Comparing native device applications to web-based mobile apps, benefits and when to use each

1. Native Device vs. Mobile
Web Applications

2. Outline
• What is a native app?
• Benefits of native apps
• Use cases
• What is a mobile Web app?
• Benefits of using the Web
• Use cases
• Resources

3. Native Applications

4. What is a native app?
• Lives on the device
• Downloaded to the device
• Build specifically for that device
• Programming language (Objective C/Java)

5. Benefits of a native app

6. Benefits of a native app
Built-in Marketing

7. Benefits of a native app
Accessing the device

8. Coolness factor

9. When to build natively
• Accessing device features
• Gaming

10. Mobile Web Applications

11. What is a mobile Web app?
• Lives on the Web
• Accessible from a browser
• Written in a Web language (HTML/CSS/JS)

12. Benefits of a Web app
Cost Savings

13. Benefits of a Web app
Rapid deployment &
update control

14. Benefits of a Web app
Accessibility

16. Browser Capabilities
• IP & GPS-based Geolocation
• video, audio, animations
• local storage
• swipe detection (js)
• http://vimeo.com/6353874

17. When to build on the Web
• Targeting multiple devices
• Consuming information
• Mobilizing a Web site
• Limited access to the device
• E-mail, phone, map, etc.

18. Resources
• jqtouch (http://jqtouch.com)
• Mobile detection best practices (http://
webservices.usc.edu/blog)
• Mobile design tips (http://www.noupe.com/
how-tos/mobile-web-design-tips-and-best-
practices.html)
• Mobile design gallery (http://
www.mobileawesomeness.com/)

19. Questions/Comments?