Social Media Recruiting & Professional                          Networking               The past, the present and the fut...
#SRCONF #viadeo+800 million   +100 million   +40 million+135 million   +40 million    +14 million
#SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess?           Dont plan to ...
#SRCONF #viadeoSuccessful recruitmenthasn’t changed.
#SRCONF #viadeoCandidate - Opportunities  Profile development  Network growth  Direct dialogue  Real experiences  Communit...
#SRCONF #viadeoCandidates - Challenges  Differentiation  Lack of presence  Choice  Digital footprint maintenance  Privacy
#SRCONF #viadeoRecruiters - Opportunities  Network growth  Informed conversation  Responsive audience  Relevant candidates...
#SRCONF #viadeoRecruiters - Challenges  Candidate exclusivity  Differentiate  Demonstrable value  True engagement
#SRCONF #viadeoCompanies - Opportunities  Cost efficiency  Budget re-focus  Relationships  Employer brand  Dialogue
#SRCONF #viadeoCompanies - Challenges  Requirement for new skills  Time, resource and cost  Cutting through digital noise ...
Viadeo – a global network
#SRCONF #viadeo     40 million members worldwide30 thousand new members join each day• 1,000,000 new       • 165,000 activ...
#SRCONF #viadeoSurvey of HR professionals in France                Industry342                Financial Services   5.1%Dir...
#SRCONF #viadeoSurvey of HR professionals in FranceYears of experience                                Company size (employ...
#SRCONF #viadeoRecruitment activity                            Internal mobility can fill roles                           ...
#SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess?           Dont plan to ...
#SRCONF #viadeo Regular use of recruitment methods Public and Commercial Job boards                                      8...
#SRCONF #viadeoEffectiveness & ROI            PSNs                 PSNs            Peer network         Peer network      ...
#SRCONF #viadeoHow Social Media is supporting recruitment                         Search for new candidates               ...
#SRCONF #viadeo       Budget allocation                                Employee                                 ReferralPS...
#SRCONF #viadeoKey findings in France  Professional not Personal  Opportunity for employer brand  Need for improved target...
#SRCONF #viadeoSuccessful recruitmenthasn’t changed
#SRCONF #viadeoSocial Recruiting  “The most common definition used forsocial recruiting is that it is the process of sourc...
#SRCONF #viadeoRecruitment 3.0 – what?!“Recruitment 3.0 is about building engagedcommunities, telling astory, listening, d...
#SRCONF #viadeoIt’s all about the candidate… Death of the CV Death of job advert Permission Transparency Personal brand ma...
#SRCONF #viadeo…and the recruiter and employer Strategy/plan Marketing Measure Employer brand versus product/service brand...
#SRCONF #viadeoThe future is bright, thefuture is…
#SRCONF #viadeo...Social22%Increase in visitors to social networksbetween June 2010 and June 2011.38.1%Contribution of Eur...
#SRCONF #viadeo…and MobileMobile forecast to overtake desktop in termsof global users in 2014.[Source: comScore, February ...
#SRCONF #viadeoMobile and your digital identity
#SRCONF #viadeoSuccessful recruitmenthasn’t changed.The social element ofrecruitment is evolving.
#SRCONF #viadeoJoin the discussion   Forumwww.viadeo.com/viadeo-business-solutions   Readingbusiness.viadeo.com/whitepaper...
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
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Social Media Recruiting & Professional Networking

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Social Media Recruiting & Professional Networking by Colin Frankland, Viadeo at the Social Recruiting Conference 2011 in Paris

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  • The Dark Ages
  • The Desktop PC Era
  • The Data Mining Era
  • The Internet Era
  • The Social Media Era – The ME Brand
  • Cutting through digital noise – survey showed that of the companies using social media 18% cited that the volume of candidates was a problem. Although 46% indicated they had no problems with using social media for recruitment.
  • Image of iPhone with CV, qualifications/certificates, recommendations, presentations delivered etc.Digital enabling skilled labourers to find work and advertising their servicesUniversal passport – death of the CV?
  • Social Media Recruiting & Professional Networking

    1. 1. Social Media Recruiting & Professional Networking The past, the present and the future Colin Frankland www.viadeo.com/en/profile/colinfrankland @colinfrankland #SRCONF #viadeo
    2. 2. #SRCONF #viadeo+800 million +100 million +40 million+135 million +40 million +14 million
    3. 3. #SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess? Dont plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50%Already using social media for recruitment
    4. 4. #SRCONF #viadeoSuccessful recruitmenthasn’t changed.
    5. 5. #SRCONF #viadeoCandidate - Opportunities Profile development Network growth Direct dialogue Real experiences Community support No boundaries
    6. 6. #SRCONF #viadeoCandidates - Challenges Differentiation Lack of presence Choice Digital footprint maintenance Privacy
    7. 7. #SRCONF #viadeoRecruiters - Opportunities Network growth Informed conversation Responsive audience Relevant candidates Cost efficiency
    8. 8. #SRCONF #viadeoRecruiters - Challenges Candidate exclusivity Differentiate Demonstrable value True engagement
    9. 9. #SRCONF #viadeoCompanies - Opportunities Cost efficiency Budget re-focus Relationships Employer brand Dialogue
    10. 10. #SRCONF #viadeoCompanies - Challenges Requirement for new skills Time, resource and cost Cutting through digital noise Risk and control Policy and discrimination (lack of legislation) Appropriate use and collection of data
    11. 11. Viadeo – a global network
    12. 12. #SRCONF #viadeo 40 million members worldwide30 thousand new members join each day• 1,000,000 new • 165,000 active members/month discussion forums• 150,000 • 80,000 forum connections/day members per month• 1,250 events/week • 18,000 articles shared/day
    13. 13. #SRCONF #viadeoSurvey of HR professionals in France Industry342 Financial Services 5.1%Directors or Managers 7.9% Distribution Professional Services 11.4% Information Publishing 13.3% Manufacturing 15.8%
    14. 14. #SRCONF #viadeoSurvey of HR professionals in FranceYears of experience Company size (employees) 13% +1000 100 or less 20% 250-1000 100-250 67% 14% 35% 23% 27% More than 5 years 2-5 years Less than 2 years
    15. 15. #SRCONF #viadeoRecruitment activity Internal mobility can fill roles Redefine business strategy or skills required No current need for recruitment Budget restrictions 33% 41% Difficulty in sourcing skill sets 8.10% 26% 10.60% 50.60% 11.30% Actively recruiting Recruiting in 6-12 months Future recruitment 19.40%
    16. 16. #SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess? Dont plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50%Already using social media for recruitment
    17. 17. #SRCONF #viadeo Regular use of recruitment methods Public and Commercial Job boards 88%Online Professional Social Networks 64% Internal mobility programs 61% Company career portal 54% Personal peer network 51% Employee referral scheme 50% Ex-employee networks or alumni 36% Job fairs 32% Executive search 28% Online Personal Social Networks 26% Trade press and newspapers 12%
    18. 18. #SRCONF #viadeoEffectiveness & ROI PSNs PSNs Peer network Peer network Corporate career Internal mobility portal Job boards Employee referral Exec search Internal mobility Effective Value for money
    19. 19. #SRCONF #viadeoHow Social Media is supporting recruitment Search for new candidates 84% Keeping in contact with candidates 49% Advertising specific jobs 44% Advertising to build company profile 40% Building Talent Pools 39% Building employer brand 29% Graduate recruitment 25%Providing an online application process for selection 11%
    20. 20. #SRCONF #viadeo Budget allocation Employee ReferralPSNs Increased budget Press Corporate Career portals Exec Search Decreased budget Job fairs
    21. 21. #SRCONF #viadeoKey findings in France Professional not Personal Opportunity for employer brand Need for improved targeting
    22. 22. #SRCONF #viadeoSuccessful recruitmenthasn’t changed
    23. 23. #SRCONF #viadeoSocial Recruiting “The most common definition used forsocial recruiting is that it is the process of sourcing or recruiting candidates through the use of social platforms as promotional and/or advertising channels by employers and recruiters.”Wikipedia
    24. 24. #SRCONF #viadeoRecruitment 3.0 – what?!“Recruitment 3.0 is about building engagedcommunities, telling astory, listening, discussing and fostering anemotional attachment with new talent.”Matthew Jeffery
    25. 25. #SRCONF #viadeoIt’s all about the candidate… Death of the CV Death of job advert Permission Transparency Personal brand management
    26. 26. #SRCONF #viadeo…and the recruiter and employer Strategy/plan Marketing Measure Employer brand versus product/service brand Transparency Candidate experience Relationships
    27. 27. #SRCONF #viadeoThe future is bright, thefuture is…
    28. 28. #SRCONF #viadeo...Social22%Increase in visitors to social networksbetween June 2010 and June 2011.38.1%Contribution of Europeans to global socialnetworking minutes.[Source: comScore, September 2011]
    29. 29. #SRCONF #viadeo…and MobileMobile forecast to overtake desktop in termsof global users in 2014.[Source: comScore, February 2011]
    30. 30. #SRCONF #viadeoMobile and your digital identity
    31. 31. #SRCONF #viadeoSuccessful recruitmenthasn’t changed.The social element ofrecruitment is evolving.
    32. 32. #SRCONF #viadeoJoin the discussion Forumwww.viadeo.com/viadeo-business-solutions Readingbusiness.viadeo.com/whitepapers Viadeo Business Solutionsbusiness.viadeo.com

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