6. 12th
April 2015
Journal 03 : Attitudes
Entry 01 : Classical Conditioning
Doesn’t the name Ivan Pavlov rings a bell? Get it? Alright bad joke moving on, his work being
contributed towards the foundation of the behaviorist school of thought mainly focused on
external observable behaviors and not
unobservable internal mental
processes. So allow me just to
elaborate upon dear Pavlov’s
discovery, while feeding his dog,
Pavlov noticed that the dog would
salivate at a mere whiff of the food,
and that because all that drooling was
becoming annoying to him. And he
wondered if the salivation was a
cause of nature or nurture? So he first got out some meat and when he presented the meat to
the dog he would pair it with a neutral stimuli (things that didn’t make the dog drool) such as a
bell. After a while of repeating the experiment the dog started to drool just by the sound of a
bell alone without any juicy steaks lying around.
We ourselves are classically conditioned whether we know it or not, for example, red yellow
and green all used to just be colours of the rainbow, not only until we had motor vehicles up
and running on the roads have we gave meaning to these colours, red means stop green
means go and in most countries yellow means slow down but in Malaysia yellow means
speed up. Or another example would be classrooms, in our Asian cultures it is a normal
occurrence to be punished for supplying the wrong answers and because of this we are only
classically conditioned to supply the right answers whether we like it or not or face the wrath
of the “rotan”. Or this could also work the other way around. Teacher’s could create a positive
classroom environment by helping students overcome anxiety by pairing anxietyprovoking
situations, such as performing in front of their fellow classmates, the experience places the
students out of their comfort zones and helps learn new associations, instead of feeling