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Higher margins and 
happier customers with 
Dell Services 
Jim Roth 
Executive Director 
Support & Deployment Product Group 
2013
2013 
Where we 
go from here 
What you will learn today 
Services for 
Channel 
Sneak peak 
with Services
Partner business models for Services 
Dell Services’ flexible approach lets you decide how to engage 
GTM Strategy 
• Confidence 
• Enablement 
• Incentives 
2013 
Do you have the right capabilities and do you want to 
provide services on this deal? 
No Yes 
Reseller Provider 
GTM Strategy 
• Protect account ownership 
• Complement in-house capabilities 
• Training and certification
Partner business models for Services 
Dell Services’ flexible approach lets you decide how to engage 
No Yes 
GTM Strategy 
• ProSupport 
• Configuration Services 
• Deployment 
2013 
Do you have the right capabilities and do you want to 
provide services on this deal? 
Reseller Provider 
GTM Strategy 
• Protect account ownership 
• Complement in-house capabilities 
• Training and certification
PartnerDirect program structure with Services 
NEW! ProSupport & Deployment curriculum embedded within training modules: 
2013
Reselling 
ProSupport 
2013
Leverage our depth and scale 
Insights. Experts. Ease. 
60+ 
167 
10+Million 24 X 7 
2013 
5 
550+ 
24,000+ 
115+ Million 
55 
2000+ 
Phone/Online Availability 
90%+ 
Countries offering Same 
Business Day response 
Countries supported People: Tech Support, Field 
Service 
Languages spoken 
Annual part shipments 
Global Command Centers 
Systems supported Part distribution centers 
Carry in Service centers 
Dell ProSupport customer 
satisfaction 
ProSupport phone, e-mail, and 
chat sites 
Availability and terms of Dell Services vary by region. For more information, visit 
dell.com/servicedescriptions. AD# G130007002 
49
Dell ProSupport benefits for your customers 
We’ll take care of support so you can take care of your customers 
2013 
Customer benefits: 
• Maximize productivity 
by leveraging Dell 
scale and skill 
• Minimize disruptions 
with round the clock 
access to highly 
trained experts 
• Gain efficiency 
through a single 
source for all your 
support needs 
Single Source 
ProSupport engineers 
Hypervisor, OS and SW* support 
Multivendor hardware support 
Comprehensive 
hardware & software 
support 
Tools & 
Technology 
SupportAssist 
TechDirect 
Always Accessible 
24x7x365 
Phone, email, chat, social media 
137 countries, 55 languages 
Onsite response options* 
*Available on specific software titles 
** Next Business Day, 2 hour and 4 hour options
Partner benefits of ProSupport 
Helps add incremental revenue and extend your support team with 
no additional investment 
$ 
Incremental 
revenue with no 
extra investment 
2013 
Increased 
customer 
satisfaction 
Extended support 
team
TechDirect 
Simplifying parts dispatch and case management workflows, 
multiple tools vs. one tool 
2013 
• An easy-to-use online support tool accessible in 11 languages 
• Enables efficient online resolution 
Simple 
Convenient 
Customizable 
• Bypass phone-based support requests and redirect time saved to 
critical issues 
• Centralized portal enables customers to discard multiple tools to 
manage status and history of support requests 
• Experience a modular layout with custom dashboard, reports and 
summaries 
• Access profile information, installation certifications and Message 
Center
Enterprise 
Deployment 
2013
Enterprise Deployment Services 
Maximize investment, improve stability and enable productivity 
Servers Storage Networking 
• Rack deployment 
• Installation and integration 
• Upgrade service 
• Software installation and 
configuration 
• Virtualization 
• Converged infrastructure integration 
2013 
• SAN and NAS configuration 
• SAN and NAS integration 
• Data Migration 
• Replication and Backup 
• Installation, cable and label 
• Routing and switching configuration 
• Wireless LAN installation and 
configuration 
• Security and access configuration 
• SonicWALL 
Configuration Integration Migration Asset Resale 
& Recycle 
Logistics
Partner benefits of Enterprise Deployment 
Helps with your growth strategy and provides great margins, 
without additional investments 
Helps with 
growth strategy 
2013 
Deeper and 
broader 
capabilities and 
expertise 
24/7 global 
coverage with 
proven processes
Continued Services investment in our resellers 
Helping you leverage additional opportunities for higher profitability 
Incentives 
Eligibility for rebates 
increases with every 
services contract sold 
2013 
Demand Gen 
Designing demand gen 
activities to help drive 
opportunities 
Collateral 
Providing you with sales 
enablement and awareness 
building materials 
Broad Portfolio 
Enable you to augment 
your portfolio with our 
services 
Training 
Helping you identify and 
leverage services 
opportunities
Sneak peak: 
New offerings for 
Services Delivery 
Partners 
2013
Partner business models for Services 
Dell Services’ flexible approach lets you decide how to engage 
GTM Strategy 
• Confidence 
• Enablement 
• Incentives 
2013 
Do you have the right capabilities and do you want to 
provide services on this deal? 
No Yes 
Reseller Provider 
GTM Strategy 
• Protect account ownership 
• Complement in-house capabilities 
• Training and certification
NEW! PartnerDirect program structure with Services 
2013
PartnerDirect Services Delivery Partners Program 
Providing specific offers, tools and programs for partners with 
services’ capabilities 
Introducing: 
Support Delivery Partner 
2013 
Future State: 
Deployment Delivery Partner 
How it works: 
• Partner delivers service on partner paper 
Program elements: 
• Access to unique offer for L3 support for 
partners 
• Better support experience 
• Decreases costs 
• Training 
How it works: 
• Partner sells deploy services on partner 
paper 
Program elements: 
• Technical training for partners 
• Authorization for deploying specific 
platforms
ProSupport for Support 
Delivery Partners 
What it is: Benefits: Qualified partners: 
2013 
Must have a Help Desk capable of 
taking all end user calls 
Are registered in TechDirect to self-dispatch 
parts and create and track 
cases 
Preferred or Premier status in 
PartnerDirect 
Capable of providing onsite break fix 
support to customers 
Enhances partner service capabilities to 
their end users quickly and cost 
effectively 
Partner maintains relationship and 
ownership of customer 
Provides partners with high level 
technical support and logistics 
A unique offer for partners providing 
all Help Desk support to their 
customers 
Gives partners immediate access to 
Dell’s advanced ProSupport 
engineers 
Enables online parts ordering via 
TechDirect 
Dell supports the Partner not the 
end user
Where we go from here 
Invest in 
Services 
training 
with Dell 
2013 
Sell Dell Services offerings that enable the 
value you bring to your customers
Let’s get 
started 
2013 
Engage with Dell PartnerDirect and Services subject 
matter experts at the Solution Showcase 
Schedule a post-event whiteboard session to address 
your specific requirements. Contact your account team 
for details 
Gain hands on experience, see demonstrations at the 
Solution Showcase 
Schedule a visit to a Dell Solution Center near you: 
Austin • New York City • Washington D.C. 
Chicago • Santa Clara • Mexico City • Sao Paolo 
Go to http://partnerdirect.dell.com
2013 
Q&A
2013

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Higher Margins and Happier Customers with Dell Services

  • 1. Higher margins and happier customers with Dell Services Jim Roth Executive Director Support & Deployment Product Group 2013
  • 2. 2013 Where we go from here What you will learn today Services for Channel Sneak peak with Services
  • 3. Partner business models for Services Dell Services’ flexible approach lets you decide how to engage GTM Strategy • Confidence • Enablement • Incentives 2013 Do you have the right capabilities and do you want to provide services on this deal? No Yes Reseller Provider GTM Strategy • Protect account ownership • Complement in-house capabilities • Training and certification
  • 4. Partner business models for Services Dell Services’ flexible approach lets you decide how to engage No Yes GTM Strategy • ProSupport • Configuration Services • Deployment 2013 Do you have the right capabilities and do you want to provide services on this deal? Reseller Provider GTM Strategy • Protect account ownership • Complement in-house capabilities • Training and certification
  • 5. PartnerDirect program structure with Services NEW! ProSupport & Deployment curriculum embedded within training modules: 2013
  • 7. Leverage our depth and scale Insights. Experts. Ease. 60+ 167 10+Million 24 X 7 2013 5 550+ 24,000+ 115+ Million 55 2000+ Phone/Online Availability 90%+ Countries offering Same Business Day response Countries supported People: Tech Support, Field Service Languages spoken Annual part shipments Global Command Centers Systems supported Part distribution centers Carry in Service centers Dell ProSupport customer satisfaction ProSupport phone, e-mail, and chat sites Availability and terms of Dell Services vary by region. For more information, visit dell.com/servicedescriptions. AD# G130007002 49
  • 8. Dell ProSupport benefits for your customers We’ll take care of support so you can take care of your customers 2013 Customer benefits: • Maximize productivity by leveraging Dell scale and skill • Minimize disruptions with round the clock access to highly trained experts • Gain efficiency through a single source for all your support needs Single Source ProSupport engineers Hypervisor, OS and SW* support Multivendor hardware support Comprehensive hardware & software support Tools & Technology SupportAssist TechDirect Always Accessible 24x7x365 Phone, email, chat, social media 137 countries, 55 languages Onsite response options* *Available on specific software titles ** Next Business Day, 2 hour and 4 hour options
  • 9. Partner benefits of ProSupport Helps add incremental revenue and extend your support team with no additional investment $ Incremental revenue with no extra investment 2013 Increased customer satisfaction Extended support team
  • 10. TechDirect Simplifying parts dispatch and case management workflows, multiple tools vs. one tool 2013 • An easy-to-use online support tool accessible in 11 languages • Enables efficient online resolution Simple Convenient Customizable • Bypass phone-based support requests and redirect time saved to critical issues • Centralized portal enables customers to discard multiple tools to manage status and history of support requests • Experience a modular layout with custom dashboard, reports and summaries • Access profile information, installation certifications and Message Center
  • 12. Enterprise Deployment Services Maximize investment, improve stability and enable productivity Servers Storage Networking • Rack deployment • Installation and integration • Upgrade service • Software installation and configuration • Virtualization • Converged infrastructure integration 2013 • SAN and NAS configuration • SAN and NAS integration • Data Migration • Replication and Backup • Installation, cable and label • Routing and switching configuration • Wireless LAN installation and configuration • Security and access configuration • SonicWALL Configuration Integration Migration Asset Resale & Recycle Logistics
  • 13. Partner benefits of Enterprise Deployment Helps with your growth strategy and provides great margins, without additional investments Helps with growth strategy 2013 Deeper and broader capabilities and expertise 24/7 global coverage with proven processes
  • 14. Continued Services investment in our resellers Helping you leverage additional opportunities for higher profitability Incentives Eligibility for rebates increases with every services contract sold 2013 Demand Gen Designing demand gen activities to help drive opportunities Collateral Providing you with sales enablement and awareness building materials Broad Portfolio Enable you to augment your portfolio with our services Training Helping you identify and leverage services opportunities
  • 15. Sneak peak: New offerings for Services Delivery Partners 2013
  • 16. Partner business models for Services Dell Services’ flexible approach lets you decide how to engage GTM Strategy • Confidence • Enablement • Incentives 2013 Do you have the right capabilities and do you want to provide services on this deal? No Yes Reseller Provider GTM Strategy • Protect account ownership • Complement in-house capabilities • Training and certification
  • 17. NEW! PartnerDirect program structure with Services 2013
  • 18. PartnerDirect Services Delivery Partners Program Providing specific offers, tools and programs for partners with services’ capabilities Introducing: Support Delivery Partner 2013 Future State: Deployment Delivery Partner How it works: • Partner delivers service on partner paper Program elements: • Access to unique offer for L3 support for partners • Better support experience • Decreases costs • Training How it works: • Partner sells deploy services on partner paper Program elements: • Technical training for partners • Authorization for deploying specific platforms
  • 19. ProSupport for Support Delivery Partners What it is: Benefits: Qualified partners: 2013 Must have a Help Desk capable of taking all end user calls Are registered in TechDirect to self-dispatch parts and create and track cases Preferred or Premier status in PartnerDirect Capable of providing onsite break fix support to customers Enhances partner service capabilities to their end users quickly and cost effectively Partner maintains relationship and ownership of customer Provides partners with high level technical support and logistics A unique offer for partners providing all Help Desk support to their customers Gives partners immediate access to Dell’s advanced ProSupport engineers Enables online parts ordering via TechDirect Dell supports the Partner not the end user
  • 20. Where we go from here Invest in Services training with Dell 2013 Sell Dell Services offerings that enable the value you bring to your customers
  • 21. Let’s get started 2013 Engage with Dell PartnerDirect and Services subject matter experts at the Solution Showcase Schedule a post-event whiteboard session to address your specific requirements. Contact your account team for details Gain hands on experience, see demonstrations at the Solution Showcase Schedule a visit to a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo Go to http://partnerdirect.dell.com
  • 23. 2013

Editor's Notes

  1. Partners may choose a different approach depending on project, capabilities and location
  2. Partners may choose a different approach depending on project, capabilities and location
  3. Services resale, can resell even if not in Services Partner Program. Evolve Services resale further. ProSupport only – key initial, but need to expand further as time goes on. What other SKU able services can we add. Professional services, they might need. Margin halo and discounts. Did we ever solve deeper discounts for partners. Managed Services Program – does it fit into the Services Partner Program? Does it detract to include together?
  4. You need unwavering support for hardware and software and a smart way to manage the mix of vendors in your environment. Dell offers a single source with the expertise, know-how and capabilities to make supporting your IT easier. Dell ProSupport offers highly trained experts around the clock and around the globe to address your IT needs, minimize disruptions and maintain a high level of productivity.
  5. So specifically how can ProSupport provide real value to your business? It helps you make incremental revenue on each box sold, without requiring additional investment from you for extra support staff. In addition, we take care of the support so you can focus on sales and revenue growth. Dell’s takes ownership of all logistics and preventive actions. We help you gain revenue growth from helping boost customer satisfaction, which can help you make additional hardware sales. Lastly, we enable you to have a greater geographical impact without the cost associated to manage or invest in your field organization. We can also help eliminate the costs of maintaining support certifications.
  6. One of the key tools to enable partners and customers is TechDirect. As the name implies it is a portal for technicians. We are constantly adding functionality and features for those users all the time. The two most popular features of the portal are the ability for a tech to submit and track cases – so no they do not have to call in to get an update on status. Another feature allows techs to dispatch parts, we know what many of you and your technicians are as sophisticated as our technicians – so there is no need for them to go through lots of trouble shooting steps. We want to make it as easy as possible for your techs to get a part out when they need it. So if you have not heard of TechDirect, you can find out more information at www.techdirect.com. Benefits include: Making it easy, allowing you to skip steps to provide service faster to your customers It is customizable, you can put the widgets you want to fit your workflow
  7. Helps with your growth strategy: Increased customer satisfaction will result in several growth opportunities where Dell hardware and services can be positioned. Experts without additional investment: Around the country or around the globe, we can help you deploy networking with our experts Selling networking deployment, helps you make great margins and retire quotas.
  8. Partners may choose a different approach depending on project, capabilities and location
  9. Services resale, can resell even if not in Services Partner Program. Evolve Services resale further. ProSupport only – key initial, but need to expand further as time goes on. What other SKU able services can we add. Professional services, they might need. Margin halo and discounts. Did we ever solve deeper discounts for partners. Managed Services Program – does it fit into the Services Partner Program? Does it detract to include together?
  10. Support delivery partner, CASP, partner on partner paper Deployment   Field Services Partner on Dell paper, DSPs, Geo Partners, DASPs Deliver a complimentary set of partner services for consumption and resale; develop a partner driven services ecosystem to be leveraged by Dell, our channel and our customers.