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Which Ad Won? pt. 2

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Boost Media
Boost Media

Be the judge and decide which ads won. Learn how fresh ad creative can liven up your paid search campaigns.

Marketing
1 of 18
© Boost Media Inc. All Rights Reserved Pt. 2: Which Ad Won?
2 Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI). Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
Challenge #1
4 Online Nutrition Institute Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS-
5 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS-
6 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS- x Missing CTA x Double Negative
7 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS- x Missing CTA x Double Negative +2.7X CTR
Challenge #2
9 Ancestral Analysis Website Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS-
10 Ancestral Analysis Website x No incentive x Not clear what service does Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS-
11 Ancestral Analysis Website  Emotional appeal  Persuasive Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS- x No incentive x Not clear what service does
12 Ancestral Analysis Website  Emotional appeal  Persuasive Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS- x No incentive x Not clear what service does +2X CTR
Challenge #3
14 Customs Gifts Website 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS-
15 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS-
16 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS- x Not specific enough x Weak CTA
17 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS- x Not specific enough x Weak CTA +2.6X CTR
18 Like What You Saw? Let’s Talk. Click to Request Platform Demo

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Which Ad Won? pt. 2

  • 1. © Boost Media Inc. All Rights Reserved Pt. 2: Which Ad Won?
  • 2. 2 Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI). Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
  • 4. 4 Online Nutrition Institute Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS-
  • 5. 5 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS-
  • 6. 6 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS- x Missing CTA x Double Negative
  • 7. 7 Online Nutrition Institute  3 Powerful CTAs  Inspires Action Become A Nutrition Coach www.brandname.com Learn the Art and Science of Good Nutrition & Help Others. Start Now! Beome a Nutrition Coach www.brandname.com Nutrition Certification Online. Free. Sample Classes. No CC. No Risk. -VS- x Missing CTA x Double Negative +2.7X CTR
  • 9. 9 Ancestral Analysis Website Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS-
  • 10. 10 Ancestral Analysis Website x No incentive x Not clear what service does Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS-
  • 11. 11 Ancestral Analysis Website  Emotional appeal  Persuasive Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS- x No incentive x Not clear what service does
  • 12. 12 Ancestral Analysis Website  Emotional appeal  Persuasive Native American Ancestry www.brandname.com The Largest DNA Ancestry Service. Join Today Only $99. Native American Ancestry www.brandname.com Discover Your Roots Through DNA Analysis. Explore Your Family Tree! -VS- x No incentive x Not clear what service does +2X CTR
  • 14. 14 Customs Gifts Website 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS-
  • 15. 15 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS-
  • 16. 16 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS- x Not specific enough x Weak CTA
  • 17. 17 Customs Gifts Website  Compelling CTA  Emphasis on “unique” 60Th Birthday Ideas www.brandname.com Throw a Unique 60th Birthday Party. Create Fun Invitations Now! 60th Birthday Ideas www.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now! -VS- x Not specific enough x Weak CTA +2.6X CTR
  • 18. 18 Like What You Saw? Let’s Talk. Click to Request Platform Demo

Editor's Notes

  1. We have developed a platform that uses humans to produce creative at scale, on demand for the enterprise advertiser While humans provide the creative, the platform provides a workflow system to effortlessly identify and test tens or hundreds of new creative.
  2. 63% CTR
  3. 63% CTR
  4. 63% CTR