The document outlines the services provided by Tipping Point, an organization that unearths and champions UK artists. Tipping Point has over 7,000 subscribers to its fortnightly mailout and has facilitated releases for artists like Eliza and the Bear. It also organizes conferences and events like Evolution Emerging to help artists build awareness and fanbases. Tipping Point provides strategic support to artists through release strategies, tour support, and helping them build sustainable teams.

1. The Tipping Point
Evolution Emerging
Conferences
Mapped Out
Youth Music
Sound Connections
Suite of Services

2. •tipping-point.co.uk
•Unearths and champions UK based artists
•Tippers Network - 125 Tippers
•Fortnightly Mailout
•>7k Subscribers
•Compilations

3. •Facilitating releases
•Building sustainable teams
•Live strategies
•Digital strategies
•Developing fan-bases & Industry awareness

4. •Previous Releases
•Eliza and the Bear
•Azekel
•Fé

5. •Current Releases/Development
•Blessa
•The Lake Poets
•Azekel (single 2)

6. •Key Lessons
•Artists (and managers) need this support
•It has been effective – when the strategy is
right, the rest follows
•Budgetary restraints
•Ensuring a financial kickback in the future
(up for discussion)

7. •The North East’s biggest (and best) event
for emerging music
•Saturday 24th May / 40 Artists / 9 Venues
•Introducing a ticket fee
•Grows year on year
•Large impact on Outputs

8. •Strong presence at national events to showcase
artist and business development expertise
•The Great Escape
•In Conversation / Tipping Point showcase / CD
•Liverpool Sound City
•2 x panel events / Tipping Point showcase
•Others
•Roundhouse Rising – Artist Development
Masterclass Day & Tipping Point Showcase

9. •Touring network
•Promoter development
•Masterclass events
•Relationship with agents
•Relationship with regional
partners

10. •PLAY Courses
•BEATS / VOX / PLAY
•Outputs impact
•PLAY Toolkits
•Developed forYouth Music
•FFWD
•New application for regional musical skills delivery,
artist development and progression
•Take Note
•New application for national music industry (and
creative) Masterclass Days with 6 regional partners

11. •Delivery partner for County DurhamYouth
Music project
•Week-long courses
•Band Masterclass events
•CPD for youth workers and music
practitioners
•Youth band night development
•Partnership issues

12. •Recognising the strength of Artist Development
delivery and Generator’s expertise by ‘selling’
interventions across the UK
•Generating new revenue for the agency
•Artist Development Masterclass Interventions
•Generator NI
•Youth Music application
•Other opportunities

13. •Advice and Guidance in the North East
•High demand
•Bigger Beat
•Expert advice (e.g. release strategies)
•Advice and Guidance Across the UK
•High influx of emails and calls
•Referals
•Masterclass demand

14. •While the AD team is increasingly working
outside of regional constraints, we contribute
significantly to achieving outputs
•All projects are relevant to the Music Futures
programme, whether 20%(Tipping Point) or
100% (PLAY)
•The AD team also help plan, manage and
deliver a number of joint AD/BS programmes