1. THE PATH TO PURCHASE
InMarket Case Study
Procter & Gamble and inMarket
Partner to Drive Purchase Intent
Goal
Lift purchase intent and raise brand awareness.
Summary
Together, inMarket and P&G launched an in-store mobile program
through CheckPoints that featured 14 major brands, including Crest,
Scope, Gillette and Old Spice. Of particular interest to P&G was the
via traditional media channels.
Execution
Utilizing CheckPoints, the campaign was deployed in grocery stores across the U.S. to reach more
than 20MM mobile-enabled shoppers.
and social media.
Upon visiting a store, shoppers were alerted to P&G products via CheckPoints -- which functions
as a “virtual end cap,” cutting through product clutter and delivering the message directly into
the hands of the consumer.
With the product in the hands of the consumer, inMarket then delivered a customized message
alerting each shopper to other participating P&G products.
Results
inMarket’s in-store engagement program lifted purchase intent by double digits for all 14
products involved.
Thousands of shoppers actively sought out P&G products and scanned them at the shelf.
Overall, P&G products were scanned more than 300,000 times in less than three months.
reach consumers on a large scale.” – Joy Mead, Associate Marketing Director, Procter & Gamble
For more information please contact your inMarket representative | inMarket.com | 310.392.0500 x117 | sales@inMarket.com