There’s a digital design methodology gaining steam that you've likely never heard of, but that could make a big difference in your game design being delightful, intuitive, and effortlessly usable for your customers and players. It’s called object-oriented user experience (OOUX). OOUX is a design power tool that helps us define usable, consistent products that naturally align with end users’ mental models. Similar to its namesake, object-oriented programming, it asks us to define the objects in the real-world problem domain and design the information and relationships in each object before designing how the user might manipulate them. It's a powerful tool and it pays dividends fast. In this session, you’ll get a high-level overview of what OOUX is and why it’s a game-changer, a basic toolkit for trying it on your next game design project, and a real-world example of how a classic NES game might’ve broken down into an OOUX model.