bizgrape<br />Marketing Service Introduction<br />May. 2010<br />All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc.,<br />
I_1. Bizgrape’s Vision & Mission<br />BMS /<br />Before Mktg. service<br />Agency that recognizes<br />needs of client <br />beforehand<br />Marketing ROI /<br />Agency that meets the <br />practical needs of <br />Marketing ROI through <br />marketing operation<br />Marketing + Design<br />Professional Design Agency <br />that fully understands <br />the marketing<br />Creative Design<br />Agency that maximizes <br />effect of marketing <br />Through distinctive and<br /> creative design<br />through various experience of<br />Marketing & Design Project<br />Realize Marketing ROI<br />Goal<br />Bizgrape is the Real IMC Company!!<br />Creative Marketing & Design<br />As a One-Stop service<br />
I_2. Bizgrape history<br />Establish Marketing & Research Team of Cnet Networks Korea local<br />Operate professional IT Media ZDNet & Game Spot<br />2004’<br />2005’<br />Launch of Marketing Service Team in Cnet Networks Korea local<br /> - Formation conference and seminar holding of domestic IT enterprise<br />Launch of Cnet Direct Team<br />- Outbound Service based on US/UK/SG <br /><ul><li> Launch of professional DB Marketing Division for IT Enterprise
Manage IT Media/Entertainment site</li></ul>2006~2007’<br />Establish Bizgrape Corporation<br /><ul><li> Become Independent of professional Marketing Agency</li></ul>- Construct On/Off-line Service Infrastructure for 4 years<br />~ 2010’<br />
M_1. Marketing service process<br />Define client company’s<br />requirments<br />/<br />Analyze product and <br />objective customer<br />Efficient operation of<br />Marketing project<br />/<br />Provide a differentiatied <br />Marketing service<br />Marketing scheme<br />/<br />Advertisement, mail, TM etc.<br />Select marketing channel-><br />Plan and amend<br />marketing contents<br />Hereafter marketing scheme<br />Following in results<br />/<br />Manage short term and<br />mid-term plan, and<br />marketing history<br />following in resultant analysis<br />Marketing operation<br />/<br />Operate marketing project,<br />reporting intermediate result,<br />reflect client company’s<br />requirement<br />Marketing project reporting<br />/<br />Reporting final result,<br />Measure ROI following<br />In result<br />
M_2. DB Marketing service<br />DB Marketing is a methodology that arranges and analyzes company’s DB of various type <br />aiming at various target group based on result of analysis and we would like to provide<br />successful DB Marketing operation service from our experiences of project performance<br />aiming at various target group.<br />DB marketing is?<br />Remove repeated Data<br />Delete Garbage <br />Refined<br />DB<br /><ul><li> DB Cleansing Service- Remove repeated data, Delete Garbage</li></ul>MarketingTeamDB<br /><ul><li> DB Management Service- The latestDB update- Target DB extraction service</li></ul>Sales1 TeamDB<br />Sales2 TeamDB<br />DB<br />Cleansing<br />&<br />Analyze the latest Data<br />Plan analysis standards <br />of Data <br />AgencyDB<br /><ul><li> DB AnalysisService- ClientDB Segmentation- DB analysisreportservice- DB mining, modeling</li></ul>Marketing<br />History<br />Web memberDB<br />DB<br />Analysis<br />………….<br />DM sendingDB<br /> Promotion<br /> e-mail<br /> DM<br /> TM<br /> Event<br /> AD<br /> …………. etc<br />Analysis result<br />Data<br />RFM / LTV Analysis<br />DB Mining..<br />DB Modeling..<br />Et ceteraFile format DB<br />
M_3. Tele-Marketing<br />Tele-Marketing(below TM) is the channel that can meet customers at the peak from marketing viewpoint.<br />Through TM, we can investigate customers’ basic information as well as customers tendency, purchase tendency,<br />purchase intention and with the information, we would like to provide TM project operation service so <br />Marketing or Sales activity can get effective and actual effects.<br />- Tele-Marketing planning / Management / Reporting<br />Out-bound call service<br />TMr recruitment<br />andeducation<br /><ul><li> Listscreening and update
M_4. e-mail Marketing<br />E-mail is the most basic method of marketing.<br />For the effective e-mail marketing, it requires e-mail marketing operation ability such as e-mail <br />contents planning ability, design making ability, Copy planning ability, selecting the mass media and <br />connected marketing offering ability shown as below.<br />- e-mail planning / Design / Delivery & Reporting<br />e-mail<br />Contents<br />planning<br />e-mail marketing service is?<br /><ul><li> Select the sending targets- age, area, gender, particulartargets standard..
Select the sending mass media(except sending itself) - IT, ordinary donsumer goods, manufacturing
Set the sending schedule and time- the most effective sending schedule, time..
Review other marketing connected to e-mail marketing- progress e-Survey orweb promotionat the same time..
Estimate expenses when e-mail marketing</li></ul>e-mail<br />Sending targets,<br />schedule<br />Select the mass<br />media<br />e-mail<br />Design<br />development<br />Sending<br />reports<br />
M_6. Marketing others<br />It provides various services and tools related with other marketing and the marketing service which can possibly provide shown as below.<br /><ul><li> Advertisement agency- Providing advertisement agency service online or offline
Viral marketing - Providing word-of-mouth marketing service by online community, blog or TM</li></ul> for each product and service<br /><ul><li>Education service agency - Providing the service of education place, lectures, textbooks for in/outside education
in/outside business tours and golf events agency - Providing operation service which is needed for each company such as business tours and golf events
Providing CRM service - Providing building CRM system service which is need for CRM consulting service and each company
Outsourcing agency - Providing the outsourcing agency service for reducing internal cost such as human resources and repetitive works</li></li></ul><li>O_1. Design service<br />- Brochure, Catalog, Pamphlet, Leaflet Design / Printing<br /><ul><li>Producing Brochure, Catalog IR Book , media-kit
Make offline creatures to online – Produce Web site and E-BOOK, Possible to provide various services by PDF</li></li></ul><li>O_1. Design service<br />- Making site with techniques, design / style guide / coding / flash / RIA <br /><ul><li>IT News, Providing information, Brand site, Making promotion site
We aim for coding and development for the service added using CSS and DIV coding and the elements which can be modified.
It has a design which can approach to customers with bringing the differences of brand and individuality. </li></li></ul><li>O_1. Design service<br />- Poster / AD Material (Online banner, magazine)<br /><ul><li>Producing advertisement by newspapers, posters and magazines
Building identities by advertisements, online advertisements and offline application, all linked together</li></li></ul><li>bizgrape Project Reference<br />
1. A Company back-up solution TM Project <br /><ul><li> Client – IT vendor
Target Audience – 1608 account</li></ul>1st : 410 Account<br />Provide vendor consultation/ Sales higher than 1000th place as of 2004/ Except Named Acct in vendor standards<br />2nd : 438 Account<br />Sales lower than 1000th and more than 100 billion as of 2004 / A company which is not belong to a group/ KOSDAQ / A stock exchange listed company<br />3rd : 760 Account<br />Sales more than 10 billion and 100 employees / KOSDAQ / A stock exchange listed company<br />Except Symantec named Acct (Except named group company and financial institution)<br /><ul><li> Tactics
Symantec is a global vendor which is integrated security and special backup solution and it would like to request with internal distributor(D company) the progress of Sales Lead Generation about ‘Net Back-up’ product(a back-up solution mostly used by enterprises)
According to the client company’s demands, it plans and progresses TM campaign operating Cold TM aiming at target customers to secure the high level of surveys such as introduction plans and budget, etc..
Figure out the information and phone number of the person in charge with network and security, Install based switches/routers being used at present, the present condition of firewall and plans for introduction
Acquire Juniper Networks opt-in for sending eDM afterward and sales call