1. 30
FINDINGS
Dag Allemaal
DE PERSGROEP

2. DAG ALLEMAAL REACHES
932.400 WOMEN/WEEK
DAG ALLEMAAL REACHES MORE WOMEN THAN THE
LARGEST MAGAZINE FOR WOMEN IN FLANDERS
source: CIM 2013

3. All media are social
READING A MAGAZINE IS A PRIMARY ACTIVITY FOR
80%
OF THE RESPONDENTS

4. 1/2
OF THE DAG ALLEMAAL-READERS BUYS CLOTHES ONLINE
OR WILL DO THIS IN THE FUTURE
Retailbarometer 2014/1

5. source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians
READERS ARE WEALTHY,
BUT CAREFUL WITH THEIR BUDGET
68% COMPARES PRICES AND PACKAGING
52% IS ALWAYS LOOKING FOR OTHER SOLUTIONS
54% WANTS TO PAY MORE FOR BETTER QUALITY

6. 47% OF OUR READERS HAS A SMARTPHONE
46% OWNS A TABLET
source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians

7. AD’S REACH IMPACTSCORES OF 84%
source: CHAD 2008 - 2014
51%
56%
58%
60%
62%
64%
69%
74%
79%
84%
Beauty
Bouw interieur en tuin
Retail voeding
Dranken
Food
Gok en loterij
Finance
Non food
Retail mode
Telecom
Max of Nuttige Score

8. 3 /4
USES SAMPLES FROM OUR MAGAZINES
Own research DPP

9. 70
80
90
100
110
120
130
140
020406080100
KPD
Sel. Index
Story Dag Allemaal P-Magazine TV Familie Humo Knack Focus TeVe-Blad Primo
MARKET LEADER WITH A LOW CPM
ON TARGET GROUP MRP 18 – 54 YEARS
Source: CIM 2013

10. AD’S IN MAGAZINES ARE LESS DISTURBING AND ARE
MORE APPRECIATED DAN AD’S IN OTHER MEDIA
SEL. INDEX 229
All media are social

11. Magazines Newspapers Radio Television Online
130
120
90
60
110
“IN THIS CROSS-MEDIA STUDY (2013), 10 DIVERSE CAMPAIGNS WERE STUDIED, INCLUDING
ADVERTISEMENTS FOR: COFFEE, A LOTTERY, AN INTERNET PROVIDER, A DAIRY BRAND,
TRAVEL AGENCY, AND GLOBAL PLAYERS SUCH AS H&M, IKEA, AND VODAFONE.”
AD CAMPAIGNS IN MAGAZINES DELIVER A HIGHER ROI
THAN IN OTHER MEDIA
GfK 2013

12. Market share TV Weeklies2002-2013 +7%
38% 44%
Source: CIM Verkoop
GROWING MARKET SHARE DPP DRIVEN BY GROWING
GROWING MARKET SHARE DAG ALLEMAAL
28% 27% 28% 28% 30% 31% 32% 35% 35% 36% 35% 35%
10% 12% 11% 11% 11% 11% 10% 10% 10% 10% 9% 9%
14% 14% 14% 14% 13% 12% 13% 13% 14% 14% 14% 13%
20% 20% 20% 20% 19% 19% 18% 18% 18% 17% 16% 14%
5% 5% 6% 7% 8% 8% 8% 8% 8% 8% 9% 11%
18% 17% 16% 16% 15% 14% 13% 12% 11% 12% 12% 14%
5% 5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 3%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
P - Magazine
Teve-Blad
Tv Gids Primo
HUMO
Story
Tv Familie + Blik (2003)
Dag Allemaal-Expres

13. DAG ALLEMAAL READERS HAVE A POSTIVE SELF-IMAGE
AND ARE STRONGLY ATTACHED TO THEIR CHILDREN,
PARTNERS, FRIENDS AND FAMILY
Fé onderzoek 2012

14. REACHES 30% OF ALL FLEMISCH MRP’S
source: CIM 2013

15. DAG ALLEMAAL READERS VALUE THEIR HOUSE WITH A
HIGH IMPORTANCE
83%
LIVES IN A LARGE HOUSE
Fé onderzoek 2012

16. DAG ALLEMAAL READERS ARE SHOPPERS
INDEX 124
Retail barometer 2012

17. Fé onderzoek 2012
7 /10
DAG ALLEMAAL READERS
COMBINE EXPENSIVE
AND CHEAP PRODUCTS

18. Fé onderzoek 2012
88%
PAYS ATTENTION TO PROMOTIONS

19. 79%
OF OUR READERS USE COUPONS
CIM PMP 2012

20. 42%
BUYS BIOLOGICAL PRODUCTS
40%
BUYS FAIRTRADE PRODUCTS OCCASIONALLY
Fé onderzoek 2012

21. Fé onderzoek 2012
88%
WANTS THEIR KIDS TO EAT HEALTHY

22. Fé onderzoek 2012
61%
SEARCHES FOR SEASONAL PRODUCTS

23. 0%
10%
20%
30%
40%
50%
60%
70%
80%
1-10 10-20 20-30 30-40 40-50 50-60 Artikels
binnen TV-
pagina's
151-160 161-170 170-180
Page in the magazines
Completely of partially
read
Average score
54%
DAG ALLEMAAL IS BEING READ CAREFULLY
+50% CAREFULLY READ
APPRECATION SCORE ‘VERY GOOD’ 72%
Leesscore research may 2013
Tv
pages

24. Leesscore onderzoek 2013
52%
READS DAG ALLEMAAL TO RELAX

25. OUR READERS READ DAG ALLEMAAL
5 - 6 TIMES
CIM 2013

26. Leesscore research 2013
SCOOPS ARE THE BEST EVALUATED ARTICLES
65% - SEL. INDEX 125

27. CIM 2013
> 1.000 BAROMETERS
TESTED CAMPAIGNS IN OUR MAGAZINES

28. AD’S IN MAGAZINES ARE A SOURCE OF
INSPIRATION AND INVOLVEMENT
SEL. INDEX 164
All media are social

29. READERS OF MAGAZINES LIKE EDITORIALS
(INFOMERCIALS)
SEL. INDEX 123
COMPARED TO OTHER MEDIA
All media are social
EDITORIALS

30. All media are social
MAGAZINES ARE IMPORTANT AS CONVERSATION
STARTERS AND LEAD TO POSITIVE CONVERSATIONS
ABOUT BRANDS

31. All media are social
MAGAZINES ARE BEING READ AT NIGHT
19H – 22H

32. 1 /2
THINKS THAT ADS FIT THE MAGAZINE THEY’RE PLACED
IN
All media are social

33. A MAGAZINE IS BEING CONSUMED IN THE MOST
ELABORATED WAY COMPARED TO OTHER MEDIA
SEL. INDEX 148
All media are social

34. A MAGAZINE IS…
All media are social
ENJOYMENT
INSPIRING
CREDIBLE
TANGIBLE RELIABLE
INTIMATE PERSONAL
ELABORATED
UNIQUE
RELAXED
PRACTICALSURPRISING
INFORMATIVEUSEFUL
RELEVANT
DIVERS
RECOGNISABLE
ESSENTIAL FLEXIBLE