Open APIs: State of the Market, May 2010

John Musser
John MusserDirector API Platforms @Ford
Open APIs: State of the Market John Musser, ProgrammableWeb @johnmusser Glue Conference, May 2010
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open API timeline 2000 2002 2005 2006 2007 105 APIs 352 APIs 2003 2008 1,116 APIs 601 APIs ,[object Object],[object Object],2009 1,628 APIs 2010 ? APIs
APIs: Some very competitive markets Number of API providers in each of the top 15 categories Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
Open APIs: Sampling growth by sector
Open APIs: Sampling growth by sector YouTube sells for $1.7B YouTube sells for $1.7B
Open APIs: Sampling growth by sector Facebook opens platform
API Billionaires Club 5 billion API calls / day  (April 2010) 1.1 billion API-delivered stories / month  (March 2010) 5 billion API calls / day  (October 2009) 8 billion API calls / month  (Q3 2009) 3 billion API calls / month  (March 2009) 3 billion API calls / day, 75% of all traffic  (April 2010) Over 50% of all traffic via API  (March 2008) Over 100 billion objects stored in S3  (March 2010)
REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
REST vs. SOAP, more of both, but a lot more REST Total number of APIs based on protocol and style Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
JSON Rising: 45% of all new APIs support JSON Percentage of new APIs with JSON support 132 APIs are now JSON-only, including Facebook Graph, Etsy, Hunch Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
OAuth picking up steam 20% of 133 “Social” APIs now with OAuth support 80+ APIs with OAuth support
APIs growing up: versioning & other best practices Old Twitter http://twitter.com/users/show/noradio.xml  New Twitter http://api.twitter.com/1/users/show/noradio.xml
APIs growing up: keeping developers informed
APIs growing up: keeping developers informed http://www.programmableweb.com/api/ebay/status
API as Product When an API is not an extension of your product, but  it is  your product
Invisible Mashups, part 1 Classic mashup HousingMaps.com Invisible mashup Ooyala.com EC2 + S3 + SQS +
Invisible Mashups, part 2 + APIs are hiding in plain sight, if you know where to look
Have we seen this before? 1995 Why do we need a Web site? 2000 2005 2010 Of course we have a Web site Of course we have an API Why do we need an API?
thank you Questions, ideas, comments?  Email me: john@programmableweb.com Twitter: @programmableweb @johnmusser
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Open APIs: State of the Market, May 2010

  • 1. Open APIs: State of the Market John Musser, ProgrammableWeb @johnmusser Glue Conference, May 2010
  • 2.
  • 3.
  • 4. APIs: Some very competitive markets Number of API providers in each of the top 15 categories Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
  • 5. Open APIs: Sampling growth by sector
  • 6. Open APIs: Sampling growth by sector YouTube sells for $1.7B YouTube sells for $1.7B
  • 7. Open APIs: Sampling growth by sector Facebook opens platform
  • 8. API Billionaires Club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)
  • 9. REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
  • 10. REST vs. SOAP, more of both, but a lot more REST Total number of APIs based on protocol and style Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
  • 11. JSON Rising: 45% of all new APIs support JSON Percentage of new APIs with JSON support 132 APIs are now JSON-only, including Facebook Graph, Etsy, Hunch Based on directory of 2,000 web APIs listed at ProgrammableWeb, May 2010
  • 12. OAuth picking up steam 20% of 133 “Social” APIs now with OAuth support 80+ APIs with OAuth support
  • 13. APIs growing up: versioning & other best practices Old Twitter http://twitter.com/users/show/noradio.xml New Twitter http://api.twitter.com/1/users/show/noradio.xml
  • 14. APIs growing up: keeping developers informed
  • 15. APIs growing up: keeping developers informed http://www.programmableweb.com/api/ebay/status
  • 16. API as Product When an API is not an extension of your product, but it is your product
  • 17. Invisible Mashups, part 1 Classic mashup HousingMaps.com Invisible mashup Ooyala.com EC2 + S3 + SQS +
  • 18. Invisible Mashups, part 2 + APIs are hiding in plain sight, if you know where to look
  • 19. Have we seen this before? 1995 Why do we need a Web site? 2000 2005 2010 Of course we have a Web site Of course we have an API Why do we need an API?
  • 20. thank you Questions, ideas, comments? Email me: john@programmableweb.com Twitter: @programmableweb @johnmusser