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Social recruiting        @
“Tell me and I will forget.”
“Show me and I may remember.”
“Involve me and I will understand.”                Confucius
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
Online Employer Marketing team•   Online marketing for requisitions & student events•   Supporting the Dutch recruitment t...
Deloitte, The Netherlands•   The Netherlands : ± 4,600 employees•   Hiring Target      : 1,000 (2010/2011)•   Only 10% of ...
© 2010 Deloitte Touche Tohmatsu
Organisations shoud use social media because...it’s the number 1 online activity, beating porn and email                  ...
Organisations shoud use social media because...2/3 of global internet population visits social networks                   ...
Organisations shoud use social media because...      time spent on social networks is growing at 3X the overallinternet ra...
Organisations shoud use social media because...     online (+ social media), has become the most influentialsource in help...
Organisations shoud use social media because...millions of people create content for the social web                       ...
Organisations shoud use social media because...the next 3 billion consumers will access the internet froma mobile device  ...
Organisations shoud use social media because...Facebook is now the operating system of the social web                     ...
Organisations shoud use social media because...Twitter believes it will have 1 billion users by 2012                      ...
Organisations shoud use social media because...one way marketing has had its day                                          ...
People are already talking about your brand experienceanyway…                                                © 2010 Deloit...
Internet boosts conversations about your brand                                                 © 2010 Deloitte Touche Tohm...
A happy customer tells 3 friendsA frustrated customer tells Google…                                      © 2010 Deloitte T...
Accept the fact you don’t control anything anymore.                                              © 2010 Deloitte Touche To...
Actually... You never did...                               © 2010 Deloitte Touche Tohmatsu
Social Media empowered word-of-mouth                                       © 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
< Hier komt de footer. Pas aan in de masterslide >   © 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
GEO i        ndexe                d requ                         isition                                   s              ...
User Generated Content                         © 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
Photo Contest : Support our new Employer Branding CampaignTarget group : StudentsContest promoted via social media only   ...
Photo Contest: Support our new Employer Branding Campaign     The rules:     - Photo with theme “Spot the green dot”     -...
Photo Contest: Support our new Employer Branding CampaignThe results:- 55 photos were uploaded to Mobypicture- 15,500 phot...
is: T   jeng TuAn d the winner                                  © 2010 Deloitte Touche Tohmatsu
Yeah, yeah, yeah…All nice and stuff, but the 2 biggest questions remain:Does Social Media work?What is your Return On Insp...
46   © 2010 Deloitte Touche Tohmatsu
47   © 2010 Deloitte Touche Tohmatsu
48   © 2010 Deloitte Touche Tohmatsu
49   © 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
That is234% more trafficcoming from Social Media  than from Job Boards!                       © 2010 Deloitte Touche Tohma...
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
New hires directlyfrom Social MediaNov 2009 - Nov 2010Hyves         1Facebook      0Twitter       3LinkedIn     18Blogs   ...
e   s      ffic sourcTra
ce   s             nt Sour        caAppli
ce   s           ire Sour       HN ew
© 2010 Deloitte Touche Tohmatsu
75   © 2010 Deloitte Touche Tohmatsu
76   © 2010 Deloitte Touche Tohmatsu
Moving your organization     into adopting Social Media…77                                 © 2010 Deloitte Touche Tohmatsu
78   © 2010 Deloitte Touche Tohmatsu
You probably will run into a wall of resistance79                                           © 2010 Deloitte Touche Tohmatsu
“People will start talking about us”     “No influence on what our own employees                are saying about us”      ...
fear of the unknown81                         © 2010 Deloitte Touche Tohmatsu
© 2010 Deloitte Touche Tohmatsu
bit.ly/contactlennart83                © 2010 Deloitte Touche Tohmatsu
Social Recruiting at Deloitte NL
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Social Recruiting at Deloitte NL

Social Recruiting at Deloitte, Social Recruiting Conference 2010

Social Recruiting at Deloitte NL

  1. 1. Social recruiting @
  2. 2. “Tell me and I will forget.”
  3. 3. “Show me and I may remember.”
  4. 4. “Involve me and I will understand.” Confucius
  5. 5. © 2010 Deloitte Touche Tohmatsu
  6. 6. © 2010 Deloitte Touche Tohmatsu
  7. 7. Online Employer Marketing team• Online marketing for requisitions & student events• Supporting the Dutch recruitment team• Content management• Stimulating online interaction• Web care• Google analytics
  8. 8. Deloitte, The Netherlands• The Netherlands : ± 4,600 employees• Hiring Target : 1,000 (2010/2011)• Only 10% of the workforce in The Netherlands is actively searching for new job. © 2010 Deloitte Touche Tohmatsu
  9. 9. © 2010 Deloitte Touche Tohmatsu
  10. 10. Organisations shoud use social media because...it’s the number 1 online activity, beating porn and email © 2010 Deloitte Touche Tohmatsu
  11. 11. Organisations shoud use social media because...2/3 of global internet population visits social networks © 2010 Deloitte Touche Tohmatsu
  12. 12. Organisations shoud use social media because... time spent on social networks is growing at 3X the overallinternet rate, accounting for 10% of all internet time © 2010 Deloitte Touche Tohmatsu
  13. 13. Organisations shoud use social media because... online (+ social media), has become the most influentialsource in helping consumers make purchasing decisions © 2010 Deloitte Touche Tohmatsu
  14. 14. Organisations shoud use social media because...millions of people create content for the social web © 2010 Deloitte Touche Tohmatsu
  15. 15. Organisations shoud use social media because...the next 3 billion consumers will access the internet froma mobile device © 2010 Deloitte Touche Tohmatsu
  16. 16. Organisations shoud use social media because...Facebook is now the operating system of the social web © 2010 Deloitte Touche Tohmatsu
  17. 17. Organisations shoud use social media because...Twitter believes it will have 1 billion users by 2012 © 2010 Deloitte Touche Tohmatsu
  18. 18. Organisations shoud use social media because...one way marketing has had its day © 2010 Deloitte Touche Tohmatsu
  19. 19. People are already talking about your brand experienceanyway… © 2010 Deloitte Touche Tohmatsu Source: metroactive.com
  20. 20. Internet boosts conversations about your brand © 2010 Deloitte Touche Tohmatsu
  21. 21. A happy customer tells 3 friendsA frustrated customer tells Google… © 2010 Deloitte Touche Tohmatsu
  22. 22. Accept the fact you don’t control anything anymore. © 2010 Deloitte Touche Tohmatsu
  23. 23. Actually... You never did... © 2010 Deloitte Touche Tohmatsu
  24. 24. Social Media empowered word-of-mouth © 2010 Deloitte Touche Tohmatsu
  25. 25. © 2010 Deloitte Touche Tohmatsu
  26. 26. © 2010 Deloitte Touche Tohmatsu
  27. 27. © 2010 Deloitte Touche Tohmatsu
  28. 28. © 2010 Deloitte Touche Tohmatsu
  29. 29. © 2010 Deloitte Touche Tohmatsu
  30. 30. © 2010 Deloitte Touche Tohmatsu
  31. 31. © 2010 Deloitte Touche Tohmatsu
  32. 32. © 2010 Deloitte Touche Tohmatsu
  33. 33. © 2010 Deloitte Touche Tohmatsu
  34. 34. © 2010 Deloitte Touche Tohmatsu
  35. 35. < Hier komt de footer. Pas aan in de masterslide > © 2010 Deloitte Touche Tohmatsu
  36. 36. © 2010 Deloitte Touche Tohmatsu
  37. 37. GEO i ndexe d requ isition s © 2010 Deloitte Touche Tohmatsu
  38. 38. User Generated Content © 2010 Deloitte Touche Tohmatsu
  39. 39. © 2010 Deloitte Touche Tohmatsu
  40. 40. Photo Contest : Support our new Employer Branding CampaignTarget group : StudentsContest promoted via social media only © 2009 Deloitte Touche Tohmatsu
  41. 41. Photo Contest: Support our new Employer Branding Campaign The rules: - Photo with theme “Spot the green dot” - Upload via Mobypicture.com - Use #begineersthier41 - Winner needs 1,000 views or more & shows creativity© 2009 Deloitte Touche Tohmatsu
  42. 42. Photo Contest: Support our new Employer Branding CampaignThe results:- 55 photos were uploaded to Mobypicture- 15,500 photo views in 5 weeks © 2009 Deloitte Touche Tohmatsu
  43. 43. is: T jeng TuAn d the winner © 2010 Deloitte Touche Tohmatsu
  44. 44. Yeah, yeah, yeah…All nice and stuff, but the 2 biggest questions remain:Does Social Media work?What is your Return On Inspiration? © 2010 Deloitte Touche Tohmatsu
  45. 45. 46 © 2010 Deloitte Touche Tohmatsu
  46. 46. 47 © 2010 Deloitte Touche Tohmatsu
  47. 47. 48 © 2010 Deloitte Touche Tohmatsu
  48. 48. 49 © 2010 Deloitte Touche Tohmatsu
  49. 49. © 2010 Deloitte Touche Tohmatsu
  50. 50. © 2010 Deloitte Touche Tohmatsu
  51. 51. © 2010 Deloitte Touche Tohmatsu
  52. 52. That is234% more trafficcoming from Social Media than from Job Boards! © 2010 Deloitte Touche Tohmatsu
  53. 53. © 2010 Deloitte Touche Tohmatsu
  54. 54. © 2010 Deloitte Touche Tohmatsu
  55. 55. © 2010 Deloitte Touche Tohmatsu
  56. 56. © 2010 Deloitte Touche Tohmatsu
  57. 57. © 2010 Deloitte Touche Tohmatsu
  58. 58. © 2010 Deloitte Touche Tohmatsu
  59. 59. © 2010 Deloitte Touche Tohmatsu
  60. 60. © 2010 Deloitte Touche Tohmatsu
  61. 61. © 2010 Deloitte Touche Tohmatsu
  62. 62. © 2010 Deloitte Touche Tohmatsu
  63. 63. © 2010 Deloitte Touche Tohmatsu
  64. 64. © 2010 Deloitte Touche Tohmatsu
  65. 65. © 2010 Deloitte Touche Tohmatsu
  66. 66. © 2010 Deloitte Touche Tohmatsu
  67. 67. © 2010 Deloitte Touche Tohmatsu
  68. 68. © 2010 Deloitte Touche Tohmatsu
  69. 69. New hires directlyfrom Social MediaNov 2009 - Nov 2010Hyves 1Facebook 0Twitter 3LinkedIn 18Blogs 0Total 22 © 2010 Deloitte Touche Tohmatsu
  70. 70. e s ffic sourcTra
  71. 71. ce s nt Sour caAppli
  72. 72. ce s ire Sour HN ew
  73. 73. © 2010 Deloitte Touche Tohmatsu
  74. 74. 75 © 2010 Deloitte Touche Tohmatsu
  75. 75. 76 © 2010 Deloitte Touche Tohmatsu
  76. 76. Moving your organization into adopting Social Media…77 © 2010 Deloitte Touche Tohmatsu
  77. 77. 78 © 2010 Deloitte Touche Tohmatsu
  78. 78. You probably will run into a wall of resistance79 © 2010 Deloitte Touche Tohmatsu
  79. 79. “People will start talking about us” “No influence on what our own employees are saying about us” “It is just another hype” “It will lead to inproductivity” “It’s compromising our privacy”80 © 2010 Deloitte Touche Tohmatsu
  80. 80. fear of the unknown81 © 2010 Deloitte Touche Tohmatsu
  81. 81. © 2010 Deloitte Touche Tohmatsu
  82. 82. bit.ly/contactlennart83 © 2010 Deloitte Touche Tohmatsu

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