Crowdfunding Growth: An Enterprise Case Study Andreas Pages, Swisscom Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/

1. Crowdfunding growth
an enterprise case study
Andreas Pages
Swisscom (Schweiz) AG
Andreas.pages@swisscom.com

2. 60
universities
80,000
associations
7,700
patents per year
13,000
foundations
40,000
companies founded per year
A country full of ideas, initiatives, expertise...

3. “We can’t do all the innovation
within our four walls.”

4. Projects, SME, Start Ups,
Creatives, Incubators
Supporters
Reward, Lending, Equity,
Donation
Under own name,
SaaS, B2B2C Business
+
Gatekeeper
Alternative Finance,
Marketing
Alternative Investment,
Supporting Community
Crowdfunding with Swisscom
Enabler Swisscom,
Digitalisation,
Industrialisation
+
WHYHOW
Trust and reach,
Additional services
+ Cost efficient+

5. “We would like to become more
digital, gain experience, explore
new ways of customer interaction.”

6. GO FAST
ONLY ONE
DIRECTION
Source: piqs.de

7. “It is a learning experience for us.”

8. Source: piqs.de
FAIL
EVOLVE
DO MORE
2014 2019
FAIL

9. Source: piqs.de
PRODUCT
MANAGEMENT CUSTOMER FOCUS
BUSINESS CASE
REGULATIONS