1. Lesson 3 – Bad SEO Practices
Beat Google HummingBird!

2. Massive Link building
Don’t use automated software to comment on blogs.
Don’t make a big number of links through profiles on
websites.
Don’t buy links from other webmasters.
Don’t become a part of link or blog networks that
promise to put your link on 1000s of websites.
Take an organic approach to links. Be relevant.
Answer questions on community websites.
Beat Google HummingBird!

3. Bad Quality Articles
Don’t hire writers who are not good in the language,
not knowledgeable and won’t do research.
Don’t use article spinning software no matter how
‘smart’ they claim to be.
Don’t put up small 500 word articles.
Make sure your articles are human readable. They are
detailed and have more than just text.
Beat Google HummingBird!

4. Keyword Stuffing
Don’t repeat keywords unnecessarily.
Target keywords in titles, headings, and make an
organic article with natural flow.
Target only those keywords which are directly related
to your website or niche.
Beat Google HummingBird!

5. Duplicated or similar content
Do not prepare multiple articles saying the same thing
to target keywords.
Do not get articles re-written manually or by software
to target keywords.
Do not upload articles just changing the titles and
some content here and there.
Beat Google HummingBird!

6. Having too much Ajax
Search Engines can’t see code loaded by Javascript.
Avoid using scripts that use call-backs and Ajax to load
content.
The ‘Single-page’ website that loads all sections using
Ajax is not good for search.
Beat Google HummingBird!

7. Serve what you offer
Don’t re-direct viewers to different content.
Don’t serve different content to search engine, and
different to the user.
Beat Google HummingBird!