Copywriting and Web Ministry

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This presentation provides you with tips on how to and how not to copywrite effectively for your parish website.

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Copywriting and Web Ministry

  1. 1. CARIBBEAN SCHOOL FOR CATHOLIC COMMUNICATIONS NEW MEDIA WORKSHOP 2012 Page 1
  2. 2. What is copywriting?Copywriting is in the first instance the creative process of conceptualisingadvertisements and marketing devices such as events and other platforms promoting brands or services. http://www.copywriters.co.za/what-is-copywriting.html Page 2
  3. 3. St. Anthony’s R.C. Parish, ErinIn order to illustrate the “do nots” ofcopywriting, this presentation opted touse the parish website of St. Anthony’sin Erin. Their website demonstrateswhat can go wrong when copywriting isnot effectively done. Page 3
  4. 4. Background draws attention to one area onpage; colours (text & background) are too similar Font is hard on the eyes: too small and wrong style Page 4
  5. 5. Colour Scheme is too bright andclashes with the background image Page 5
  6. 6. FACEBOOK Pluginnot attractive and captivating Page 6
  7. 7. Homepage is too wordy and the layout is busy Page 7
  8. 8. There is a need for better graphics and graphic transitions Page 8
  9. 9. Needs interaction; better placement of social media links Page 9
  10. 10. White space should be better managed Page 10
  11. 11. Other Problems• Social Media Links need to be located at a different point on the website;• The language used does not capture the audience and headlines are not catchy;• Information under tabs need to reflect topic . Page 11
  12. 12. Page 12
  13. 13. St. Peter’s R.C. Parish, Pointe-A-Pierre To illustrate how to effectively copywrite on your website, thispresentation used St. Peter’s parish toshow how copywriting is important in the presentation of your website. Page 13
  14. 14. Page title - first thing that any visitor will see , so it should be innovativeMake your text links look the same Page 14
  15. 15. Head tags – must relate to specific subjects within your site Page 15
  16. 16. Use bulleting, numbering, emboldened text to break up large chunks of information Page 16
  17. 17. Use plenty of subheads to lead your visitor through the key points Page 17
  18. 18. FACEBOOK Plugin isAttractive, neat and captivating Page 18
  19. 19. Now that you know how toeffectively copywrite, visit CSCC’s fan page on FACEBOOK(https://www.facebook.com/cscctt) and leave a comment.  Page 19

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