3. 2013
“As a private enterprise, we’ll serve our
customers with a single-minded purpose and
drive the innovations that will help them achieve
their goals.
Our partners are a very important part of
Dell’s overall growth strategy. In fact, a rapidly
growing portion of our commercial business is
now with our partners, and we see that
continuing to increase. We’re very committed to
these relationships, and we value our channel
partners’ unique insights into what customers
want and need from IT solutions. When our
customers grow and succeed, so do our
partners and so do we.”
– Michael S. Dell
4. 2013
Introducing the world’s largest startup
Renewing our entrepreneurial spirit within a private company structure
Inspired
innovation
Invest boldly
Innovate for the real world
Refine our business model
Forward
thinking
Jumpstart the future
Accelerate modernization
Democratize new trends
Solution
focused
Evolve our sales approach
Solve end to end
Simplify the complex
5. 2013
We believe Channel will benefit from the
acceleration of our business strategy
1/3
1including SonicWall, Wyse and Quest legacy acquisition revenue, Q3Y14
2-3X
market growth
Over 2000 Dell Channel
employees across the globe
committed to
Consumer
and small
business
Preferred
accounts
Large
institutions
Global
500
Four customer segments
Global Commercial Channels
Distribution
Value-added
Resellers,
Direct to Partner
OEM
Solutions
Global
System
Integrators
“Michael Dell,
Top 25 Most
Influential ”
CRN, Oct 28th
“Most influential
partnership”
China
12 new Channel industry
awards since May 2013
“Dell ranked #1 entry-level and
mid-range storage vendor in
North & South America”
IDC
*All figures stated as of Q3FY14
Channel represents about
one third of Dell’s Global
commercial business1
1/3
7. 2013
Our core principles and promise to you..
Trained and skilled on DellEasy to do business with Dell
Gain profitability with DellWin in the Datacenter with Dell
Dedicated Channel Team
Dual Compensation Structure
Single Partner Tools and Training
Single incentive and rebate structure
~110,000 training courses were
completed by partners in H1FY14 =
+26% Y/Y.
We are well on our way to delivering
250,000 courses for 2013
Dell can be your most profitable
partner
Dell ranked #1 Entry-Level and Mid-
Range Storage Vendor in North and
South America by IDC
2013 CRN Annual Report Card (ARC)
– Overall Category: Volume Servers
[Won overall and support sub-
category]
11. 2013
We listen & act
Predictable
Engagement
Model
Account Team
Compensation
Accelerators
Expanded Partner
Incentives
$
12. 2013
How this impacts you
Predictable
Engagement
Model
1
Account Team
Compensation
Accelerators
2
Expanded
Partner
Incentives
3
Core Sales Teams to Receive
for Strategic Solutions Through Channel
20% Premium
Channel Led Approach
for Specifically Targeted
Accounts
5xInvestment in
Equipment Demo Pool
4xInvestment in Partner
Sales Rep Incentives
1 TeamSimplified Go-To-
Market Model to
13. 2013
Where we go from here
Train &
Enable
Your
Team
Sell Dell’s end-to-end solutions
Take part
and benefit
from this
exciting
time at DellThat enables your customers to:
• Turn data into insights
• Overcome the evolving security threat & ensure
compliance
• Accelerate adoption: virtualization, convergence, cloud
Engage Dell Sales & Marketing teams
15. 2013
Let’s get
started
Engage with Dell PartnerDirect subject matter experts
at the Solution Showcase
Schedule a post-event whiteboard session to address
your specific requirements. Contact your account team
for details
Gain hands on experience, see demonstrations at the
Solution Showcase
Schedule a visit to a Dell Solution Center near you:
Austin • New York City • Washington D.C.
Chicago • Santa Clara • Mexico City • Sao Paolo
Go to http://partnerdirect.dell.com
As Michael Dell has said, our focus remains squarely on our customers, creating value in their lives and for their organizations.
Introducing the world’s largest startup
Dell is once again a privately-held company.
We couldn’t be more excited about what lies ahead. We see ourselves as the world’s largest startup, tapping into our entrepreneurial spirit to inspire innovation and fresh thinking. Yet, we are far more than your average startup. We have a strong balance sheet, a solid cash flow, a globally-recognized brand, millions of customers worldwide, and over 100,000 agents of change ready to further our bold vision—helping people achieve their full potential.
You may wonder what this means for you. What customers value from us will remain the same. We will continue to focus on serving you, solving your complex challenges and delivering a best-in-class overall experience. And we will give you the power to do more—even more than before.
As a private company, we make decisions that put the customer first. We focus solely on creating value for our customers and our customers alone.
All of this leads to several advantages. You will see even more customer-inspired innovation, a greater focus on solutions, and a more forward-thinking approach to solving big challenges.
Inspired innovation
We are now free to accelerate our strategy. We can make bolder choices in how, where, and when we invest to propel our company forward and deliver greater value to our customers—without concern of backlash from the street. We will continue to pursue both organic and inorganic investments. We will embrace prudent risks—like a startup company—to bring our customers inspired innovations that matter to their business (or organization). And unlike others who seem to invent for the sake of inventing or who pour millions of dollars into impractical research programs, we instead will continue to make smart, strategic, and targeted investments that address real-world challenges—just as we always have but with greater intensity. And we are disrupting the industry yet again, by innovating not simply what we deliver but how we deliver it. We have refined the Dell business model to ease and accelerate the purchase of our more transactional products, paving the way for a greater emphasis on solutions.
Solution focused
Refining our manufacturing efficiency (i.e. through Smart Select) makes our products and solutions easier to buy, which saves you time and money. But there’s more to the story. With popular configurations more standardized and readily available, more of our time is freed up to help you solve bigger challenges. We can evolve our selling approach and concentrate more effectively on in-depth, longer-sales-cycle solution selling. Keep in mind we have been transitioning to a more enhanced solution-oriented approach for many years now. But as a private company we have the freedom to accelerate our transformation, and make the necessary investments to deepen our relationship with customers, expand our presence in emerging markets, and further develop our channel partnerships. We will continue to bring you technology solutions that range from endpoint devices to the data center to the cloud. And we will continue to simplify the complex and make the powerful easy to use across the entire technology lifecycle, just as we always have, but with increased determination as we look to the future.
Forward thinking
Few would argue that technology innovation is accelerating at a pace much faster than anyone could have anticipate—with many disruptive technologies and market forces converging all at once. As a result, organizations are finding it difficult to choose the right path forward, taking a wait-and-see approach, postponing tough decisions. We see this “decision paralysis” as a significant obstacle for many people and an opportunity for us to address it. By investing boldly, we are working to re-envision the traditional technology model—to jumpstart the future—and build a fast track to more modern architectures (e.g. Cloud, Big Data, mobility, security) with standardized infrastructure components that enable you to more effectively move forward faster and be more nimble and agile in the long run. We will amplify our efforts to accelerate modernization of both enterprise and client computing, but do it in a manner that is uniquely Dell—by democratizing new trends, making the best technologies more accessible to all, putting more power into the hands of more people than ever before.
We encourage you to tell us how we are doing as we embark on this new stage of our journey, and we hope that you will join us as we make history together.
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