Social Recruiting & Professional Networking (Viadeo)

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Peter Crosby, Viadeo presented at the Social Recruiting Conference, organised by Crexia

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Social Recruiting & Professional Networking (Viadeo)

  1. 1. Social Recruiting & Professional NetworkingMaking The Most Of Your Professional Network @petercrosby
  2. 2. “Dark Bedrooms”
  3. 3. “The Weight of Disappointment”
  4. 4. Who are we ? BRIC & European 45 professional 10 million members million members Worldwide social network in Europe
  5. 5. 45 million members worldwide30 thousand new members join each day•  1,000,000 new •  165,000 active members/month discussion forums•  150,000 connections/ •  80,000 forum members day per month•  1,250 events/week •  18,000 articles shared/ day
  6. 6. Europe : 10 million members……and a strong local presence France 6M Spain 1.2M LONDON Italy 1.1M LILLE PARIS NANTES UK LYON MILANO 500K TOULOUSE AIX Other MADRID BARCELONA 1.7M 6  
  7. 7. 45 million members worldwide GLOBAL REACH LOCAL APPROACH EUROPE 10 MILLION 10 CHINAUSA & CANADA 1.6M MILLION 4 INDIA 3.3M MILLION MEXICO AFRICA 2.5 MILLION 3.6M BRAZIL MASSIVE GROWTH LATIN AMERICA 15.1 POTENTIAL IN ASIA 2 LOCAL BRANDS OFFER MILLION 1.8M REST OF WORLD LOCALIZED FEATURES EMERGING MARKETS LOCAL OFFICES 7  
  8. 8. Overview of our Hiring Solutions VIADEO CAREERRECRUITER : GROUP Talent Bank COMPANY PAGE EMPLOYER SOURCING Pushed Job BRAND Ads DISPLAY ADSTARGETEDEMAILING Sponsoring Newsletters 8  
  9. 9. EADSTestimonial on a strong partnership
  10. 10. About EADS•  EADS is a global leader in 49.1 billion EUR aerospace, defence and revenues (2011) related services 133.115 employees•  We operate across the globe, (2011) on every continent•  EADS includes four divisions: Operating in 48 Airbus, Astrium, Cassidian countries worldwide and Eurocopter•  EADS is an employer of Ranked third position amongst choice and has a global, top 100 employers in Europe diverse, fully engaged and (source: universum 2011) highly competent workforceFoto tauschen
  11. 11. EADS Recruiting Issues"We must fight like hell on the international market to get the best talents. Its a little war for talent. " Thierry Baril, Chief Human Resources Officer EADS & AirbusØ  5,000 permanent and 4,000 internship recruitments planned for 2012Ø  EADS is looking all year long for talented Engineers and Technicians at all levels with key skill profiles
  12. 12. EADS Recruiting Plan§  Recruitment events §  Dedicated recruitment campaigns §  Recruitment days §  Airshows §  Career Fairs §  University relations§  Promoted on §  EADS website: jobs.eads.net §  EADS online magazine: highflyer.eads.com §  EADS Careers on Social Media platforms
  13. 13. Why Viadeo ?Many recruitment activities to promote One single platform to lead toThe EADS job platform eRecruiting @ www.jobs.eads.com : one single application process for four divisions and for all candidates in Germany, France, Spain and the United KingdomWith ten million members in Europe and a massive growth on key emerging markets, Viadeo was an obvious choice while developing EADS presence on Social Media
  14. 14. Sourcing : job ads and Talent BankØ  First used by the EADS Recruitment Center Global Sourcing TeamØ  The Talent Bank access allows our sourcers to identify good candidates to present to the EADS DivisionsØ  Passive candidates and rare profiles
  15. 15. Employer branding : Career Group and displayAlmost 800members on theCareer Group in 1month
  16. 16. First resultsü  Sourcing: For the time being Viadeo has become a key daily toolü  Branding: Natural growth of the group members, an asset to capitalize onü  From Europe to emerging markets
  17. 17. Social Media Recruiting & Professional Networking Making The Most Of Your Professional Network @petercrosby
  18. 18. Social Ads 4.67% 191 (9.55%)
  19. 19. Overview: your employees and your news Paid version Your company’s resume: Panorama Carrière & Jobs Discussions AMEX OPEN Forum Who has just joined? Who has changed jobs? Latest news from your Twitter and RSS feeds Are there any openYour employees = positions? your company’s DNA Visitors arewelcomed on yourCompany Page by your team. They connect withmembers of their Rejoignez la conversationnetwork and find new contacts.
  20. 20. Career & Jobs: your employer brand (1) Recruitment and Corporate Culture. Panorama Carrière & Discussions AMEX OPEN Forum Create a close relationship Jobs with candidates through employee testimonials. Highlight any job openings.
  21. 21. Career & Jobs: your employer brand (2) Corporate Culture and Recruitment Create an engaging and visual employer image with your pictures, videos, and podcasts.
  22. 22. Free tab: develop your own topic Carte blancheInclude your choice of contentand adapt it to current events atyour company: page from yourwebsite, blog, productcatalogue… Panorama Career & Jobs Discussions AMEX OPEN Forum
  23. 23. PSN: HIRING IN A GLOBAL MARKETPLACE •   Democra,sed  &  global  job  market   •   Enhanced  sphere  of  search  on  both   sides  of  the  equa,on   •   But  do  you  understand  what  it  means  to   be  local?  •  Global vs Local
  24. 24. PSN: HIRING IN A GLOBAL MARKETPLACE •  Too many connections weaken the network & fail the Stress Test •  Super connectors are poor connectors •  Quantity is a comfort blanket•  Quantity vs Quality
  25. 25. PSN: HIRING IN A GLOBAL MARKETPLACE •  Ensure you have a company profile but… •  …this is networking & the relationship is with YOU •  But as a company: true social recruiting starts after you hire them•  Corporate vs Personal
  26. 26. Join the discussion" Forumwww.viadeo.com/viadeo-business-solutions" Readingbusiness.viadeo.com/whitepapers" Viadeo Business Solutionsbusiness.viadeo.com" Me@petercrosby

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