Tech Startup Growth Hacking 101 - Basics on Growth Marketing
B2B sales lead generation method
1. bizgrape Marketing Service Introduction May. 2010 All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc.,
2. I_1. Bizgrape’s Vision & Mission BMS / Before Mktg. service Agency that recognizes needs of client beforehand Marketing ROI / Agency that meets the practical needs of Marketing ROI through marketing operation Marketing + Design Professional Design Agency that fully understands the marketing Creative Design Agency that maximizes effect of marketing Through distinctive and creative design through various experience of Marketing & Design Project Realize Marketing ROI Goal Bizgrape is the Real IMC Company!! Creative Marketing & Design As a One-Stop service
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5. I_3. Bizgrape Organization CEO General Director Finance Mktg. Team Design Team Development Team Strategy planning Team BI Team System dev. Team B2B Mktg. Team Biz dev Team Graphic design Team System Eng. Team B2C Mktg. Team Strategy planning Team Web design Team System Mtn. Team Promotion Team Affililate Mktg. Team Service support Team
8. M_1. Marketing service process Define client company’s requirments / Analyze product and objective customer Efficient operation of Marketing project / Provide a differentiatied Marketing service Marketing scheme / Advertisement, mail, TM etc. Select marketing channel-> Plan and amend marketing contents Hereafter marketing scheme Following in results / Manage short term and mid-term plan, and marketing history following in resultant analysis Marketing operation / Operate marketing project, reporting intermediate result, reflect client company’s requirement Marketing project reporting / Reporting final result, Measure ROI following In result
32. in/outside business tours and golf events agency - Providing operation service which is needed for each company such as business tours and golf events
33. Providing CRM service - Providing building CRM system service which is need for CRM consulting service and each company
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36. We aim for coding and development for the service added using CSS and DIV coding and the elements which can be modified.
45. Symantec is a global vendor which is integrated security and special backup solution and it would like to request with internal distributor(D company) the progress of Sales Lead Generation about ‘Net Back-up’ product(a back-up solution mostly used by enterprises)
46. According to the client company’s demands, it plans and progresses TM campaign operating Cold TM aiming at target customers to secure the high level of surveys such as introduction plans and budget, etc..
60. Figure out the information and phone number of the person in charge with network and security, Install based switches/routers being used at present, the present condition of firewall and plans for introduction
61. Acquire Juniper Networks opt-in for sending eDM afterward and sales call
77. Discover customers who are interested in all the products of NetApp and upload to Lead Management System
78. Acquisition information: Acquire essential items(the information about the person in charge, introduction plans and budget information, opt-in etc.) for uploading to Lead Management System