Native Device vs. Mobile Web Applications
Outline • What is a native app? • Benefits of native apps • Use cases • What is a mobile Web app? • Benefits of us...
Native Applications
What is a native app? • Lives on the device • Downloaded to the device • Build specifically for that device • Programming l...
Benefits of a native app
Benefits of a native app Built-in Marketing
Benefits of a native app Accessing the device
Coolness factor
When to build natively • Accessing device features • Gaming
Mobile Web Applications
What is a mobile Web app? • Lives on the Web • Accessible from a browser • Written in a Web language (HTML/CSS...
Benefits of a Web app Cost Savings
Benefits of a Web app Rapid deployment & update control
Benefits of a Web app Accessibility
Browser Capabilities • IP & GPS-based Geolocation • video, audio, animations • local storage • swipe detection (js...
When to build on the Web • Targeting multiple devices • Consuming information • Mobilizing a Web site • Li...
Resources • jqtouch (http://jqtouch.com) • Mobile detection best practices (http:// webservices.usc.edu/blog) • Mobile d...
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Native Device vs. Mobile Web Applications
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Native Device vs. Mobile Web Applications

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Comparing native device applications to web-based mobile apps, benefits and when to use each

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    • Native Device vs. Mobile Web Applications

    1. 1. Native Device vs. Mobile Web Applications
    2. 2. Outline • What is a native app? • Benefits of native apps • Use cases • What is a mobile Web app? • Benefits of using the Web • Use cases • Resources
    3. 3. Native Applications
    4. 4. What is a native app? • Lives on the device • Downloaded to the device • Build specifically for that device • Programming language (Objective C/Java)
    5. 5. Benefits of a native app
    6. 6. Benefits of a native app Built-in Marketing
    7. 7. Benefits of a native app Accessing the device
    8. 8. Coolness factor
    9. 9. When to build natively • Accessing device features • Gaming
    10. 10. Mobile Web Applications
    11. 11. What is a mobile Web app? • Lives on the Web • Accessible from a browser • Written in a Web language (HTML/CSS/JS)
    12. 12. Benefits of a Web app Cost Savings
    13. 13. Benefits of a Web app Rapid deployment & update control
    14. 14. Benefits of a Web app Accessibility
    15. 15. Browser Capabilities • IP & GPS-based Geolocation • video, audio, animations • local storage • swipe detection (js) • http://vimeo.com/6353874
    16. 16. When to build on the Web • Targeting multiple devices • Consuming information • Mobilizing a Web site • Limited access to the device • E-mail, phone, map, etc.
    17. 17. Resources • jqtouch (http://jqtouch.com) • Mobile detection best practices (http:// webservices.usc.edu/blog) • Mobile design tips (http://www.noupe.com/ how-tos/mobile-web-design-tips-and-best- practices.html) • Mobile design gallery (http:// www.mobileawesomeness.com/)
    18. 18. Questions/Comments?

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