1. Agenda – 07/07/09 (8pm)
• Core (Champions) and Support (Technical) Team
• Stickiness - some ideas
• Demonstration on work done so far - Learning Journey
• Decision - Foundation/Champions/Design/Newsletter
• Existing Sample Sites - SW CDC (MP)
• Questions and Answers
• Others - CSD (Food from the Heart) / S-League
(SAFSA) / NS (F Div)
2. Agenda – 23/06/09 (8pm)
• Introduction of members
• Networking and Contact details
• Team work – Roles and Responsibilities
• Demonstration on work done so far
• Existing Sample Sites
• Stickiness
• Questions and Answers
3. Team work – Roles and Responsibilities
• Kay Leong
- Registration of Internet Tools
- Record Tool’s procedures for future FAQ
- Start uploading photographs
- Continue to discover new technology
• Needed
- Individual Champions for Core/Internet Modules
- Branding Strategies
- KPIs
4. POH Kay Leong
• 1976 to 1982 - PSLE
• 1982 to 1986 - GCE ‘O’ Level
• 1986 to 1989 - University of San Francisco
• 1989 to 1992 - NS Police - DSP (NS)
• 1992 to now - PTCL - CIO (www.ptclogistics.com.sg)
• CCC and Rotary Induction (April 2009)
– CCC - SAC CCK Secondary School
– Rotary Marina City - Community Service Director
5. New Media Vision
• To E-connect the Grassroots and residents of Choa
Chu Kang Constituency.
6. Goals and Objectives
• To provide a platform for CCK residents, grassroots organizations,
community leaders and various government bodies to come together - to
know one another through postings of details regarding Committee
Members, calendar of events, etc.
• To promote awareness of CCK history, major attractions and other
interesting facets of our constituency.
• To report on and publicize activities organised by various CCK Grassroots
Organizations.
• To motivate and encourage residents to take a more active interest in the
constituency and in the many activities being organized and thus promoting
social cohesion and racial harmony.
7. Benefits of New Media Initiatives
• FREE; 24 hours a day; 7 days a week; 365 days a year
• Borderless, Instantaneous, Many-to-Many
• Updated details of news/events/photos
• Background Information for new Grassroots and residents
• Central storage of community information
• Many FREE social networking online tools to assist
achieving the Vision and objectives!!!
• Anyone can contribute their photographs/videos/ideas
8. Possible Contents
• History - Geography/Landmarks/Public Amenities/Schools
• Management Committees
• Google Maps
• Notices/Surveys/Forums/Feedbacks
• Photos/Videos
• Events
• Useful links - Welfare/Interest Groups
• LTA/NEA/NPC news
• Residents/Volunteers Opt-In
• Constituency Organization Chart
• Donations/Welfare/Yellow Ribbon/Jobs news
9. Expectations
• It is a process NOT a one-time effort
• It is an added communication/networking
tool NOT a replacement
• It takes time to market NOT a instant “hit”
10. Challenges
• Webmaster not Full-Time
• No regular and frequent updates
• Not enough publicity
• Not good and attractive designs
• No IT infrastructure and support
• Many grassroots and residents may not be IT savvy
• Dead links
11. Support
• From the top (MP, CCC, CCMC)
• From the Constituency Office
• At grassroots levels (PA, GROs, etc)
• At community (Schools, NEA, NPC, etc)
• At residents levels (Seniors, Students, etc)
12. Strategies and Branding
• Banners
• Notice Boards
• Newsletters
• Pamphlets by Students
• Discount coupons for Emails/HPs
• Lucky Draws/Competitions
• Emails/SMS/Words of Mouth
• Entice the target audience to join the group by using videos
• Free Training/Workshops (S-Connect funds)
• Tie up with S-League/MOM links
16. Stickiness
• Flash Introduction and Background Music
• MP Webcast/Twitter/Live Chat
• Display events on CC/RC LCD/Monitor
• Registration of Events/Courses online for CCs, RCs, etc
• Latest Photographs/Videos – Order online?
• Latest News and “live” video via Twitter/Facebook/Blogs
• MP personal Holiday and Birthday Greetings (Facebook)
• Anyone of potential 40,000+ residents can share and
comments on photographs/videos and participate in forums
17. Sample Sites
• Websites
– http://moulmein.org.sg
– http://www.joochatters.com
– http://www.danzbuddies.com
– http://www.geocities.com/ld_goldenboots/
– http://www.yipee.sg/searchstep.asp
• Blogs
– http://owencommunity.blogspot.com
• Flickr
– http://www.flickr.com/photos/pmosingapore
• Facebook
– New Media Champions
– BISHAN – TOA PAYOH NORTH CONSTITUENCY” a.k.a “Friends of Bishan – Toa Payoh
North”
– Zhenghua.myhome
– Friends of Yew Tee
18. Action Items
• Setup New Media Core Team
• Break down in Phases:
– Phase 1 Register CCK on various online tools
– Phase 2 Collate/Centralize Photographs/Events
– Phase 3 Plan/Design Website/Blog/Facebook
– Phase 4 Training/Marketing/Support
– Phase 5 Launching
• KPIs to measure progress
19. Questions
“The Bigger the WHY, the Easier the HOW” !!!
20. Future Plans
• Improvements to all linked pages
• Add more photographs
• Add more links to websites of places of interest
• Possibility of adding video clips
• Train more grassroots leaders to be conversant with
surfing the internet with funding from S-Connect Fund
• Start various Facebook communities
• Get PA’s Staff involved to update courses available
21. Choa Chu Kang New Media Initiatives
• To E-connect the residents of Choa Chu Kang
Constituency.
100
East
50
West
0 North
3rd
1st
22. New Media Champion Team
• Form Core Team
• Get interested GRLs, Residents onboard
