social pharmacy d-pharm 1st year by Pragati K. Mahajan
Ideas and Research
1. Assignment: Short Film Project
What you have to do
Task Assessment Evidence
TASK 3: Ideas & Preliminary Skills Assessment (Deadline
Individual w/c 4.1.16)
a) Using the techniques learned in lessons about narrative – i.e Linear,
Non-Linear, Multi-stranded, Parallel etc develop an idea for a 1 minute
short film plot and characters – you need to document this process with
minutes of meetings and show the process of ideas generation that you
have gone through with a personal diary or log.
1. Treatment
2. Storyboard
3. Recce
4. Script
5. Casting
6. Diary/Log
7. Influences (Research into your story)
b) Primary research into your audience and their preferences or
understanding of the genre or style of film that you are producing.
Questionnaires, Vox pops or interviews with your target audience that have
been analysed to show your understanding of them.
c) Research the elements that would be needed for a production –
this is both background research to inform your story and research into the
elements that you will need to produce it such as a budget, types of
location, types of costume and mise-en-scene.
A comprehensive amount of research which is fully referenced, with
summaries and notes to show that you have understood it.
Key Termsthat you should be using in your work:
Written sources: eg books, journals, websites, magazines, newspapers, handouts
Reading: with concentration; skim-reading: scanning; usingindex; using word search; using phrase search
Extract information: eg write notes, summarise, highlight text, annotate document,underlinepassages, copy and paste extracts
Originate ideas: groupand individual brainstorming; analysisof each idea; selection; justification
Develop an idea: eg mood boards, thumbnails, mock-ups, surveys
Constraints: time; costs; personnel; resources; legal andethical considerations, eg privacy, libel law, defamation, race discrimination law, dataprotection, freedom of information; codesof practice;
copyright (requirement, owner, clearance, cost)
Research an idea: audience research, eg age, gender, socio-economic grouping, lifestyle, location; audiencefigures, eg RAJAR, BARB, ABC, CAA, ELSPA,ChartTrack, MCV; primary content
research, eg interviews, questionnaires, own observations; secondary content research, eg newspapers, magazines, books, audio, audio-visual,electronic,internet,archives, libraries; research into competitors;
research into market
Devising: findingideas; developingideas; narrativestructures; character; scripts; treatments; storyboards
2. Resources: talent; properties; costume; locations; video recordingand playbackequipment;audio recording and playbackequipment; lig hting equipment; sound and visual effects
Planning: treatments; shootingscripts; records of pre-productionmeetings; shooting schedules; call sheets; production roles; floor or locationplans; prop lists; daily report sheets; production schedules
Health and safety: riskassessments (studio, locations)
3. Assignment: Short Film Project
What you have to do
Task Assessment Evidence
TASK 4: The Pitch (29.1.16)
a) Create a report to be presented to a producer or producers detailing all
of the information that you have discovered through your research. Most
importantly, this report must SELL the idea of your film – so it must include why
the film should be made and how it will appeal as a product to a target market
A detailed written report in the form of a script or prose for the group
to read out as part of a presentation.
b) Create a presentation to go with your report which is to be used as a
prompt rather than containing all of the information. This is then pitched to a
producer using all of the skills associated with presenting that you have learned
through your lessons
A PowerPoint presentation to go with your report
c) Report review – each member of the group needs to take a copy of the
report and PowerPoint and adjust them based upon the feedback from peers
and staff following their presentation – this process must be documented in your
log or diary and will be your own final version to hand in.
A finalised copy of your report and PowerPoint presentation.
Key Terms that you should be using in your w ork:
Create report: content; structure; linguistic register; summary; index; presentation; visuals, eg illustrations, graphics, charts, graphs
Contexts: eg for client, for employer, market assessment, market analysis, product analysis, self -evaluation
Revision: proof-reading (spelling, punctuation, grammar, clarity of expression, structureof content); electronicchecks (spelling, punctuation, grammar, thesaurus)
Proposal: content outline; target audience; resources; personnelrequirements, eg cast and crew, team, specialists; budget; project schedule
Pitch: style; format, eg Pow erPoint, video presentation, multiple presentation; technology, eg video screen, projector, audio playback; product information (content outline, target audience,
resources, cast and crew requirements, budget, project schedule, market fit); preparation of materials; rehearsalof pitch; delivery of pitch