This document provides an overview of Franchise MediaGroup and their franchise recruitment services. Some key points: - Franchise MediaGroup generates over 33,800 franchise inquiries per year through their website and marketing channels. - They offer a wide range of services to help franchisors with recruitment strategy, content marketing creation, and lead nurturing. - Their media channels include their website which reaches over 71,000 potential franchisees monthly, email marketing, social media, and Franchising magazine. - Testimonials from franchisors highlight how Franchise MediaGroup's services have helped them achieve strong ROI and quality leads.

1. FRANCHISE MEDIAGROUP
Services Overview
Your essential franchise growth partner
Official online directory

2. FRANCHISING INAUSTRALIA
AUSTRALIA’S FRANCHISING
SECTOR IS WORTH
$144 BN
EXPECTED TO
GROW TO
$192 BN
BY 2019/20*
Franchise Businessgenerates more than 33,800 enquires per year +
50% OF WHICH SAY THEY ARE ACTIVELY LOOKING TO PURCHASE
FRANCHISORS’ PROFITS
ARE EXPECTED TO GROW BY
10.5% IN 2015
FRANCHISEES’ PROFITS
ARE EXPECTED TO GROW BY
10% IN 2015
REPRESENTS
9.2%OF
AUSTRALIA’S GDP
IN 2014
1,160FRANCHISE
FORMATS
Franchising sector employs
4% OF AUSTRALIA’S TOTAL EMPLOYMENT ^
Source
+ Average website inquires of 25/06/2015 - 31/06/2015 (76 per day) + 5 eshots 23.5 leads per send (17 per day)
* Franchising in Australia 2014 - Griffith University
^ ABS - Labour Force Commentary Nov 2014
PEOPLE*

3. WHOWEARE
Cirrus Media’s Franchise division is Australia’s leading franchise recruitment media
and marketing company. FranchiseBusiness.com.au and Franchising magazine
have more than 38 years of combined experience; educating, informing and
recruting prospective franchisees. Generating over 33,800 franchise enquires each
year, our network’s reach, influence and power is second to none.
With our fully integrated Content Marketing
capabilities we talk to the engaged active, potential
franchise buyer through highly intelligent informative
and valid editorial and advertorial articles.
WHO IS CIRRUS MEDIA
Cirrus Media is Australia’s largest B2B
Media and marketing company, its
footprint expanse across Franchising,
Wealth Management, Healthcare,
Building & Architecture, and Resources.
Find out more about us at
www.cirrusmedia.com.au
MEDIA
CHANNELS
WEBSITE
71,000+ potential
franchisees
monthly
33,800+ franchise
enquiries a year
EMAIL
18,500
subscribers
Newsletter
e-Shot
Bulletin
MAGAZINE
Established 1987
Circulation 6,764
CAB Audit Mar 2015
Available on
newsstand
SOCIAL
Twitter
Facebook
LinkedIn
SERVICES:
Recruitment Strategy
Content Marketing Creation
Lead Nurturing
“
“
Reaching more
than 71,000
potential
franchisees
monthly^
We are the
loudest voice
in the franchise
recruitment &
advice industry
^based on average monthly unique website users (April to May 2015)
Official online directory

4. OUR SERVICES &APPROACH
We offer a wide array of innovative services, ranging from traditional media activity right
through to strategic franchise recruitment through multi-channel content marketing.
“Reaching more
than 71,000
potential
franchisees
monthly^
STRATEGY MEASUREEDUCATE
& INSPIRE
ACTIVATE
& AMPLIFY
Strategy:
Our content marketing,
media, and franchise industry
specialists will work with you
to understand your business
objectives and build a
personalised strategy to help
you realise them.
Educate & Inspire:
We understand the prospective
franchisee buying cycle and
will create engaging content
that will educate and inspire
our audience to achieve your
recruitment objectives.
Amplify & Activate:
With Australia’s biggest
franchise specific media reach
your brand and message can
be heard by tens of thousands
potential franchisees actively
looking or considering buying
a franchise. We can also help
assist your prospects through
the purchasing funnel - through
our lead nurturing program,
delivering you qualified and
ready to purchase prospects.
Measure:
With our instant lead alerts and
client reporting dashboard; you
can track the performance of
your campaign easily anytime
day or night.
^ Google Analytics August 2014 - July 2015

5. OURAUDIENCE
70%HAVE MANAGEMENT
EXPERIENCE
55%
BETWEEN 35–55 YEARS OLD
55%OWN OR HAVE OWNED
A BUSINESS
LOOKING TO SPEND...
40%HOUSEHOLD INCOME
OVER $100K
55%LOOKING TO
PURCHASE IN THE NEXT
3-5 MONTHS
 Less than $20k - 18%
 $20k - $50k - 20%
 $50k - $100k - 20%
 $100k - $250k - 22%
 $250k - $500k - 16%
 $500k+ - 4%
As at 16th July 2015
18%
20%
20%
22%
16%
4%

6. TESTIMONIALS & CONTACT
“The team at Cirrus Media have been great at helping us promote our brand and achieve outstanding ROI
on our franchise recruitment budget. They are proactive and always looking at ways to improve the results
of campaigns.“
FRED POSE
FRANCHISE DEVELOPMENT MANAGER
GELATISSIMO
“We use FranchiseBusiness.com.au, because we get the quality leads we are looking for.”
MARK CRAPPER
FRANCHISE DEVELOPMENT MANAGER AUSTRALIA & NEW ZEALAND
DOMINO’S PIZZA ENTERPRISES LTD
“Franchising Magazine is a critical part of our marketing strategy, getting us in front of potential franchisees
as well as industry professionals who are searching for new franchise opportunities. With over 28 years of
experience behind them, Franchising Magazine continues to educate, promote and support the industry in
both print and digital channels. Partnering with Franchise Business gives us a voice to our core audience
and I love the team’s energy, focus and passion for everything franchising.”
MICHAEL MARR
MARKETING MANAGER; SALES AND LEASING
RETAIL FOOD GROUP (AUSTRALIA)
“FranchiseBusiness.com.au has been a valuable lead source and business growth partner.
Their professional advice, media placement and creative design has been a key part of the InXpress
franchise development across key markets.”
MEREDITH HAM
MARKETING MANAGER
INXPRESS
CONTACT
SALES:
DAVID STRONG
Sales & Marketing Manager
david.strong@cirrusmedia.com.au
T: +61 2 8484 0905
M: +61 0411 366 656
JESSE HOPWOOD
Business Development Manager
T: +61 2 8007 3113
jesse.hopwood@cirrusmedia.com.au
EDITORIAL:
SARAH STOWE
Editor
sarah.stowe@cirrusmedia.com.au
T: +61 2 8484 0900
CLIENT SUPPORT:
JOANNE GARCIA
Client Success & Campaign Manager
joanne.garcia@cirrusmedia.com.au
T: +61 2 8484 0731

7. CONTENT MARKETING
Offerings
Official online directory

8. “What’s it like to own one of your franchises?”
• An in-depth and real-world look at your franchise system from the
perspective of a franchisee
• Researched and written by our in-house copywriters
• Used as part of your online profile to give life to your real story
and offering
www.fergusonplarre.com.au
Going into Business For Yourself, Not By Yourself
The Franchisee Balance
CONTENT MARKETING:
CASE STUDY
RATES (excluding GST)
2 pages $4,000
4 pages $8,000
8 pages $12,800
FOLDFOLD
“With an estimated
70,000 franchise
outlets...Australia
has become
the most franchised
nation per capita”
Ferguson Plarre is a franchisor that provides a
comprehensive platform. They make all their cakes and
savoury goods fresh daily, delivering to stores seven days
a week.
This leaves store owners in charge of ordering stock,
getting to know customers, and selling products with a
genuine smile and exceptional coffee.
They don’t demand royalties from franchisees. Instead,
their revenue comes from franchisee stock orders, so they
only make a sale when you do.
Ferguson Plarre will also support you through the entire
franchise journey5
, from your first enquiry through to
helping you to sell your business at a fair price when the
time is right.
When you become a franchisee with Ferguson Plarre, you
are allocated a dedicated business coach. They act as your
main point of contact and offer personalised support for
recruitment, local marketing, sales budgeting, performance
management and problem solving.
The extensive training plan will get you up to speed with
their business procedures from ordering cakes to food
safety and running the sales system.
Your business coach will work with you to help ensure that
your customer service team has the tools to excel in every
aspect of the in-store customer experience as well.
As a franchisee, you’ll be given the opportunity to provide
input with the advantage of having a franchisor with a
proven track record there to support you.
The Ferguson Plarre model
If you’re looking to buy an existing store, assess its trading
history to track the finances. Generally speaking, the greater the
transparency, the more chance you’ll have of being confident in
the business3
.
Prospective franchisees must also assess their own willingness
to roll up their sleeves. Studies show a positive correlation
between owner involvement and profitability4
, with businesses
performing consistently better when the store owner has a
visible presence and ongoing relationship with the customers.
What a stable, comprehensive framework affords franchisees
is the time and freedom to focus on optimising the customer
experience. This is important given the link between in-store
involvement of owners and the performance of their franchise.
Especially for first-time franchisees, the opportunity to work
within a supportive framework is a great comfort. To know that
you have a steady hand guiding you from the initial setup phase
through the duration of your ownership is a crucial confidence
builder.
Although people often pay a premium to join a franchise
network, the costs are offset by the benefits of franchisor
support – particularly in terms of pre-launch orientation and
training – as well as the market foothold that comes with joining
an established brand.
So how can you make an informed decision?
With an estimated 70,000 franchise outlets operating in 20101
,
Australia has become the most franchised nation in the world
per capita.
This points to a couple of things – firstly, the undeniable
success of franchising models in this country, but also the
need to carefully choose a business that suits you and your
values, considering the wealth of options.
The last thing that a new franchisee wants to feel is a sense of
helplessness or detachment stemming from a lack of support.
A large part of the appeal for becoming a franchisee is the
confidence and security that comes from joining an established
framework.
Research has shown that support levels vary significantly
depending on the organisation2
, according to Griffith University
PhD candidate, Ashlea Kellner.
“Some franchisors don’t offer support with managing a
franchisee’s staff because if the franchisor provides the
franchisee with the wrong advice, the franchisor is liable,”
Kellner says.
“It’s something franchisees don’t think will be a problem, and
if they don’t have experience managing people, which many
don’t, they underestimate how hard it is.”
Franchisee concerns
Becoming a successful business owner is a goal for many
Australians, but getting started can be daunting.
In terms of franchising, it’s important to find a profitable
business model and a brand you’re proud to represent. Just
as significant, however, is finding a supportive system that
offers the right balance between autonomy and franchisor
involvement.
By opting for a franchise over an independent business, store
owners are always beholden to procedures laid out by the
company to some degree. But this is by no means a bad thing.
Introduction
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9. CONTENT MARKETING:
INDUSTRYGUIDE
Take a leadership position within your franchising sector
• Educate prospective franchisees on best practice within your system
• Establish your brand as a leader within the sector
• Researched and written by our in-house copywriters
These guides will build confidence in your brand and attract more prospective
franchisees to your system
RATES (excluding GST)
2 pages $4,000
4 pages $8,000
8 pages $12,800

10. CONTENT MARKETING:
INFOGRAPHICS
A visual way to tell your solution story and highlight
your system’s benefits
• Designed to be used in conjunction with an Industry guide
• Present complex stories and data quickly and effectively
• Eye-catching and highly sharable cut-though content
• Enhances and differentiates your brand in a crowded marketplace
• Produced by our in-house graphics design team
These guides will build confidence in your brand and attract more
prospective franchisees to your system
Collecting and
delivering of parcels
Customers use the internet to
organise/track parcel delivery
Customers drop off
packages at retail
service centres
RATES (excluding GST)
Static infographic $3,000
Animated infographic $POA

11. CONTENT MARKETING:
VIDEO
Video demand and consumption continues to grow.
Are you on-board?
• Video is a very persuasive way to get your target audience to engage &
feel the energy of your business.
• Build trust and credibility
• Enhance your SEO visibility with video content
These guides will build confidence in your brand and attract more
prospective franchisees to your system
PRODUCT RATE (excluding GST)
Core video $11,000
Premium Content Video POA Starting at $16,500
DETAILS
CORE VIDEO:
• Client interview with B-Roll
footage
• Any location outside of Sydney
is extra (ballpark $1K/day in a
capital city, more for regional)
• 1-2 interviews of client
representative(s) at location of
their choice
• 1 interview of client’s customer for
a testimonial perspective – must
be shot same day/same location
PREMIUM CONTENT VIDEO:
• - A video or video series that
tells a content story. Could
include:
Use of talent and high end
production
Event broadcast (webinar/
streaming/VOD)
Bespoke animation

12. CONTENT MARKETING:
PROFESSIONALARTICLE
A well written article stimulating initial interest
about a topic or category
“That’s interesting… where do I find out more?”
• Short summary article written by our in-house copywriters
• Build topic/category awareness and initial interest
• Can be used to increase the visibility of a guide or case study content piece
RATES (excluding GST)
Professional Article – 500 words $750

13. MEDIA
Offerings
Official online directory

14. MEDIA:
FRANCHISING MAGAZINE
TYRE RETAILING:
HOW IS THE
INDUSTRY
TRAVELLING?
S
o long as vehicles are on
our roads tyres will be
too. That must mean that
business for tyre retailers
will always be good, right? Well,
it’s a little more complex than
that, writes Nathan Stanogias.
People are carpooling like crazy now-
adays to reduce fuel and maintenance
costs, and people are buying much smaller
cars as well. The funny thing about smaller
cars is that they do these two things very
well: they use less juice and wear down
your tyres at a much slower rate than
regular vehicles.
So, John Doe, the guy who carpools with
his colleague every second week only has
to drive his car for two weeks a month –
that’s two weeks that it’s off the road, not
using fuel and not diminishing tread.
That’s bad news for tyre retailers because
two cars aren’t on the road for the whole
month: they’re both only on the road for
two weeks of the month.
Sure, that’s a hypothetical arrangement,
but it gives us some perspective.
JUL/AUG 2015 | 68 | WWW.FRANCHISEBUSINESS.COM.AU
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Reach over 16,000^ potential franchisees that are
actively looking to invest
Australia’s most trusted and longest running magazine dedicated to the
franchising sector, delivering independent, targeted editorial and expert
opinions for over 28 years.
Published six times a year, the magazine is packed full of inspirational
stories, highlights of the opportunities available across the sector, relevant
information on current franchising issues, industry trends in Australia and
overseas, brand and marketing expertise, and legal and financial advice.
Franchising is also published digitally and available free on
franchisebusiness.com.au/magazine
This insight comes from a 2014 study
conducted by Gerhard Blickle, a psycholo-
gist at Germany’s University of Bonn.
The more you’re in touch with your
colleague’s emotions and your own
emotions the better you will find yourself
navigating the workplace.
In Professor Blickle’s paper, 142 people
were asked to listen to recordings and look
at pictures to decipher emotion. Partici-
pants were then asked to place what they
heard and saw into three categories: happy,
sad or angry.
The average success rate was 77 percent
while really good recognisers identified
90 percent of emotion. Poor recognisers of
emotion identified at 60 percent.
To consolidate the results of the study,
researchers approached participants’
colleagues to ask how politically in-touch
they were – if they appeared sincere and
adept at forming relationships at work.
This helped to link statistics to
characteristics.
So, the case for shedding light on the
importance of emotional intellect is gain-
ing increasing traction in the corporate
world, and has been a quiet method for
some companies since the 1990s: L’Oreal
started using emotional intelligence when
hiring its salespeople, which led to a net
revenue increase of about $2.5 million over
the year.
In a recent Franchise Relationships
Institute (FRI) conference, results were
released from a survey of 463 franchisees
that looked at the effectiveness of field
managers, finding 24 percent of comments
made by 270 respondents want their
field managers to take more interest in
their concerns.
Additionally, out of 265 comments 21
percent want more physical and emotional
engagement from their field manager.
THE FIELD MANAGER,
FRANCHISEE RELATIONSHIP
Hairhouse Warehouse field manager Susan
Skermer says that listening to franchisees
A
re you in touch with
your emotions? It could
pay off if you are, writes
Nathan Stanogias.
Your ability to detect emotions
will help you earn more money
in the workplace, and will help
strengthen relationships with
colleagues and field managers, too.
Why
EMOTIONS
HELP YOU
WIN IN
BUSINESS
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p.36
CAPED CRUSADERS
Spot the super-
hero franchisors
p.12
REVIVAL OF FORTUNE
What happened at Pie
Face, and what’s next?
p.52
FRANCHISE FUNDING
Can you access the
finance you need?
Rice bars come to town
TURNING
JAPANESE
FRANCHISINGJUL/AUG2015WWW.FRANCHISEBUSINESS.COM.AU
AUS $6.95|NZ $7.95
PRINTPOSTAPPROVED100008121
FranchisingYOUR ESSENTIAL GUIDE TO BUYING A FRANCHISE | WWW.FRANCHISEBUSINESS.COM.AU JUL/AUG 2015 VOL.28/NO.4
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Average Net Distribution
March 2015: 6,746
NSW................................48%
VIC...................................31%
QLD.................................13%
WA....................................6%
TAS/ACT/NT/SA/OS:......2%
TOPICS
• Funding a franchise
• Legal advice
• Franchisor support
• Leasing
• Market reviews
• Buying a business
• Franchisee case studies
• Franchisee success
^ based on a 2.4% pass-on rate
Since 1957, CAB
has been providing
advertisers, marketers
and media buyers
with verified
distribution data,
delivering credibility
to the media industry.

15. MEDIA: FRANCHISING MAGAZINE
MATERIALSAND SPECS
ISSUE BOOKING DEADLINE MATERIAL DEADLINE
Jan-Feb 20 November 1 December
Mar-Apr 12 February 12 February
May-Jun 9 April 16 April
Jul-Aug 11 June 11 June
Sep-Oct 27 August 4 September
Nov-Dec 22 October 22 October
RATES SPECS (excluding GST)
PRODUCT NAME RATE SPECS
½ page display $1,800 V: 230 x 85mm
H: 115x177mm + 10mm bleed
Full page display $3,000 245 x 175mm + 10mm bleed
Double page display $5,500 245 x 380mm + 10mm bleed
A-Z Listing $550 Company Logo + 100 words
Inside Front Cover $6,100 245 x 175mm + 10mm bleed
Outside Back Cover $6,500 245 x 175mm + 10mm bleed
Inside Back Cover $6,100 245 x 175mm + 10mm bleed
Centre Page Spread $6,800 245 x 380mm + 10mm bleed
Full Page
Half Page
Vertical
Half Page
Horizontal

16. MEDIA:
FRANCHISEBUSINESS.COM.AU
Australia’s largest and most comprehensive
franchise resource website
• The official directory of the Franchise Council of Australia
• Dedicated to educating and developing potential franchisees
• Generating
71,000+ potential franchisee visitors monthly^
33,800+ franchise enquiries a year
18,500+ email subscribers
Official directory of the
Franchise Council of Australia^ Google Analytics August 2014 – July 2015

17. MEDIA:FRANCHISEBUSINESS.COM.AU
BUSINESS LISTING
Be in the consideration set of over
71,000 potential franchisees with a
Franchise Business listing.
BUSINESS LISTING INCLUDES:
• Comprehensive company profile page
• Ability to post video and educational collateral
• Post up specific opportunities for sale
GOLD: Give you the premium first position within
the category and search results
SILVER: Second priority positioning within
category and search results
BRONZE: Third priority positioning within category
and search results, above free listings
RATES (12 months, excluding GST)
PRODUCT NAME RATE
Gold $6,900
Silver $5,500
Bronze $4,400

18. MEDIA:FRANCHISEBUSINESS.COM.AU
WEB DISPLAYRATES
Maximise your display ad coverage across
Australia’s largest franchising resource
• High impact display ad coverage across the website
• Ideal way to build large scale brand and product awareness
• 25% share-of-voice on category page
RATES SPECS (per month, excluding GST)
PRODUCT NAME RATE SPECS
Square $1,000 250 x250px, Max 35KB
Home Page
Featured Brand $1,500 Company Logo
Home Page Opportunity $1,000 Opportunity For Sale
SQUARE
OPPORTUNITY
FEATURED
BRAND

19. MEDIA:
NEWSLETTERS
Get your brand front of mind
The Franchising newsletter is the perfect vehicle to get your brand
front of mind with a highly engaged audience eager to understand
more about purchasing a franchise.
WEEKLY EMAIL NEWSLETTERS TO 18,500+ SUBSCRIBERS
RATES SPECS (per month, excluding GST)
PRODUCT NAME RATE SPECS
Leader board $1,500 725x90px, max 35kb
Banner $1,000 468 x 60px, max 35kb
Tower $1,000 125 x 250px, max 35kb
Content inclusion $750 (per send)
LEADERBOARD
BANNER
TOWER
CONTENT
INCLUSION

20. MEDIA:
E-SHOTS
Boost your leads with eShots
Franchise Business has a database of 18,500 subscribers eager to
receive information about specific franchise systems and offers.
This bespoke email gives you the opportunity to present the USPs of
your system and generate direct responses.
WEEKLY EMAIL NEWSLETTERS TO 18,500+ SUBSCRIBERS
RATES (excluding GST)
E-Shot $4,250 each
These are sent out every day depending on availability

21. MEDIA:
EMAIL BULLETIN
Target franchisors
Ideal for service suppliers, the Franchise Industry Bulletin is
the vehicle to grow your presence and generate leads from
Australian franchisors.
The bulletin allows for both display advertising and
sponsored content inclusions with lead capture.
RATES SPECS (per month, excluding GST)
PRODUCT NAME RATE SPECS
Banner $2,000 468 x 60px, max 35kb
Content inclusion $750 (per send)
This is sent out every Wednesday
CONTENT
INCLUSION
BANNER

22. CAMPAIGN REPORTING
Track your leads and ROI
We understand the importance of keeping track of
your incoming leads and campaign, that’s why we have
comprehensive reporting through our live lead dashboard
and monthly performance reports.
Clients are able to login and track their performance and
download leads generated easily.
• Traffic to Profile Page
• Opportunities for Sale
• E-Shot leads
• Articles Viewed

23. CONTACT
SALES:
DAVID STRONG
Sales Marketing Manager
david.strong@cirrusmedia.com.au
T: +61 2 8484 0905
M: +61 0411 366 656
JESSE HOPWOOD
Business Development Manager
T: +61 2 8007 3113
jesse.hopwood@cirrusmedia.com.au
EDITORIAL:
Sarah Stowe - Editor
sarah.stowe@cirrusmedia.com.au
Phone 02 8484 0900
CLIENT SUPPORT:
Joanne Garcia
joanne.garcia@cirrusmedia.com.au
Phone 02 8484 0731
FOR MORE INFORMATION
OR TO BOOK A CAMPAIGN
CONTACT US TODAY
Official online directory