General sense of marketing communication terms

1. 1
Used to characterize press, radio and television
advertising
Above The line

2. 2
Used to characterize promotional methods such as catalog
marketing, direct marketing and trade fair marketing.
.
Below The line
An outline of what message should be conveyed, to whom
and with what tone. This provides the guiding principles for
copywriters and art directors who are assigned to develop
the advertisement

3. 3
Text of a print , radio or television advertising
message that aims at catching and holding the
interest of the prospective buyer and at persuading
him or her to make a purchase
It’s a line of talk that attempts to persuade some
one or somethings with a planned sale presentation
strategy of a product o service designed to initiate
and close a sale of the product or service

4. 4
Summery of facts, finding and objectives prepared
to give its reader a quick, overall view of a
campaign plan situation
ROI is a performance measurement that
considers profits in relation to the capital
invested
Return Of Investment

5. /tanvirshafkat
tanvirshafkat@gmail.com
_shafkat
Abu Tanvir Md. Shafkat