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Social Recruiting | June 2011
Taking a B2B brand into     the social spaceSocial Recruiting | June 2011
People invariably make decisionsbased on the people they meet  Social Recruiting | June 2011
With that in mind, recruitment marketingcan’t be about a process or a campaign;it has to be about building a RELATIONSHIPw...
Social media is a powerful way ofhelping to build good relationships;but it is only one part of the mixSocial Recruiting |...
Combination of OLD and NEW in buildinga strong relationship with talent…Social Recruiting | June 2011
A new model for relationship     based recruitment                                 Awareness            Consideration     ...
First you have to convince     your own people…Social Recruiting | June 2011
Global brand – Social media isn’t regional, it’s global.     Resource – who’s going to manage this channel? And conversati...
Social media has blurred the lines between marketing and recruitment…Social Recruiting | June 2011
The relationship with graduates     A clear, target market within defined universities     Highly competitive marketplace ...
Film Season                                High Performers                                We are currently expecting the A...
Fourfold increase in LIKEs     15,000 TAB visits     Students from a good spread of universities     3,000 applications du...
The relationship with experienced hires     A fragmented, dispersed audience     Not in one place – not everyone is on Lin...
Risk Management                                Advertising & Social Media                                    Networking Ev...
What’s next for us?   Sharing knowledge and thought leadership   Creating ongoing candidate relationship management   Movi...
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SRCONF 2011 (Quezia Soares)

Social Recruiting Conference 2011 - Presentation by Quezia Soares, Recruitment Marketing Manager, Accenture UK

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SRCONF 2011 (Quezia Soares)

  1. 1. Social Recruiting | June 2011
  2. 2. Taking a B2B brand into the social spaceSocial Recruiting | June 2011
  3. 3. People invariably make decisionsbased on the people they meet Social Recruiting | June 2011
  4. 4. With that in mind, recruitment marketingcan’t be about a process or a campaign;it has to be about building a RELATIONSHIPwith your target audienceSocial Recruiting | June 2011
  5. 5. Social media is a powerful way ofhelping to build good relationships;but it is only one part of the mixSocial Recruiting | June 2011
  6. 6. Combination of OLD and NEW in buildinga strong relationship with talent…Social Recruiting | June 2011
  7. 7. A new model for relationship based recruitment Awareness Consideration Participation Joiner Ambassador Employer Employer Engaged Onboard Advocate of Choice Advertising Brand Marketing Social conversation Joiner network Contributor Brand Marketing Insight Events/networking Referral Referral Social Syndication Thought Leadership Relationship Onboarding Content source management Talent Research Connect Know your audience Build consideration Treat candidates Manage the people Make your social as much as let them beyond cultural like customers who don’t join recruits your next know you aspects you as well as the social recruiters people who doSocial Recruiting | June 2011
  8. 8. First you have to convince your own people…Social Recruiting | June 2011
  9. 9. Global brand – Social media isn’t regional, it’s global. Resource – who’s going to manage this channel? And conversations? Content – what are we going to say? What can we say? Risk – what is the worst that could happen? Especially, if we don’t do it? Results – what do we see as success?Social Recruiting | June 2011
  10. 10. Social media has blurred the lines between marketing and recruitment…Social Recruiting | June 2011
  11. 11. The relationship with graduates A clear, target market within defined universities Highly competitive marketplace Many don’t know what consulting is, let alone Accenture Building PROFILE and APPEAL over the longer term Providing information and insight, in a fun and rewarding waySocial Recruiting | June 2011
  12. 12. Film Season High Performers We are currently expecting the Accenture Film Season, an integrated graduate marketing campaign featuring a Facebook App.Social Recruiting | June 2011
  13. 13. Fourfold increase in LIKEs 15,000 TAB visits Students from a good spread of universities 3,000 applications during the campaign alone!Social Recruiting | June 2011
  14. 14. The relationship with experienced hires A fragmented, dispersed audience Not in one place – not everyone is on Linkedin! Many consultants know or know of Accenture Many assumptions and misconceptions drawn from anecdotes and word of mouth Insight-driven relationship – Consultants want to know what they could be doing…Social Recruiting | June 2011
  15. 15. Risk Management Advertising & Social Media Networking Event Talent PipelineSocial Recruiting | June 2011
  16. 16. What’s next for us? Sharing knowledge and thought leadership Creating ongoing candidate relationship management Moving from broadcast to conversation Ongoing training of our teams Managing disappointment…Social Recruiting | June 2011

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