Presentation for 2013 ALCOP Conference. Dr. Curtis R. Rogers Communications Director, SC State Library Offering free webinars is a great way to promote your library’s programs and services! Attendees will learn the ins and outs of putting on a webinar from the brainstorming session, to logistics of working with presenters and panelists, and the challenges of promoting free webinars to various groups. Using GoToWebinar will be highlighted.

1. WEBINARS
101
From Creating to Promoting
Dr. Curtis R. Rogers, Communications Director

2. • Welcome!
• What is your webinar
experience?
– Attended
– Created/organized
– Hosted/moderated
– What program used?
INTRODUCTION
AND QUESTIONS

3. • Who will conduct training
sessions?
• Who will host and
moderate?
• What topics are your
patrons interested in?
• Will you record your
sessions?
• Who will be in charge/take
the lead role?
• How will you evaluate?
• How will you promote?
• Will you provide
handouts/resources?
BRAINSTORMING

4. • Information services department
• Hesitant to conduct webinar
• Developed South Carolina
Government: Bit by Bit series
• Creates annotated bibliography with
links for each session
• LOVES doing webinars!
MEET ELAINE

5. • Who on your staff is
willing and able?
• What skills are needed?
• How are webinars
different from face to face
training sessions/adult
programming?

6. • Provide update on attendees
• Create an introduction
presentation to introduce
speaker(s)
• “be there” for presenter when:
– Technology bumps
– Questions arise
– Gets off track
– Pose questions no one is
asking
– Provide general assistance
and support
• Send out online evaluation and
handouts (follow-up) – remember
to use BCC:!
WEBINAR
HOSTING AND
MODERATION

7. SOUTH CAROLINA BIT
BY BIT: LEGISLATIVE
RESOURCES, PART 2

8. SOUTH CAROLINA STATE LIBRARY
SENATE & BULL STREETS, COLUMBIA

9. WELCOME!
TO TODAY’S SESSION
• Presenter
– Elaine Sandberg, Information
Services Librarian
• Host/Moderator
– Dr. Curtis R. Rogers,
Communications Director

10. SESSION
INFORMATION
• Recording will be posted to the State
Library’s YouTube channel
(http://www.youtube.com/scstatelibrary)
• Q&A
• Handouts and brief survey will be emailed to
registrants
• Find more training opportunities at
www.statelibrary.sc.gov

14. PROMOTING WEBINARS
• Ongoing
• Use social media outlets
• Use online event calendar
• Use email
• Resend registration link
• Use catchy phrases
– There’s still time to register…
– Plenty of FREE parking!
• After initial press release, send out reminders
the week before up to a day before

16. • $900/year
• Pro/corporate account
• GoToWebinar/GoToMeeting
• Webinar: up to 100 attendees
• Questions 
• Recording 
• No chat 
• Post webinars to YouTube!
• Cross-promote on Facebook
page
GOTOMEETING

25. QUESTIONS?
THANK YOU!
Dr. Curtis R. Rogers, Communications Director
803-734-8928
crogers@statelibrary.sc.gov