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How can Dubizzle tap into a retail market that is invisible to many

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A portal that allow users to create a different market segment catering the buyers market where they can post their demands according to their requirements. Sellers will have the incentive to generate the demands according to buyer's perspective.

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How can Dubizzle tap into a retail market that is invisible to many

  1. 1. 26 Aug 2014 Ephlux Insights
  2. 2. Seller’s Perspective Visits an Ecommerce website User publishes the ad Buyer contacts the seller Deal is done 2
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  4. 4. Objectives  To increase the ROI  To market through Mobile  To provide a unique value-proposition 5
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  6. 6. Post a demand Buyer’s Market When sellers meet buyers, the likelihood of the deal being closed becomes 65% Eliminate the gap. Two way communication and processing Buyer's perspective market The demand will allow seller's to seek potential buyers Increases number of visits as per new market segment 7
  7. 7. Location based searching will enable the Buyer to search according to his location  GPS location search mechanism  This feature should also be added in Dubizzle’s mobile application 8
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  10. 10. • Mobile marketing through Mobile Networks with on the go connectivity • 19% of the people click on the ad • 17% actually make the purchase • It will help expand the audience • It will create more awareness 11
  11. 11. Plan 1; Buyer’s Perspective Plan 2; Location based searching Plan 3; Affiliation with mobile networks. One Big Solution 12
  12. 12. GET IN TOUCH Noman Chandna Idea Engineer Noman.Chandna@ephlux.com Babar Khan Chief Marketing Officer Babar.Khan@ephlux.com www.ephluxinsights.com 13

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