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Head to head: mobile app vs. mobile web, Glossy Forum, October 20th

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Mia Otte's presentation from the Glossy Forum on October 20th in NYC.

Published in: Marketing
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Head to head: mobile app vs. mobile web, Glossy Forum, October 20th

  1. 1. MOBILE APP MOBILE WEB Mia Otte Director of Product, Moda Operandi mia.otte@modaoperandi.com
  2. 2. THE WEB ISN’T DEAD 1 The real question is whether to build an app. Consider the risks and long term investment.
  3. 3. WHAT’S YOUR VALUE PROPOSITION? What problem are you solving and who are you solving it for? 2
  4. 4. HOW WILL YOU MEASURE SUCCESS? Your value prop should directly inform your KPIs. Conversion isn’t the only metric. 3
  5. 5. 3 QUESTIONS: Can you technically and financially support an app? What problem are you solving and for whom? How will you measure success? mia.otte@modaoperandi.com

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