2. DAG ALLEMAAL REACHES
932.400 WOMEN/WEEK
DAG ALLEMAAL REACHES MORE WOMEN THAN THE
LARGEST MAGAZINE FOR WOMEN IN FLANDERS
source: CIM 2013
3. All media are social
READING A MAGAZINE IS A PRIMARY ACTIVITY FOR
80%
OF THE RESPONDENTS
4. 1/2
OF THE DAG ALLEMAAL-READERS BUYS CLOTHES ONLINE
OR WILL DO THIS IN THE FUTURE
Retailbarometer 2014/1
5. source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians
READERS ARE WEALTHY,
BUT CAREFUL WITH THEIR BUDGET
68% COMPARES PRICES AND PACKAGING
52% IS ALWAYS LOOKING FOR OTHER SOLUTIONS
54% WANTS TO PAY MORE FOR BETTER QUALITY
6. 47% OF OUR READERS HAS A SMARTPHONE
46% OWNS A TABLET
source: The New Consumer 2014, based on regular readers of Dag Allemaal n = 2.035 belgians
7. AD‟S REACH IMPACTSCORES OF 84%
source: CHAD 2008 - 2014
51%
56%
58%
60%
62%
64%
69%
74%
79%
84%
Beauty
Bouw interieur en tuin
Retail voeding
Dranken
Food
Gok en loterij
Finance
Non food
Retail mode
Telecom
Max of Nuttige Score
10. AD‟S IN MAGAZINES ARE LESS DISTURBING AND ARE
MORE APPRECIATED DAN AD‟S IN OTHER MEDIA
SEL. INDEX 229
All media are social
11. Magazines Newspapers Radio Television Online
130
120
90
60
110
“IN THIS CROSS-MEDIA STUDY (2013), 10 DIVERSE CAMPAIGNS WERE STUDIED, INCLUDING
ADVERTISEMENTS FOR: COFFEE, A LOTTERY, AN INTERNET PROVIDER, A DAIRY
BRAND, TRAVEL AGENCY, AND GLOBAL PLAYERS SUCH AS H&M, IKEA, AND VODAFONE.”
AD CAMPAIGNS IN MAGAZINES DELIVER A HIGHER ROI
THAN IN OTHER MEDIA
GfK 2013
23. 0%
10%
20%
30%
40%
50%
60%
70%
80%
1-10 10-20 20-30 30-40 40-50 50-60 Artikels
binnen TV-
pagina's
151-160 161-170 170-180
Page in the magazines
Completely of partially
read
Average score
54%
DAG ALLEMAAL IS BEING READ CAREFULLY
+50% CAREFULLY READ
APPRECATION SCORE „VERY GOOD‟ 72%
Leesscore research may 2013
Tv
pages
28. AD‟S IN MAGAZINES ARE A SOURCE OF
INSPIRATION AND INVOLVEMENT
SEL. INDEX 164
All media are social
29. READERS OF MAGAZINES LIKE EDITORIALS
(INFOMERCIALS)
SEL. INDEX 123
COMPARED TO OTHER MEDIA
All media are social
EDITORIALS
30. All media are social
MAGAZINES ARE IMPORTANT AS CONVERSATION
STARTERS AND LEAD TO POSITIVE CONVERSATIONS
ABOUT BRANDS
31. All media are social
MAGAZINES ARE BEING READ AT NIGHT
19H – 22H
32. 1 /2
THINKS THAT ADS FIT THE MAGAZINE THEY‟RE PLACED
IN
All media are social
33. A MAGAZINE IS BEING CONSUMED IN THE MOST
ELABORATED WAY COMPARED TO OTHER MEDIA
SEL. INDEX 148
All media are social
34. A MAGAZINE IS…
All media are social
ENJOYMENT
INSPIRING
CREDIBLE
TANGIBLE RELIABLE
INTIMATE PERSONAL
ELABORATED
UNIQUE
RELAXED
PRACTICALSURPRISING
INFORMATIVEUSEFUL
RELEVANT
DIVERS
RECOGNISABLE
ESSENTIAL FLEXIBLE
Editor's Notes
DPP bereikteenmarktaandeel van 44% in 2012 ten opzichte van 38% in 2002, gedreven door het groeiendemarktaandeel van Dag Allemaal.