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Social Media Recruiting & Professional Networking The past, the present and the future Colin Frankland www.viadeo.com/en/profile/colinfrankland @colinfrankland #SRCONF #viadeo

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#SRCONF #viadeo+800 million +100 million +40 million+135 million +40 million +14 million

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#SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess? Dont plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50%Already using social media for recruitment

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#SRCONF #viadeoSuccessful recruitmenthasn’t changed.

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#SRCONF #viadeoCandidate - Opportunities Profile development Network growth Direct dialogue Real experiences Community support No boundaries

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#SRCONF #viadeoCandidates - Challenges Differentiation Lack of presence Choice Digital footprint maintenance Privacy

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#SRCONF #viadeoRecruiters - Opportunities Network growth Informed conversation Responsive audience Relevant candidates Cost efficiency

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#SRCONF #viadeoRecruiters - Challenges Candidate exclusivity Differentiate Demonstrable value True engagement

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#SRCONF #viadeoCompanies - Opportunities Cost efficiency Budget re-focus Relationships Employer brand Dialogue

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#SRCONF #viadeoCompanies - Challenges Requirement for new skills Time, resource and cost Cutting through digital noise Risk and control Policy and discrimination (lack of legislation) Appropriate use and collection of data

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Viadeo – a global network

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#SRCONF #viadeo 40 million members worldwide30 thousand new members join each day• 1,000,000 new • 165,000 active members/month discussion forums• 150,000 • 80,000 forum connections/day members per month• 1,250 events/week • 18,000 articles shared/day

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#SRCONF #viadeoSurvey of HR professionals in France Industry342 Financial Services 5.1%Directors or Managers 7.9% Distribution Professional Services 11.4% Information Publishing 13.3% Manufacturing 15.8%

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#SRCONF #viadeoSurvey of HR professionals in FranceYears of experience Company size (employees) 13% +1000 100 or less 20% 250-1000 100-250 67% 14% 35% 23% 27% More than 5 years 2-5 years Less than 2 years

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#SRCONF #viadeoRecruitment activity Internal mobility can fill roles Redefine business strategy or skills required No current need for recruitment Budget restrictions 33% 41% Difficulty in sourcing skill sets 8.10% 26% 10.60% 50.60% 11.30% Actively recruiting Recruiting in 6-12 months Future recruitment 19.40%

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#SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess? Dont plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50%Already using social media for recruitment

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#SRCONF #viadeo Regular use of recruitment methods Public and Commercial Job boards 88%Online Professional Social Networks 64% Internal mobility programs 61% Company career portal 54% Personal peer network 51% Employee referral scheme 50% Ex-employee networks or alumni 36% Job fairs 32% Executive search 28% Online Personal Social Networks 26% Trade press and newspapers 12%

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#SRCONF #viadeoEffectiveness & ROI PSNs PSNs Peer network Peer network Corporate career Internal mobility portal Job boards Employee referral Exec search Internal mobility Effective Value for money

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#SRCONF #viadeoHow Social Media is supporting recruitment Search for new candidates 84% Keeping in contact with candidates 49% Advertising specific jobs 44% Advertising to build company profile 40% Building Talent Pools 39% Building employer brand 29% Graduate recruitment 25%Providing an online application process for selection 11%

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#SRCONF #viadeo Budget allocation Employee ReferralPSNs Increased budget Press Corporate Career portals Exec Search Decreased budget Job fairs

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#SRCONF #viadeoKey findings in France Professional not Personal Opportunity for employer brand Need for improved targeting

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#SRCONF #viadeoSuccessful recruitmenthasn’t changed

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#SRCONF #viadeoSocial Recruiting “The most common definition used forsocial recruiting is that it is the process of sourcing or recruiting candidates through the use of social platforms as promotional and/or advertising channels by employers and recruiters.”Wikipedia

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#SRCONF #viadeoRecruitment 3.0 – what?!“Recruitment 3.0 is about building engagedcommunities, telling astory, listening, discussing and fostering anemotional attachment with new talent.”Matthew Jeffery

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#SRCONF #viadeoIt’s all about the candidate… Death of the CV Death of job advert Permission Transparency Personal brand management

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#SRCONF #viadeo…and the recruiter and employer Strategy/plan Marketing Measure Employer brand versus product/service brand Transparency Candidate experience Relationships

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#SRCONF #viadeoThe future is bright, thefuture is…

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#SRCONF #viadeo...Social22%Increase in visitors to social networksbetween June 2010 and June 2011.38.1%Contribution of Europeans to global socialnetworking minutes.[Source: comScore, September 2011]

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#SRCONF #viadeo…and MobileMobile forecast to overtake desktop in termsof global users in 2014.[Source: comScore, February 2011]

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#SRCONF #viadeoMobile and your digital identity

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#SRCONF #viadeoSuccessful recruitmenthasn’t changed.The social element ofrecruitment is evolving.

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#SRCONF #viadeoJoin the discussion Forumwww.viadeo.com/viadeo-business-solutions Readingbusiness.viadeo.com/whitepapers Viadeo Business Solutionsbusiness.viadeo.com