Presentation Samples Roy Cruz | roydcruz@mac.com | 323-573-2513
Privileged and  Confidential December  2008 Investment Summary 2009-2013
{ four pillars } privileged and  confidential ENTRY SERVICES  AWARD IN PROGRESS AWARD COMPETITION IN  PROGRESS MANAGEMENT ...
{ award entry services } Our value to our clients: <ul><ul><li>P romise </li></ul></ul><ul><ul><li>R eward </li></ul></ul>...
{ pilot program results } <ul><ul><li>Clients Have Won Over 75 Major Awards For Their Creative Work </li></ul></ul>By 2009...
{ target market|audience potential } Phase 1 - 2009 All U.S./Canada Cable Networks privileged and  confidential
{ award entry services } privileged and  confidential Growth Projections Year 4  [ 2012 ] Revenue $  Expense $ Profit $  Y...
{ business launch strategy } privileged and  confidential Phase 4 - 2011 YEAR 3 Step 1 Conduct Services to accommodate pro...
{ business launch strategy } privileged and  confidential Phase 4 - 2011 YEAR 3 Step 4 <ul><li>Expand to new industries in...
Men and the  INTERNET Top-line Executive Summary
Qualitative Research Construct Hypothesis #3, generated by the qualitative phase that preceded OTX's quantitative research...
The OTX research indicates that the Internet amplifies men's individuality rather than magnifying male stereotypes. A true...
MEN and the INTERNET
Using the timeline provided below, please select all the activities you do in that time frame during a typical weekday/wee...
MEN and YAHOO!
MEN and MICROSITES
 
Mission <ul><li>“ Facebook is a social utility that helps people communicate more efficiently with their friends, family a...
Product: Facebook offers an online service whose purpose is to satisfy the  demand for online  social networking. Place:  ...
checking out the competition MySpace  Bebo Friendster
 
methodology the concept story elements initial interest appeal & heat factor moving forward
12-14 year olds – 70 Interviews 15-17 year olds – 70 Interviews 18-24 year olds – 70 Interviews 25-34 year olds – 70 Inter...
awareness unaided total
popularity adds a lot adds a little detracts a little detracts a lot no effect
box office 10/06 $11.4M $28.4M $.37M 7/06 $59.9M 12/05 $12.5M $60.0M 8/05 $21.4M $109.2M
movies seen (in a theater)
 
Response to story elements TOP TIER Intense and suspenseful  football action in  Vince’s exciting and heroic turn
Response to story elements TOP TIER <ul><li>To the deafening roar of the stadium, Vince recovers the fumble and scores the...
Response to story elements Intense and suspenseful  football action in  Vince’s exciting and heroic turn TOP TIER ALSO IMP...
TOP TIER Response to story elements Intense and suspenseful  football action in  Vince Papale’s exciting and heroic turn T...
Response to story elements Intense and suspenseful  football action in  Vince’s exciting and heroic turn The  greater  his...
The Digital Fusion Group: an MTV Networks Division Prepared for:
background and objectives The Digital Fusion Group at MTV Networks would like to explore gamers’ engagement with different...
changing the paradigm of understanding With increased understanding of scientific advances over the last few decades, adve...
non-invasive biomeasures and eye tracking Biometric Monitoring of Emotions: A Comfortable and Natural Experience Pre-consc...
waveforms to aggregated emotional responses A sample test participant reveals a strong emotional response to a media stimu...
solution: a biological definition of engagement  Natural* language definition: * Innerscope Measures Engagement at the lev...
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  1. 1. Presentation Samples Roy Cruz | roydcruz@mac.com | 323-573-2513
  2. 2. Privileged and Confidential December 2008 Investment Summary 2009-2013
  3. 3. { four pillars } privileged and confidential ENTRY SERVICES AWARD IN PROGRESS AWARD COMPETITION IN PROGRESS MANAGEMENT INTERNATIONAL EXPANSION YEAR 2 MULTIPLE YEAR 3 INDUSTRIES EXPANSION TO
  4. 4. { award entry services } Our value to our clients: <ul><ul><li>P romise </li></ul></ul><ul><ul><li>R eward </li></ul></ul><ul><ul><li>R evenue </li></ul></ul>privileged and confidential
  5. 5. { pilot program results } <ul><ul><li>Clients Have Won Over 75 Major Awards For Their Creative Work </li></ul></ul>By 2009: privileged and confidential
  6. 6. { target market|audience potential } Phase 1 - 2009 All U.S./Canada Cable Networks privileged and confidential
  7. 7. { award entry services } privileged and confidential Growth Projections Year 4 [ 2012 ] Revenue $ Expense $ Profit $ Year 5 [ 2013 ] Revenue $ Expense $ Profit $ Terminal Value at Year : $
  8. 8. { business launch strategy } privileged and confidential Phase 4 - 2011 YEAR 3 Step 1 Conduct Services to accommodate program Step 2 <ul><li>Grow Services </li></ul><ul><ul><li>Implement Sales Effort </li></ul></ul><ul><ul><li>Develop Infrastructure </li></ul></ul>
  9. 9. { business launch strategy } privileged and confidential Phase 4 - 2011 YEAR 3 Step 4 <ul><li>Expand to new industries in US, Europe and Latin America – 2011 </li></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Competition </li></ul></ul>Step 3 <ul><ul><li>International Expansion : Europe and Latin America </li></ul></ul><ul><ul><li>Launch Management </li></ul></ul>
  10. 10. Men and the INTERNET Top-line Executive Summary
  11. 11. Qualitative Research Construct Hypothesis #3, generated by the qualitative phase that preceded OTX's quantitative research, rests on the following syllogism: The medium of the Internet provides a comfort zone for men to be themselves Men being themselves exaggerates the male condition Therefore, the medium of the Internet exaggerates the male condition What is the male condition?
  12. 12. The OTX research indicates that the Internet amplifies men's individuality rather than magnifying male stereotypes. A truer construct, drawn from complexity and non-linear dynamic systems theory and captured in the quantitative research, observes that men (and women) self-organize and as individuals become part of a system or network. The deterministic construct offered in the qualitative research misrepresents men and, in turn, their Internet behavior.
  13. 13. MEN and the INTERNET
  14. 14. Using the timeline provided below, please select all the activities you do in that time frame during a typical weekday/weekend … and throughout the day. access Internet by computer weekday weekend morning daytime evening late night
  15. 15. MEN and YAHOO!
  16. 16. MEN and MICROSITES
  17. 18. Mission <ul><li>“ Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections.” </li></ul>
  18. 19. Product: Facebook offers an online service whose purpose is to satisfy the demand for online social networking. Place: Anywhere one can connect to the Internet. Any device with Internet connection capabilities. For example, computers, cell phones, etc. Promotion Facebook’s main promotion comes from word of mouth. Price Facebook membership is free. Social/Cultural Facebook is targeted toward any individual with any income. All that is required is an individual’s skills with the Internet and that they have access to the Internet. Economic Facebook is targeting customers in both developed, and developing countries. Legal Minimum age of users is 13 years old. (kick off). There is no single governing body, such as the FCC, that regulates the Internet. However, many of the general laws and legal principles that have developed over the years in other fields, such as computer law, copyright, libel and trademark also apply to the Internet. Facebook must abide by these regulations. Ecological: In terms of resources, using the Internet eliminates the use of raw materials. Competitive: Facebook is in competition with other well known online social networks including Myspace, Friendster, and Blogger. Technology: Facebook’s whole company is built around Internet. State of the art communications software and search-and-find database software are critical for Facebook. At the company's start, the target market was college students. Now it has expanded to anyone with internet access. Target Market TM
  19. 20. checking out the competition MySpace  Bebo Friendster
  20. 22. methodology the concept story elements initial interest appeal & heat factor moving forward
  21. 23. 12-14 year olds – 70 Interviews 15-17 year olds – 70 Interviews 18-24 year olds – 70 Interviews 25-34 year olds – 70 Interviews 35-44 year olds – 70 Interviews 45-54 year olds – 70 Interviews 420 GENERAL 50% Male 50% Female On-line self-administered surveys nationwide / One concept tested monadically
  22. 24. awareness unaided total
  23. 25. popularity adds a lot adds a little detracts a little detracts a lot no effect
  24. 26. box office 10/06 $11.4M $28.4M $.37M 7/06 $59.9M 12/05 $12.5M $60.0M 8/05 $21.4M $109.2M
  25. 27. movies seen (in a theater)
  26. 29. Response to story elements TOP TIER Intense and suspenseful football action in Vince’s exciting and heroic turn
  27. 30. Response to story elements TOP TIER <ul><li>To the deafening roar of the stadium, Vince recovers the fumble and scores the winning touchdown </li></ul><ul><li>With the game on the line, Vince flies downfield, hits the punt returner and knocks the ball loose </li></ul>Intense and suspenseful football action in Vince’s exciting and heroic turn
  28. 31. Response to story elements Intense and suspenseful football action in Vince’s exciting and heroic turn TOP TIER ALSO IMPORTANT The greater historical significance of an unsung hero and an untold story Moments that are larger than life  Vince makes it; His triumph revitalizes a city Vince's fortitude in overcoming odds and opposing forces
  29. 32. TOP TIER Response to story elements Intense and suspenseful football action in Vince Papale’s exciting and heroic turn The greater historical significance of an unsung hero and an untold story Moments that are larger than life  Vince makes it; His triumph revitalizes a city Vince's fortitude in overcoming odds and opposing forces <ul><li>The inspirational true story of a thirty year old blue-collar guy who became the oldest rookie in NFL history </li></ul><ul><li>An unlikely hero achieved the impossible and fueled the hopes of an entire city </li></ul><ul><li>This special story is about one of the most remarkable athletes to ever wear an NFL uniform </li></ul><ul><li>When Vince puts on his Eagles jersey and helmet, his unimaginable dream comes true </li></ul><ul><li>The hard hitting Eagles-Giants game explodes with action as the teams clash for each yard, but the Eagles are forced to punt with seconds left </li></ul><ul><li>skewing older/parents: </li></ul><ul><li>Representing working-class Philadelphians, Vince takes the field to the screaming delight of 50,000 fans </li></ul><ul><li>In triumph, Vince raises the ball and points to his proud buddies cheering in the nose-bleed section </li></ul><ul><li>Vince’s unwavering determination is a shot-in-the arm to the team </li></ul>
  30. 33. Response to story elements Intense and suspenseful football action in Vince’s exciting and heroic turn The greater historical significance of an unsung hero and an untold story Moments that are larger than life  Vince makes it; His triumph revitalizes a city Vince's fortitude in overcoming odds and opposing forces TOP TIER ALSO IMPORTANT Providing further detail and a motivation for Vince's unwavering determination Identifying the rival  Raises the stakes; Authenticity for fans The eventual payoff and recognition of Vince's determination and hard work SECONDARY
  31. 34. The Digital Fusion Group: an MTV Networks Division Prepared for:
  32. 35. background and objectives The Digital Fusion Group at MTV Networks would like to explore gamers’ engagement with different casual gaming genres. The team would like to understand the relationship between gamers’ engagement with a game and the efficacy of digital advertising/branding within this medium, towards the goal of maximizing the impact of advertising/ branding initiatives within game platforms. The team would like to ascertain the effectiveness of game platforms as a source of advertising and branding for their external and internal marketing partners.
  33. 36. changing the paradigm of understanding With increased understanding of scientific advances over the last few decades, advertisers, marketing researchers and creative agencies have adjusted models of emotion in consumer choices and behaviors.
  34. 37. non-invasive biomeasures and eye tracking Biometric Monitoring of Emotions: A Comfortable and Natural Experience Pre-conscious emotional engagement is monitored using smart vests that measure: • Arousal, Respiratory, Heart, and Motion Responses Non-invasive Eye Tracking: Measuring Visual Attention Combined with emotional engagement to precisely measure: • Audience gaze location and duration and cognitive impact Data Analyses: Easy to Interpret, Actionable Results Proprietary algorithms in conjunction with high measurement rates allow: • Aggregation of data into an easy to use and easy to interpret format with in-depth diagnostics of moment-to-moment changes in emotional responses Versatile Testing: Any Medium, Any Platform, Any Time, Any Place Intelligent and project specific study design allows for tailored research to answer specific business problems with actionable results any where in the world.
  35. 38. waveforms to aggregated emotional responses A sample test participant reveals a strong emotional response to a media stimulus (shade). Individual waveforms are analyzed and aggregated across the population and displayed in a simple graph to compare different versions. Data are presented in multiple forms depending on the client needs and the business problem to be solved.
  36. 39. solution: a biological definition of engagement Natural* language definition: * Innerscope Measures Engagement at the level of Biology International Patent Pending: PCT/US2007/019383 U.S. Patent Pending: US/11/850,650

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