Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Recruiting & Professional Networking (Viadeo)

Peter Crosby, Viadeo presented at the Social Recruiting Conference, organised by Crexia

  • Be the first to comment

Social Recruiting & Professional Networking (Viadeo)

  1. 1. Social Recruiting & Professional NetworkingMaking The Most Of Your Professional Network @petercrosby
  2. 2. “Dark Bedrooms”
  3. 3. “The Weight of Disappointment”
  4. 4. Who are we ? BRIC & European 45 professional 10 million members million members Worldwide social network in Europe
  5. 5. 45 million members worldwide30 thousand new members join each day•  1,000,000 new •  165,000 active members/month discussion forums•  150,000 connections/ •  80,000 forum members day per month•  1,250 events/week •  18,000 articles shared/ day
  6. 6. Europe : 10 million members……and a strong local presence France 6M Spain 1.2M LONDON Italy 1.1M LILLE PARIS NANTES UK LYON MILANO 500K TOULOUSE AIX Other MADRID BARCELONA 1.7M 6  
  7. 7. 45 million members worldwide GLOBAL REACH LOCAL APPROACH EUROPE 10 MILLION 10 CHINAUSA & CANADA 1.6M MILLION 4 INDIA 3.3M MILLION MEXICO AFRICA 2.5 MILLION 3.6M BRAZIL MASSIVE GROWTH LATIN AMERICA 15.1 POTENTIAL IN ASIA 2 LOCAL BRANDS OFFER MILLION 1.8M REST OF WORLD LOCALIZED FEATURES EMERGING MARKETS LOCAL OFFICES 7  
  8. 8. Overview of our Hiring Solutions VIADEO CAREERRECRUITER : GROUP Talent Bank COMPANY PAGE EMPLOYER SOURCING Pushed Job BRAND Ads DISPLAY ADSTARGETEDEMAILING Sponsoring Newsletters 8  
  9. 9. EADSTestimonial on a strong partnership
  10. 10. About EADS•  EADS is a global leader in 49.1 billion EUR aerospace, defence and revenues (2011) related services 133.115 employees•  We operate across the globe, (2011) on every continent•  EADS includes four divisions: Operating in 48 Airbus, Astrium, Cassidian countries worldwide and Eurocopter•  EADS is an employer of Ranked third position amongst choice and has a global, top 100 employers in Europe diverse, fully engaged and (source: universum 2011) highly competent workforceFoto tauschen
  11. 11. EADS Recruiting Issues"We must fight like hell on the international market to get the best talents. Its a little war for talent. " Thierry Baril, Chief Human Resources Officer EADS & AirbusØ  5,000 permanent and 4,000 internship recruitments planned for 2012Ø  EADS is looking all year long for talented Engineers and Technicians at all levels with key skill profiles
  12. 12. EADS Recruiting Plan§  Recruitment events §  Dedicated recruitment campaigns §  Recruitment days §  Airshows §  Career Fairs §  University relations§  Promoted on §  EADS website: jobs.eads.net §  EADS online magazine: highflyer.eads.com §  EADS Careers on Social Media platforms
  13. 13. Why Viadeo ?Many recruitment activities to promote One single platform to lead toThe EADS job platform eRecruiting @ www.jobs.eads.com : one single application process for four divisions and for all candidates in Germany, France, Spain and the United KingdomWith ten million members in Europe and a massive growth on key emerging markets, Viadeo was an obvious choice while developing EADS presence on Social Media
  14. 14. Sourcing : job ads and Talent BankØ  First used by the EADS Recruitment Center Global Sourcing TeamØ  The Talent Bank access allows our sourcers to identify good candidates to present to the EADS DivisionsØ  Passive candidates and rare profiles
  15. 15. Employer branding : Career Group and displayAlmost 800members on theCareer Group in 1month
  16. 16. First resultsü  Sourcing: For the time being Viadeo has become a key daily toolü  Branding: Natural growth of the group members, an asset to capitalize onü  From Europe to emerging markets
  17. 17. Social Media Recruiting & Professional Networking Making The Most Of Your Professional Network @petercrosby
  18. 18. Social Ads 4.67% 191 (9.55%)
  19. 19. Overview: your employees and your news Paid version Your company’s resume: Panorama Carrière & Jobs Discussions AMEX OPEN Forum Who has just joined? Who has changed jobs? Latest news from your Twitter and RSS feeds Are there any openYour employees = positions? your company’s DNA Visitors arewelcomed on yourCompany Page by your team. They connect withmembers of their Rejoignez la conversationnetwork and find new contacts.
  20. 20. Career & Jobs: your employer brand (1) Recruitment and Corporate Culture. Panorama Carrière & Discussions AMEX OPEN Forum Create a close relationship Jobs with candidates through employee testimonials. Highlight any job openings.
  21. 21. Career & Jobs: your employer brand (2) Corporate Culture and Recruitment Create an engaging and visual employer image with your pictures, videos, and podcasts.
  22. 22. Free tab: develop your own topic Carte blancheInclude your choice of contentand adapt it to current events atyour company: page from yourwebsite, blog, productcatalogue… Panorama Career & Jobs Discussions AMEX OPEN Forum
  23. 23. PSN: HIRING IN A GLOBAL MARKETPLACE •   Democra,sed  &  global  job  market   •   Enhanced  sphere  of  search  on  both   sides  of  the  equa,on   •   But  do  you  understand  what  it  means  to   be  local?  •  Global vs Local
  24. 24. PSN: HIRING IN A GLOBAL MARKETPLACE •  Too many connections weaken the network & fail the Stress Test •  Super connectors are poor connectors •  Quantity is a comfort blanket•  Quantity vs Quality
  25. 25. PSN: HIRING IN A GLOBAL MARKETPLACE •  Ensure you have a company profile but… •  …this is networking & the relationship is with YOU •  But as a company: true social recruiting starts after you hire them•  Corporate vs Personal
  26. 26. Join the discussion" Forumwww.viadeo.com/viadeo-business-solutions" Readingbusiness.viadeo.com/whitepapers" Viadeo Business Solutionsbusiness.viadeo.com" Me@petercrosby

×