Assignment 3 Overview: Explain what your niche is and the purpose of the campaign. My niche is modeling. I selected modeling as the topic for my niche as I have been a professional model for 7 years now with Coultish Management. I have been fortunate enough to work internationally in Singapore, Thailand, Japan, and the United States. Recently I have made the switch from international modeling to local modeling. My campaign will focus on promoting myself locally in BC and throughout Canada as a more mature model within the commercial and lifestyle markets. Objectives: What do you hope to achieve and why? I hope to achieve a larger local audience on my social media accounts, which will lead to more modeling work. I would like to be thought of as an expert in the industry in Victoria and for others to come to me for advice and support. I lend on others in the industry when I first started out and I would love to pay it forward. By the end of this campaign, I hope to have gained at least 100 new followers and add at least one client to my list of clients. Target Audience: Who is your audience? Be specific; avoid general statements such as "this event is for everyone". Identify your niche. My target audience for this campaign is people in the Canadian fashion industry; this includes designers, photographers, makeup artists, stylists, other models, and clients. This is still a large audience so I will be using different social media platforms to be able to reach all of these areas. I will primarily be targeting the fashion industry within BC as that is where most of my jobs and connections are. I know my personal brand will not appeal to everyone in the fashion industry (PRINT, 2018). I will primarily be focusing on people within the fashion industry looking for mid 20 to 30-year-old models that are mixed race. Research: Who are the 3 or more top people in this niche? What are they doing to earn those positions? What platforms do they use? What are the current resources that you can use? There are so many major influencers in the modeling industry including Kendall Jenner, Victoria Beckham, Gigi Hadid, Cara DeLevigne, Bella Hadid, and Emily Ratajkowski just to name a few (Ati, 2018). All of these models have millions of followers on Instagram, Facebook, and Twitter and have become celebrities as well as top models. I have found that all of these models are posting at least once a day with most of them posting multiple times a day. They are posting a wide variety of content from modeling and fashion inspired images to personal family moments of them at home. Most are keeping their captions very short only including the brand and photographers name without any hashtags. The posts are the same on Instagram and Facebook and have some differences in Tweeter. Twitter posts tend to be a bit longer with some posts including questions to encourage audience engagement. The websites models.com (https://models.com/rankings/ui/Social/) and StyleC.

1. Assignment 3
Overview: Explain what your niche is and the purpose of the
campaign.
My niche is modeling. I selected modeling as the topic for my
niche as I have been a professional model for 7 years now with
Coultish Management. I have been fortunate enough to work
internationally in Singapore, Thailand, Japan, and the United
States. Recently I have made the switch from international
modeling to local modeling. My campaign will focus on
promoting myself locally in BC and throughout Canada as a
more mature model within the commercial and lifestyle markets.
Objectives: What do you hope to achieve and why?
I hope to achieve a larger local audience on my social media
accounts, which will lead to more modeling work. I would like
to be thought of as an expert in the industry in Victoria and for
others to come to me for advice and support. I lend on others in
the industry when I first started out and I would love to pay it
forward. By the end of this campaign, I hope to have gained at
least 100 new followers and add at least one client to my list of
clients.
Target Audience: Who is your audience? Be specific; avoid
general statements such as "this event is for everyone". Identify
your niche.
My target audience for this campaign is people in the Canadian

2. fashion industry; this includes designers, photographers,
makeup artists, stylists, other models, and clients. This is still a
large audience so I will be using different social media
platforms to be able to reach all of these areas. I will primarily
be targeting the fashion industry within BC as that is where
most of my jobs and connections are. I know my personal brand
will not appeal to everyone in the fashion industry (PRINT,
2018). I will primarily be focusing on people within the fashion
industry looking for mid 20 to 30-year-old models that are
mixed race.
Research: Who are the 3 or more top people in this niche? What
are they doing to earn those positions? What platforms do they
use? What are the current resources that you can use?
There are so many major influencers in the modeling industry
including Kendall Jenner, Victoria Beckham, Gigi Hadid, Cara
DeLevigne, Bella Hadid, and Emily Ratajkowski just to name a
few (Ati, 2018). All of these models have millions of followers
on Instagram, Facebook, and Twitter and have become
celebrities as well as top models. I have found that all of these
models are posting at least once a day with most of them
posting multiple times a day. They are posting a wide variety of
content from modeling and fashion inspired images to personal
family moments of them at home. Most are keeping their
captions very short only including the brand and photographers
name without any hashtags. The posts are the same on
Instagram and Facebook and have some differences in Tweeter.
Twitter posts tend to be a bit longer with some posts including
questions to encourage audience engagement. The websites
models.com (https://models.com/rankings/ui/Social/) and
StyleCraze (https://www.stylecraze.com/articles/top-instagram-
models/#gref) were very helpful in searching top models social
media accounts.

3. You can see below that the Kendall Jenner used the same photo
and caption for both Facebook and Instagram.
From Facebook and Instagram (October, 18, 2018)
Strategies and Tactics: Describe how, why and what social
media tools you will use to meet your objectives, then specify
the tactics for each individual platform.
I will be using Instagram and Facebook for my campaign. I
would have liked to use Twitter as well but I think that taking
on three social media platforms would be too difficult while
working fulltime. I selected Instagram and Facebook as all of
the top models in the industry use them and both have a focus
on images. It is also very easy to share the same or similar
content on both platforms. I already have a modeling account on
both platforms with a large database of local and international
connections to the fashion industry to help me get started.
I think the most important thing to remember is to be active.
Posting every day will not be realistic for me as I work full time
and do not have enough content to keep up with daily posts.
Using a social media management system like HootSuite will be
essential in making sure I am getting my posts out at the best
time. For Instagram I will start posting images to highlight my
new look, posting two a week. As well, as start commenting on
local professionals in the fashion industries content and always
responding to my audience’s comments and messages. Doing
shoots with models, photographers and brands with larger
followings will help get my name out faster. I believe this will
be enough to stay active and keep my audience engaged.
For Facebook, I will engage in discussions and start discussions

4. with others on model and photography groups. This will display
my knowledge of the industry and hopefully increase my PLN. I
will also share the same photos I am sharing on Instagram to
Facebook and will make sure to respond to my audience’s
comments.
Timeline: What steps will you take over a four-week period in
executing your campaign? What will your specific schedule be?
Posts on what platforms? The frequency of posts? Etc.
Week 1 to 4 will be very similar since consistency will be
important for my campaign to be successful (Payne, 2017). If I
notice that, I am not getting as much engagement as I would
like I will look at changing my approach.
The weekly schedule I have is as following:
Comment on five peoples content daily – I will search
#victoriaphotographers, #canadianphotographers, or #vfw to
find new accounts to comment on. I will be specifically looking
for photographers, makeup artists and designers as these are the
people that could book me for future jobs. I will make sure the
comments are specific to their work and are professional.
Respond to all comments and messages left on my accounts
daily
Post 2 photos for the week - I will use Hootsuite to set a
schedule up at the start of each week for my posts so that they
will be posted at the same time every week. The schedule will
post photos on Tuesdays and Fridays at 9 a.m. to both Instagram
and Facebook, as that is when my Facebook and Instagram
Insights say most of my followers are active. I will keep my
captions short by commenting on one item I am wearing and
crediting everyone involved. I will also use popular model
hashtags (i.e. #model and #modeling) and tag relevant accounts

5. like Vancouver Fashion Week and Victoria Fashion Week to
reach a larger audience. This will carry through for all four
weeks.
Participate in two discussions on a Facebook Group per the
week – I am part of several Victoria and BC model and
photography groups all of which have active members that post
articles, photos, and discussion questions. I will participate in at
least two discussions a week where I am able to share my
knowledge with others. This will also be a great opportunity to
build connections and credibility.
Post one discussion on a Facebook Group per week – I will find
an interesting article, photo, or question that I can post in a
group that can spark a discussion. This will be a good
opportunity to promote or highlight other talented professionals
in the industry.
Execution: What additional steps might you need to take in
order to execute your plan?
I would also like to connect and collaborating with people in the
industry that have more followers. This will be a great way to
get my name out to a new audience very quickly. A couple
contacts that I will be collaborating with are @BodyBlendz and
@Stephaniemitchell.ca both have over 55 thousand followers.
Results and Evaluation: How will you know that your plan is a
success?
I will know that my plan is successful if my engagement in my
posts and followers start increasing. I will be able to use
Facebook Insights and Instagram Insights to help me monitor
this as it tells you how many people my posts reach and engage.
I will document my progress by taking screenshots and

6. evaluating how many likes and comments I get. This will help
guide my campaign.
Recourses
Ati, P. (2018, May 21). Top 10 Instagram Models Fashion
Influencers Every Girl Should Follow. Retrieved October 28,
2018, from https://www.stylecraze.com/articles/top-instagram-
models/#gref
Payne, L. (2017, November 06). The Importance of Consistency
in Social Media Marketing. Retrieved October 28, 2018, from
https://www.auburnadvertising.com/articles/86-the-importance-
of-consistency-in-social-media-marketing
PRINT. (2018, March 06). 4 Steps for Defining a Target
Audience. Retrieved October 28, 2018, from
http://www.printmag.com/design-education/4-steps-for-
defining-a-target-audience/
HIST 201: Fall 2018
WWI Paper Proposal and Working Bibliography
DUE: Thursday, November 1
5% of total grade
The paper proposal is your first attempt to provide a focused
description of your topic and research question. Your topic and
research question should emerge from one of the “Questions for
Consideration” on page 165 of Susan Grayzel’s The First World
War. You might decide to use one of her questions as the basis

7. for your paper, or you might expand on or tweak a question in
order to examine a topic or set of primary source materials that
holds special interest for you.
You should be as specific as possible about your topic, and in
order to do so, you should do preliminary research with
secondary and primary sources. Spend time exploring what
historical sources are available for you. In addition to the
sources in the Grayzel collection, you might use, for example,
published collections of primary sources, online databases, or
sources in local archives and libraries. Also, look at the
footnotes and bibliographies of other scholars who have written
on your topic to find out what sources they have used and
whether you can gain access to them.
Once you have done preliminary research, you will be ready to
craft a strong research question. Again, you may use one of
Grazyel’s questions (indeed, your research question should in
some way connect to or emerge from one of those questions),
but keep in mind that a good research question cannot be
answered with a “yes” or “no” answer. It should be feasible
(Are their sources available to undertake the study?), focused
(Can the question be answered or explored in a 6 to 8 page
paper?), and historically interesting (Will the answer to your
question contribute to what other scholars have said about the
topic?).
Your proposal should mention the types of primary sources you
plan on using. You are required to use primary sources in the
Grazyel collection, but you must also find primary
sourcesoutside her edited collection. The primary sources are
important, because your historical argument or thesis—the
answer to your research question—needs to be based on an
analysis of those primary, historical sources.
For example, perhaps you are interested in exploring the

8. experience of colonial troops during WWI. You might built on
question 6, which asks: “How did the presence of colonial
troops affect the relationship between men serving in the
military?” You might combine primary sources in the Grazyel
book with others that you have found, such as a collection of
letters in the edited collection Indian Voices of the Great War:
Soldiers’ letters, 1914-1918 (edited by David E Omissi, New
York: Mamillan Press, 1999). You beginning research question
might be: “How did fighting for the British Empire during
World War I affect Indian soldiers’ attitudes towards
colonialism?”
Your proposal must also include a preliminary bibliography of
the secondary and primary sources that you plan to use for your
paper. The bibliography should be on a separate page. Split the
bibliography into two sections: Primary and Secondary Sources.
Acceptable secondary sources include books published by
university presses or reputable trade presses and scholarly
articles in academic journals. Textbooks, websites, general
overviews, and encyclopedias do not count. While there is no
set number of sources required, you should probably include at
least five total sources. DO NOT include sources that you have
not spent some serious time with. At a minimum you should
read the introductions and skim through the books and articles
you include to get a sense of how exactly those sources will be
valuable to you in your research. This preliminary
bibliography will transform and grow as you do more research
and write and rewrite your paper. Your bibliography must be in
Chicago style as found in the Turabian style manual (see
example bibliography in Turabian, A Manual for Writers, 402-
403). We will go over Chicago style citations in Week 10.
On your bibliography, provide an asterisk (*) next to the
scholarly article that you plan on reviewing for your critical
article review, your next assignment.

9. Where to get started?
Reference librarians at ODU’s Library are a great resource for
getting help with locating sources and crafting a viable research
topic. See especially James Rhoades ([email protected]), Social
Sciences Reference Services Librarian at the ODU Library.
You might also explore the ODU Library’s website
“Remembering World War I”
(http://guides.lib.odu.edu/WorldWarOne).
Finally, re-read Grayzel’s introduction and skim the Selected
Bibliography starting on page 167, especially as you built your
own bibliography.
Paper Instructions
Length: 250-500 words (this should include background on your
topic, your research question, and a discussion of the primary
sources you will use).
Due date: Thursday, Nov. 1
Format: The proposal should be double-spaced, in 12-point font,
with one-inch margins. Put your name, date, and word count at
the top right corner of the page. The bibliography should be on
a separate page and it should be single-spaced with a space
between entries.
Citations: Your bibliography must be in Chicago style (see
example bibliography in Turabian, A Manual for Writers, 402-
403).
Submission: Submit in hard-copy format and electronically to
SafeAssign on Blackboard.
Late Policy: If you turn in your assignment after class on the
date it is due it is considered a day late. For every day late,
your assignment will be lowered by a third of a letter grade.
For example, if you turn in a B paper the day after it is due, you
will receive a -B grade. This includes weekends.
Grading Rubric--I am looking for the following:

10. -A focused and clear description of your proposed topic.
-A feasible research question that emerges from one of
Grayzel’s questions.
-A discussion of the primary sources you plan to use for your
paper.
-A working bibliography of legitimate primary and second
sources of at least 5 total sources.