This document provides a 9-step guide to using Foursquare for social media marketing. It recommends businesses claim their listing, create a brand identity, add incentives for check-ins, reward top customers, add tips and things-to-do, put up posters, hold badge parties, track analytics, and promote Foursquare across other channels. The guide also suggests integrating Foursquare buttons and activities on a company's website to drive more customers into stores through gamification and rewards on the location-based social network.

1. Find out more online: http://whitetshirtdigital.com/foursquare Get Started Today A short guide to social media marketing. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. 1

2. Social Media provides one of the most effective marketing channels today – for sales & service. 2

3. Remember this? 3

4. Smart phone 2010 Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 4

5. Smart phone 2013? No … this is a wrist phone watch from 2010 5

6. 93 the percentage of 18 – 29 year old with a mobile 6

7. 39 the percentage of people in a recent study who use location based services on their mobile 7

8. 73 percentage of people surveyed who used a mobile app to checkin 8

9. 4 Million users on Foursquare November 2010 9

10. 7.1 million businesses & locations in Foursquare 10

11. Why Foursquare? With over 3,400,000 users this mobile social network is getting interest around the world It’s game play provides engaging ways to interact with customers Foursquare is supported with native apps for Android, iPhone & Blackberry A quick search on Twitter will show you how popular Foursquare is 11

12. Saturday Nights All Right 12

13. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 13

14. 14 Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store.

15. Put up Posters or Stickers 15

16. 16 Add Tips & To Do’s You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do. But you can also create To Do’s and Tips on other venues like hip destinations or must see places.

17. Reward the Mayor 17 17

18. Get more people in your store – Hold a Swarm Badge Party 18

19. Cross Promote & include Foursquare in all your marketing 19 Not sure how to integrate your marketing? Then email me hello@damiensaunders.com Tip!

20. Track your checkins & trends 20 20

21. 9 step guide to Foursquare Claim your business on Foursquare Create your own brand identity in Foursquare Add a prize or incentives for people to visit your shop Reward the Mayor Add Tips & To Do’s to your stores Put Stickers or Posters in Store Hold a Foursquare Swarm Badge Party Track Checkins & Trends Cross promote Foursquare using Twitter, Facebook & your website. 21 Find out more: http://damiensaunders.com/foursquare

22. 22 How much time does this take? DON’T WORRY! Looking for an expert team to manage your social media marketing? I provide a personalised proposal tailored to your needs. Find out more: http://whitetshirtdigital.com

24. Magazines

25. Expos & Trade Shows

26. Tele-sales

27. Direct Mail

28. Radio

29. TV

30. Social Media

31. E-mail

32. CRM

33. How to Videos

34. Banner Ads

35. Search

36. SEO

37. Viral

38. Blog

39. Mobile23

40. British Interactive Media Association - Member What Next? GET IN TOUCH Damien Saunders www.whitetshirtdigital.com M: +447919110638 E: hello@damiensaunders.com T: damiensaunders This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.