about social psychology

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS
Group session: Monday (4pm ­ 6pm)
Members: Student ID
Abdul Qayyum 0320220
Yeo Kai Wen 0319844
Cynthia Fong 0320499
Tan Ming Howe 0320199
Lee Jia Kiam 0320029
Nurafiqah Zariful 0321196
SUBJECT : Social Psychology
LECTURER : Mr. Shankar Thiruchelvam
SUBMISSION DATE : 8th June 2015

2. Index
No Content Page
1. Acknowledgement 2
2. Introduction 3
3. Method:
i. Apparatus/ Materials
ii. Procedure
4
4. Discussion:
i. Concept and Definition
ii. Storyboard and Design
iii. Application and Analysis
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5.
6.
Appendix
References
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3.
1. Acknowledgement
First and foremost, we would like to express our gratitude to our
Social Psychology lecturer, Mr. Shankar for his guidance
throughout the semester. We get to understand the objective and
concepts in the chapters. We would like to expand our sincere
regards to our members that were involved in this assignment for
cooperating together. Not to mention, we would like to thank our
members for their contribution.
On the other hand, we would like to thank Tan Ming Howe for
directing and editing the video. Also, we would like to thank
Nurafiqah Zariful for writing the storyline. This assignment would
not be complete without the effort and cooperation from our other
group members, Cynthia Fong, Lee Jia Kiam and Yeo Kai Wen.
Last but not least, Mr T. Shankar, our lecturer, we sincerely thank
him for the guidance, advice and time that gives us a good
understanding of the concepts and being able to apply them in our
assignments.
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4.
2. Introduction
What is psychology? It is a study of mind and behavior being done
sciencetifically. In this social psychology research project, our main
objective is to conduct a simple experiment towards the concept of
psychology in real life.
This psychology research project is divided into three parts, the
video clip, written report of the video clip and the presentation
slide. For this project, we are required to create video clip using a
storyline using 5 concepts from psychology.
This project will help students to improve in analyzing data and to
learn and understand the connection between the psychology
theory concepts after we were involved in making of the video clip.
Thus, helping the student to be able to engage in psychology
concepts and understand more of the concepts.
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5. 3. Method
i. Apparatus / Materials
We wanted a realistic feel to the whole video, so we decided to go
with a storyline that we could all relate to, a feeling that we were all
familiar with. After some thought and discussion we completed the
storyboard.
Below is the list of materials used :
Filming Equipment :
­ DSLR Canon 550D
­ Tripod
­ Mobile phone as a recorder for voice overs
­ Rode Microphone
Video Editing :
­ Final Cut Pro
­ Anything to Mp3.com
­ Youtube
Props :
­ Rayban
­ Paper Rubbish
­ Laptop
­ Grade Paper
­ Tablet
­ Cell Phone
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6. ii. Procedure
● 11th May 2015 : First meeting with all of the group members.
During this meeting, everyone came out with their stories with
concepts. We came up with some ideas of the concepts and
storyline to be chosen. The meeting ended after we had
finalized our storyline.
● 25th May 2015 : Second meeting was held to be refine the
ideas of the concepts to be used in the video. We discussed
about the script for the video and confirmed the date, time
and venue for the filming the video.
● 3rd June 2015 : The day of video filming. We filmed our video
at afternoon from 12pm to 3:45pm at Taylor’s University
Lakeside Campus. Later on, we discussed about our report
and meeting ended.
Participants :
Everyone were participated in this assignment project.
On the filming day:
To set up our video, we filmed our video in Taylor’s University
Lakeside Campus, Subang Jaya. We filmed our video at chosen
venue which are
A classroom at Block E, level 6.
­ Open space nearby elevator at Block E, level 6.
­ Open space at Block D, level 2.
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7. Timing:
We separated the video into three segments to film up in 3
different scenes. The atmosphere in the video which was good due
to the natural lighting.
Role delegation :
This assignment has some components that needed input every
members to be in this video. We discussed and settled the person
who is in charge for each section. Everyone was required to put
effort on this assignment.
Below is our table delegation system:
Member Overall Context Video Context
Abdul Qayyum Manpower and presenter Brother of main
character
Yeo Kai Wen Presenter Supporting role
Cynthia Fong Main report writer Supporting role
Tan Ming Howe Videographer and video
editor
Bystander
Lee Jia Kiam Manpower and assistant Supporting role
Nurafiqah Zariful Main slide maker Main character
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8. 3. Discussion
i. Concept and Definition
Social interaction is defined as the way people talk and act with
each other and various structures in the society. It may include the
interaction a family has together, for instance, eating, sleeping or
even living together; or bureaucracies that are formed out of the
need to create order within the interaction itself.
Our main theme, social interaction can somehow result the four
other concepts, optimistic bias, hostile aggression, bystander effect
and extrinsic motivation. These four are traits of human psychology
that are portrayed and explained in the context of both our video
and our presentation slides, and also further backed up by written
analysis and study through this report and presented through
slides for further understanding.
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9. ii. Storyboard Design
Starting off having 4 storylines that have been prepared by one
of the member through paper and pen, which consists of stories
about Smoking, A guy in love with a girl, A girl looking for a job & A
group assignment. After discussing of which storyline are more
necessary for us to make it into a video, all members agreed to
choose A group assignment as our storyboard, that can involve all
of the members to participate in the video.
Before proceeding to film the video :
● We analyzed the storyline to make it neat and clearer to
understand.
● Divided the roles for each members for what is necessary.
● Daniel had drew a visual storyboard that would make an
easier reference for others to understand the concepts.
iii. Application and Analysis
Our video is a continuous video for about 3 minutes, showing and
consisting of five different concepts as mentioned before. Below is
an in­depth analysis of each scene and how each concept applies
respectively through screenshots of the video taken and relevant
explanation.
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10. 1. Social Interaction:
Scene Description: Cynthia, Jia Kiam and Kai Wen were in a group
meeting, discussing about their assignment; only realizing another
member of their team has not arrived.
Concept Definition: As explained before, social interaction is the
way people talk and act with each other, in this case, a group
discussion.
Explanation: Social interaction is a rather vast concept to talk
about. It may overlap with other disciplines like sociology,
personality psychology and cognitive psychology. It is also the
foundation of society. Without interaction, there would be no group
life.
Application: Cynthia, Jia Kiam and Carmen are doing their group
assignment and realized that one of their group member, Afiqah
has not arrived yet, in fact, Afiqah was half an hour late. Instead of
joining the discussion, she was on her phone the whole time.
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11. 2. Optimistic Bias
Scene Description​: Minutes before the lecturer is about to return
the assignment and the they would know their grades, Jia Kiam,
Kai Wen and Cynthia had high expectations on their results. They
expected that they would at least score a B.
Concept Definition: It is commonly defined as the mistaken belief
that one’s chances of experiencing a negative event are lower than
that of one’s peers.
Explanation: It is also known as unrealistic or comparative
optimism and is a cognitive bias that causes a person to believe
that they are less at risk of experiencing a negative event. Like
how Cynthia said that she expected the grade to get an A and to
be the best in class even though she knows that Afiqah did not
contribute to the group.
Application: As the lecturer place their assignment on the table, a
C­ can be seen at the right top of the paper.
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12. 3. Hostile Aggression
Scene Description: Afiqah was the reason why C­ was their grade
and Kai Wen, Jia Kiam and Cynthia plan to plot a revenge. Kai
Wen decided that they boycott her.
Concept Definition: Hostile aggression is a form of behavior
directed towards the goal of harming or injuring or inflicting
damage upon another individual who is motivated to avoid it.
Explanation:​ ​It is impulsive and a rather intentional use of harmful
behavior. The goal is to hurt to the victim or person.
Application: ​Since they think Afiqah was the reason why they did
not score with flying colors, they decided to boycott her. In the
video, we can see that Afiqah is alone.
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13. 4. Bystander Effect
Scene Description: Instead of only boycotting Afiqah, Cynthia, Jia
Kiam and Kai Wen even bullied her by throwing rubbish at her;
hoping to hurt her mentally.
Concept Definition: The ​bystander effect occurs when the
presence of others discourages an individual from intervening in an
emergency situation.
Explanation: A person who is present at an event or incident but
does not take part, like an ignorant passerby.
Application: Daniel, being the bystander, saw what happened and
instead of stopping them from throwing rubbish at her, he just
looked what is happening.
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14. 5 . Extrinsic Motivation
Scene Description: Afiqah called her brother, Qayyum to comfort
her because she was boycott and bullied by her group member.
Concept Definition: Behavior that is driven by external rewards
such as money, fame, grade, and praise. This type of motivation
arises from outside the individual, as opposed to intrinsic
motivation, which is originates inside of the individual.
Explanation: This mean that you are studying the material to gain
external reinforcement (getting a good grade), which mean that
your behavior is extrinsically motivated. Example like Qayyum
promised to buy an iPhone 6 to Afiqah if she work harder and
change her attitude. Then Afiqah will work harder because of the
iphone 6.
Application: After Afiqah noticed her group members were boycott
and bullied her, she call her brother, Qayyum to comfort her. After
Qayyum knew the problem, he promised that to gift Afiqah an
iphone 6 if she work harder and change her attitude.
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15. 5. Appendix
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16.
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17. 6. References
● Van Lange, P.A.M., Kruglanski, A. W., Higgins, E. T. (2011).
Handbooks of Theories of Social Psychology. [ONLINE]
Available at:
http://www.europhd.eu/html/_onda02/07/PDF/21th_lab_scient
ificmaterial/handbook_theories_social_psychology.pdf​. [Last
accessed 4th June 2015)
● Worchel, S. (2000). Social Psychology. Australia, Belmont,
CA: Wadsworth.
● Baron, R. A., Byme, D. (2000). Social Psychology. Boston:
Allyn & Bacon.
● Myers, D. G. (2007). Exploring Social Psychology. Boston:
McGraw­Hill
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