for the assignment as
indicated in the assignment instructions.Case study including a
strategic plan that addresses issues pertaining to nurse staffing
meets all criteria for the assignment, as indicated in the
assignment instructions, and is provided in detail.Case study
nurse staffing is offered in detail, while demonstrating higher
level thinking by incorporating prior learning or reflective
thought.Case study includes a strategic plan that addresses
issues pertaining to resource management10.0%Case study
resource management is not provided.Case study including a
strategic plan that addresses issues pertaining to resource
management is provided; however, relevant information is
missing as indicated in the assignment instructions.Case study
resource management meets the basic criteria for the assignment
as indicated in the assignment instructions.Case study
resource management meets all criteria for the assignment, as
indicated by the assignment instructions, and is provided in

detail.Case study including a strategic plan that addresses issues
pertaining to resource management is offered in detail, while
demonstrating higher level thinking by incorporating prior
learning or reflective thought.Case study include a strategic
plan that addresses issues pertaining to patient
satisfaction10.0%Case study including a strategic plan that
addresses issues pertaining to patient satisfaction is not
provided.Case study including a strategic plan that addresses
issues pertaining to patient satisfaction is provided; however,
relevant information is missing as indicated in the assignment
issues pertaining to patient satisfaction meets the basic criteria
for the assignment as indicated in the assignment
issues pertaining to patient satisfaction meets all criteria for the
assignment, as indicated in the assignment instructions, and is
provided in detail.Case study including a strategic plan that
addresses issues pertaining to patient satisfaction is offered in
detail, while demonstrating higher level thinking by
incorporating prior learning or reflective thought.Essay
provides comparison between health care organization or
network and Singapore Airlines5.0%A comparison between a
health care organization or network and Singapore Airlines is
not presented.An incomplete comparison between a health care
organization or network and Singapore Airlines is presented. A
summary comparing a health care organization or network and
Singapore Airlines is presented. There are inaccuracies; more
information is needed.A discussion is presented comparing a
health care organization or network and Singapore Airlines.
Minor detail is needed for clarity.A detailed and clear
discussion is presented comparing a health care organization or
network and Singapore Airlines.Cultural issues that may
influence practices are discussed5.0%Cultural issues
influencing proposed practices are not presented.Cultural issues
influencing proposed practices are referenced. More information
is needed to establish how they influence the proposed

practices. There are inaccuracies.Cultural issues influencing
proposed practices are summarized. Some information or
support is needed to establish how these influence the proposed
practices.Cultural issues influencing proposed practices are
discussed. General information and support is provided to
establish how these influence the proposed practices.Cultural
issues influencing proposed practices are thoroughly discussed.
Detailed information and support is provided to establish how
these influence the proposed practices.Organization and
Effectiveness 15.0%Thesis Development and Purpose5.0%Paper
lacks any discernible overall purpose or organizing claim.Thesis
and/or main claim are insufficiently developed and/or vague;
purpose is not clear. Thesis and/or main claim are apparent
and appropriate to purpose.Thesis and/or main claim are clear
and forecast the development of the paper. It is descriptive and
reflective of the arguments and appropriate to the
purpose.Thesis and/or main claim are comprehensive; contained
within the thesis is the essence of the paper. Thesis statement
makes the purpose of the paper clear.Paragraph Development
and Transitions5.0%Paragraphs and transitions consistently lack
unity and coherence. .No apparent connections between
paragraphs are established. Transitions are inappropriate to
purpose and scope. Organization is disjointed. Some paragraphs
and transitions may lack logical progression of ideas, unity,
coherence, and/or cohesiveness. Some degree of organization is
evident. Paragraphs are generally competent, but ideas may
show some inconsistency in organization and/or in their
relationships to each other.A logical progression of ideas
between paragraphs is apparent. Paragraphs exhibit a unity,
coherence, and cohesiveness. Topic sentences and concluding
remarks are appropriate to purpose.There is a sophisticated
construction of paragraphs and transitions. Ideas progress and
relate to each other. Paragraph and transition construction guide
the reader. Paragraph structure is seamless. Mechanics of
Writing (includes spelling, punctuation, grammar, language
use) 5.0%Surface errors are pervasive enough that they impede

communication of meaning. Inappropriate word choice and/or
sentence construction are used.Frequent and repetitive
mechanical errors distract the reader. Inconsistencies in
language choice (register); sentence structure, and/or word
choice are present.Some mechanical errors or typos are present,
but are not overly distracting to the reader. Correct sentence
structure and audience-appropriate language are used. Prose is
largely free of mechanical errors, although a few may be
present. A variety of sentence structures and effective figures of
speech are used. Writer is clearly in command of standard,
written, academic English.Format5.0%Paper Format (use of
appropriate style for the major and assignment)2.0%Template is
not used appropriately or documentation format is rarely
followed correctly.Template is used, but some elements are
missing or mistaken; lack of control with formatting is
apparent.Template is used, and formatting is correct, although
some minor errors may be present. Template is fully used;
There are virtually no errors in formatting style.All format
elements are correct. Research Citations (In-text citations for
paraphrasing and direct quotes, and reference page listing and
formatting, as appropriate to assignment) 3.0%No reference
page is included. No citations are used.Reference page is
present. Citations are inconsistently used.Reference page is
included and lists sources used in the paper. Sources are
appropriately documented, although some errors may be
present.Reference page is present and fully inclusive of all cited
sources. Documentation is appropriate and GCU style is usually
correct. In-text citations and a reference page are complete. The
documentation of cited sources is free of error.Total
Weightage100%
Running Head: DATA ANALYTICS ON SPORTS 1
DATA ANALYTICS ON SPORTS 2

Data analytics on sports
Student Name
Institution Name
Data analytics on sportsSports:
The field in which the firm will deal will be related to
sports.The significance of analytics in sports:
The mechanism in which the data is being collected, retained,
processed, analyzed, and being reported has changed because of
the evolution in the technologies. The change is not just limited
for facilitation of collection and analysis, but it has also become
easy to understand and implement the information which can be
gained through the modern mechanism. The range of the utility
of the analysis is not just limited to science or commerce field.
In fact, its utility has even reached the field of arts, psychology,
even sports, etc. the scope of sports analytics has increased due
to the commercialization of the sports. Many companies are
interested to invest in the sports. There are many examples
which can be examined for the sport’s significance. Firms are
providing sponsorship for the sports teams, clubs, and leagues.
Football, rugby, baseball clubs and cricket leagues are the
brightest examples of the way in which the money is following
in huge amount in the sports field.
The high investment in sports has increased competition in this
field as well. Teams are doing a lot of researches to train their
players according to their rivals. Sports teams and organizations
are working to make themselves attractive enough to get
sponsorships and to get maximum winnings for themselves.
The tools and mechanisms which can be used through the

analyzed data have changed the way in which the world
proceeds. The analytics can be very beneficial for the sportsman
training, for example, during training they can use their prior
footage to identify the weak points of their playing styles. They
can also identify the points or playing styles, which causes them
fatigue during the game.
Before the involvement of research in the sports, it as just
game, but as the games are getting international, the demand for
the check and balance are also increasing. Just the data is not
necessary, teams or clubs need coaches which can make them
easily understandable the analysis presented. The analytics in
the sports field is emerging and it is profitable as well. It is
expected that the sports analytics will reach $4 billion till 2022.
Earning through sports data will be enough to run the whole
organization for this purpose. Full-time employees will be
appointed to run the firm. Services provided:
The services which will be provided by our sports firm will
range from training to management purposes. The purpose of
the organization is to assist, advice the sports organizations,
and to relieve them from the problems they are facing. The
major purpose of our firm is to make your team not just
winning, but to define the best practices for the team, which has
long term positive effects of the performance of the team. The
collective services which are provided by our firm are:
· Our firms provide marketing and positioning facilities to our
clients. This involves promoting the team to that position which
just not make the positive image in the mind of viewers but also
make a strong image in front of investors and contributors.
· It is also our responsibility to attract viewers for the
competitions and how the relations should be build and keep it
strong in the mind of other partners.
· Media consultations and coordination is one of the major
function of our firm. We provide media coverage to the team
coaches for the sake of research and development in the team.
Through which they can seek the points where the working can
be done.

· Schedule coordination and time management are also one of
our firm’s function. Through the analysis of the past data, our
firm will manage the activities of our client’s services.
· Social media support, through this function clients will have
insight into the demand of the fans of the players. Promotional
strategies will be made for the clients to position them on social
media effectively. The social media has a huge influence on the
psyche of the fans, so it has become important to control PR of
the sportsman on the social media platform.
· Through our function which involves the services providence
to the sportsmen who have retired for the sports, PR of the ex-
sportsman can also be maintained and developed with the
passage of time.
· Through the fan services, data will be collected regarding the
fans emotionally attached to a player or a team, who can be
targeted to get effective and efficient results. For example, a
wrestler needs to know about the demographics of his fans.
Then it will be our job to provide him with perfect and useable,
analyzed data.Data collection mechanisms:
The data analytics importance in sports field is increasing day
by day. But the analysis of the data can never be an easy task to
do. There is a large amount of work that is required to be done
for perfect data analytics, the purpose is to benefit the client.
For this objective following steps will be taken:
· The complete department for coverage is to be made, the
function of this department will make sure the complete and
coverage of the performance of the players. And they will be
responsible for the data keeping as well. Because the analysis
will be done on the historical data of each individual player.
The coverage will be of 3-point shooting.
· Graphics will be outsourced to provide the client with the
graphical representation of the anticipation of the games based
on the data collected. This will be done to provide customers
with augmented reality. For example, the effects of the changes
on the player performance can be noticed through artificial
intelligence being used.

· Analytics engines will be installed in the facility, which will
be made of IBM. The engines will help to analyze data collected
regarding some specific personality. The type of the data is not
just the information given, but it will also analyze and collect
data from the videos as well. This engine will work on artificial
intelligence.
· Specialized sportsmen will also be hired for the purpose of
providing counseling and managerial services. Such experts will
also be useful in passing analysis where the data will not be
enough to help make judgment possible for analytics engines.
· The marketing department will also be established, which will
perform marketing services for the clients. As it is very
important for any sports team nowadays to maintain their
positive image in the mind of the viewers, this department will
be responsible for this. And the collection of marketing data
will be extracted with the help of the third party. Target
customers:
The users of the data analysis are the parties which are directly
or indirectly participating in sports activities. The target
customers are:
· The business firms which for the promotional purpose need to
invest in the tournaments and leagues. Our firm will provide a
consultation based on the analyze data created by the firm
mechanism. This will direct the investors where their
sponsorship will bring the popularity of their brand. Even the
data can be used to guide them, regarding the sponsorship of the
individual player as well.
· Sports channel can also be the user of the data because to
provide the viewers with the results and analysis, our services
will be worthy for them to consider.
· Sports teams can also get data from our firm to improve their
performance. They can also get data analysis in the form of
augmented reality, which will give them the in-house practical
reality of the players.
· Other partners can also get data to make their decision making
regarding sports activities more strong. Like broadcasters can

get to data to judge whether they should bid for the league or
not. They will consider the number of viewers of the event.
Other suppliers such as logistics of the playground or arena can
also get data to make decision that how much the crowd will be
coming and what they should do make the event well managed.
Reports to the customers:
Our firm has a successful history, and still contains a good
relation with our clients and partners. Our success can be
judged by our performance in the past years. Future prospects:
Our firm is looking forward to making our mechanism more
advanced and the machinery used should be modern enough to
satisfy the demand of the clients.’
NRS-451V Singapore Airlines Case Study
(Student paper)
Singapore Airlines was created in 1972 following a
separation from Malaysian Airlines. In the wake of
reorganization, Singapore Airlines undertook aggressive
growth, investing and trading to maximize profitability and
expand market share. Through this change, a new company
philosophy emerged, “Success or failure is largely dictated by
the quality of service it provides” (Wyckoff, 1989). By
reinventing the company infrastructure and introducing new
initiatives focused on excellence in customer service, Singapore
Airlines became a global leader in the service industry,
elevating existing standards among competitors.Evaluation of
Workforce Management Program
The strategy widely utilized by Singapore Airlines to ensure
differentiation in an increasingly competitive market was its
attention to in-flight service. “Good flight service [was]
important in its own right and is a reflection of attention to
detail throughout the airline” (Wyckoff, 1989). This statement

perpetuated the belief that excellence in service was directly
tied to the careful selection and individual performance of in-
flight crews charged with the responsibility of fulfilling the
needs of individual passengers and exuding the levels of service
demanded by the organization. Applicants destined to work as
flight stewards were drawn from a very young population,
typically spanning the ages of 18-25 years of age with high
school equivalency against the English system of education.
Selection of applications was competitive largely due to the
degree of skill, poise, and experience required of its candidates.
These policies led to the on-boarding of a highly skilled and
youthful workforce with positive attitudes and a willingness to
be trained. Critique of this approach revealed several
disadvantages. The most significant being the potential for
greater turnover when hiring a younger population as opposed
to an older, more experienced crew. Experience alone would
play some role in the development of new employees, as greater
experience would bring greater poise and confidence. However,
in light of the predominant population Singapore Airlines
catered to, a younger in-flight crew would remedy the
awkwardness likely to be encountered by older clients being
served by older crew members. In addition, a younger crew
would likely be more accepting of new procedures and less
cynical of the requirements of employment.
In light of the young demographic most desired in this role,
recruitment, training and “conversion” processes were both
stringent and comprehensive. All aspects of in-flight service,
including training related to terminology, amenities and food
preparation were provided in great detail, as were training for
emergency preparedness and response to every potential
scenario encountered in the air and on the ground. Formalized
on-boarding, training and continued development were the
hallmarks of the comprehensive workforce program. Even well
into a crew member’s employment, on-going training and
cyclical evaluation provided a mechanism for employees to be
aware of individual performance and gain exposure to methods

of continuous improvement. With an on-going plan of
evaluation, communication, and development, the workforce
was well-positioned for high levels of performance and quality
improvements.
Though it would seem that Singapore Airlines’ work
management program suited the organization well, it greatly
narrowed the pool of applicants and kept many, well-qualified
and experienced candidates from positions that would create
diversity among the largely homogeneous workforce and place
the organization in a better position to serve populations whose
ethnic origins were not of Asian descent. If the organization
aims to be the leader in an increasingly global marketplace, the
workforce must mirror the diverse needs and perceptions of the
greater population.
Advertising Campaign
Singapore Airlines is known in the airline industry for its
quality of service. This emphasis on customer service and
customer satisfaction is largely reflective of the Asian culture
for which the company embodies. Attention to detail,
impeccable presentation, and care for others are traits
synonymous with countries of Asian heritage. Similarly, Asian
countries revere conservatism, organization and hierarchy
(Allik, n.d.) so, it would follow that young Asian individuals
demonstrate the same gracious, caring behaviors to others. The
expectation of “gentle, courteous service” is consistent with
these norms and with the approaches taken by the organization.
So much are these standards and stereotypes linked to Asian
culture and the epitome of service, that the symbol applied to
the airline is that of a young Asian woman. This image is
resoundingly more beguiling and traditional, recognized by
nearly 50% of consumers over typical marketing imparted by
competitors, with a marginal recognition of 9.6%. In light of the
positive impact and recognition of the existing marketing
campaign, it was considered advisable to retain the current

marketing strategy.
Systems for Measuring Service Quality
Singapore Airlines has two primary components involved in
measuring service quality. The first is a system to measure
customer complaints and compliments for every 10,000
passengers. The second measurement is a comparative rating of
airline services prepared by the International Research
Associates (INRA).
The first component, customers’ complaints and compliments,
stayed relatively the same despite rapid organizational
expansion. This type of analysis has shown a generally high
satisfaction level, but could be skewed due to the vast areas the
complaints and compliments could cover; from ticket sales and
baggage areas to in-flight crews. To address this concern the
complaints were split between the areas. However, to get an
accurate barometer of customer satisfaction, it was
recommended that the airline conduct routine surveys of
customers. Often, customers submitting comments fell into one
of two categories; those having complaints or those having
compliments.
The second component to gauge customer satisfaction involved
the INRA surveys. The airline executives paid particular
attention to these scores as they indicated levels of satisfaction
among the general consumer population and identified areas
requiring continuous improvement. In 1973 Singapore Airlines
scored 68, in 1974 the company scored 74 and in 1979 they
scored 78. The scores of 39 other airlines demonstrated that two
other competitors, Cathy Pacific and Thai International, were
improving rapidly. This provided one indicator of competitive
advantage. In order for Singapore Airlines to stay ahead of their
competitors they would need to evaluate their position against
industry leaders and determine if changes would be needed to
stay competitive, particularly with respect to customer service
and customer satisfaction (Wyckoff, 1989).
Plan to Introduce Slot Machines
Singapore Airlines has responded to many changes in order to

differentiate itself within an increasingly competitive market
place. One responsive action was to remove sleepers, replacing
them with a business class section. Reactions from consumers
were less than favorable. The move strayed from what
consumers came to expect of elite levels of customer service,
which were in large part, due to the attention paid to the
personal needs of its elite customers. Although intended to be
innovative and distinctive, the inclusion of slot machines on
transatlantic flights was another idea met with considerable
consumer dissatisfaction. While potentially generating a new
stream of revenue, the idea only worked to incite passengers
with a new category of charges. In addition to generating cost
for the consumer, the machines took valuable space away from
seats and posed problems in light of weight restrictions (Time,
1981). These changes only compounded issues and introduced
new problems such as the potential for in-flight injury, rather
than improving in-flight services. While there was some
opportunity for revenue, initially, the gains would last for a
season and were not expected to extend out into the long-term.
Conclusion
The Singapore Airlines Case Study highlights both effective as
well as ineffective management approaches within the company.
The subsequent analysis and evaluation of company operations
and strategies offer a compelling glimpse of organizational
design and leadership amid change, as well as provide a
platform for future discussions of organizational development
and change management. Group evaluation of organizational
design, organizational decision-making, and organizational
process at Singapore Airlines yielded some recommendations
for new approaches to address complaints, become more
mainstream in an increasingly diverse market space, and
become more innovative without losing sight of the customer
service focus that has made Singapore Airlines so successful.
© 2013. Grand Canyon University. All Rights Reserved.

Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-451VN-O502Heal.docx

Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-451VN-O502Heal.docx

Recommended

Recommended

More Related Content

Similar to Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-451VN-O502Heal.docx

Similar to Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-451VN-O502Heal.docx (10)

More from daniely50

More from daniely50 (20)

Recently uploaded

Recently uploaded (20)

Rubic_Print_FormatCourse CodeClass CodeNRS-451VNNRS-451VN-O502Heal.docx