Which Ad Won? pt. 3

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Boost Media

Be the judge and decide which ads won. Learn how fresh ad creative can liven up your paid search campaigns.

Marketing

© Boost Media Inc. All Rights Reserved
Pt. 3: Which Ad Won?

2
Here’s The Deal
We pick two real ads, throw
them in the ring and see
which one comes out the
victor based on metrics such
as click-through rate (CTR)
ands conversions per
impression (CPI).
Now it’s your turn to be the
judge. Can you spot a
winner? You’ve got 3
chances.

4
Custom Gift Website
Custom Christmas Gifts
www.brandname.com
Save on Thousands of Personalized
Gifts for the Holidays. 25% off!
Personalized Xmas Gifts
www.brandname.com
Skip The Mall & Get a Personalized
Xmas Gift Sent Right to Their Door.
-VS-

5
Custom Gift Website
Custom Christmas Gifts
www.brandname.com
Save on Thousands of Personalized
Gifts for the Holidays. 25% off!
Personalized Xmas Gifts
www.brandname.com
Skip The Mall & Get a Personalized
Xmas Gift Sent Right to Their Door.
-VS-
 Promotion
 Inspires action

6
Custom Gift Website
Custom Christmas Gifts
www.brandname.com
Save on Thousands of Personalized
Gifts for the Holidays. 25% off!
Personalized Xmas Gifts
www.brandname.com
Skip The Mall & Get a Personalized
Xmas Gift Sent Right to Their Door.
-VS-
 Promotion
 Inspires action
x No indication of savings
x Weak search keywords

7
Custom Gift Website
Custom Christmas Gifts
www.brandname.com
Save on Thousands of Personalized
Gifts for the Holidays. 25% off!
Personalized Xmas Gifts
www.brandname.com
Skip The Mall & Get a Personalized
Xmas Gift Sent Right to Their Door.
-VS-
 Promotion
 Inspires action
x No indication of savings
x Weak search keywords
+ 1.1X
CTR

9
Sports Gear Etailer
Seattle Seahawks Store
www.brandname.com
Buy Seattle Seahawks Gear Here!
The Seattle Seahawks Fan Shop.
Seattle Seahawks Store
www.brandname.com
Browse Seattle Seahawks T-Shirts,
Jerseys & More. Shop Online Now!
-VS-

10
Sports Gear Etailer
Seattle Seahawks Store
www.brandname.com
Buy Seattle Seahawks Gear Here!
The Seattle Seahawks Fan Shop.
Seattle Seahawks Store
www.brandname.com
Browse Seattle Seahawks T-Shirts,
Jerseys & More. Shop Online Now!
-VS-
 Shows Options
 Persuasive

11
Sports Gear Etailer
x Verbose
x No benefits
Seattle Seahawks Store
www.brandname.com
Buy Seattle Seahawks Gear Here!
The Seattle Seahawks Fan Shop.
Seattle Seahawks Store
www.brandname.com
Browse Seattle Seahawks T-Shirts,
Jerseys & More. Shop Online Now!
-VS-
 Shows Options
 Persuasive

12
Sports Gear Etailer
x Verbose
x No benefits
Seattle Seahawks Store
www.brandname.com
Buy Seattle Seahawks Gear Here!
The Seattle Seahawks Fan Shop.
Seattle Seahawks Store
www.brandname.com
Browse Seattle Seahawks T-Shirts,
Jerseys & More. Shop Online Now!
-VS-
 Shows Options
 Persuasive
+ 2X
CTR

14
Local Listings Website
Local Listings
www.brandname.com
Hugely Increase The Visibility Of Your
Online Listings Today!
-VS-
Local Listings
www.brandname.com
List Your Business Here. Enter Your
Business Address To Start Now.

15
Local Listings Website
 Compelling CTA
 Descriptive Language
Local Listings
www.brandname.com
Hugely Increase The Visibility Of Your
Online Listings Today!
-VS-
Local Listings
www.brandname.com
List Your Business Here. Enter Your
Business Address To Start Now.

16
Local Listings Website
x Doesn’t show the service
x Weak CTA
Local Listings
www.brandname.com
Hugely Increase The Visibility Of Your
Online Listings Today!
-VS-
Local Listings
www.brandname.com
List Your Business Here. Enter Your
Business Address To Start Now.
 Compelling CTA
 Descriptive Language

17
Local Listings Website
Local Listings
www.brandname.com
Hugely Increase The Visibility Of Your
Online Listings Today!
-VS-
+ 2.9X
CTR
Local Listings
www.brandname.com
List Your Business Here. Enter Your
Business Address To Start Now.
x Doesn’t show the service
x Weak CTA
 Compelling CTA
 Descriptive Language

18
Like What You Saw? Let’s Talk.
Click to Request
Platform Demo

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Which Ad Won? pt. 3

2. 2 Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI). Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.

3. Challenge #1

4. 4 Custom Gift Website Custom Christmas Gifts www.brandname.com Save on Thousands of Personalized Gifts for the Holidays. 25% off! Personalized Xmas Gifts www.brandname.com Skip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door. -VS-

5. 5 Custom Gift Website Custom Christmas Gifts www.brandname.com Save on Thousands of Personalized Gifts for the Holidays. 25% off! Personalized Xmas Gifts www.brandname.com Skip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door. -VS-  Promotion  Inspires action

6. 6 Custom Gift Website Custom Christmas Gifts www.brandname.com Save on Thousands of Personalized Gifts for the Holidays. 25% off! Personalized Xmas Gifts www.brandname.com Skip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door. -VS-  Promotion  Inspires action x No indication of savings x Weak search keywords

7. 7 Custom Gift Website Custom Christmas Gifts www.brandname.com Save on Thousands of Personalized Gifts for the Holidays. 25% off! Personalized Xmas Gifts www.brandname.com Skip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door. -VS-  Promotion  Inspires action x No indication of savings x Weak search keywords + 1.1X CTR

8. Challenge #2

9. 9 Sports Gear Etailer Seattle Seahawks Store www.brandname.com Buy Seattle Seahawks Gear Here! The Seattle Seahawks Fan Shop. Seattle Seahawks Store www.brandname.com Browse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now! -VS-

10. 10 Sports Gear Etailer Seattle Seahawks Store www.brandname.com Buy Seattle Seahawks Gear Here! The Seattle Seahawks Fan Shop. Seattle Seahawks Store www.brandname.com Browse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now! -VS-  Shows Options  Persuasive

11. 11 Sports Gear Etailer x Verbose x No benefits Seattle Seahawks Store www.brandname.com Buy Seattle Seahawks Gear Here! The Seattle Seahawks Fan Shop. Seattle Seahawks Store www.brandname.com Browse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now! -VS-  Shows Options  Persuasive

12. 12 Sports Gear Etailer x Verbose x No benefits Seattle Seahawks Store www.brandname.com Buy Seattle Seahawks Gear Here! The Seattle Seahawks Fan Shop. Seattle Seahawks Store www.brandname.com Browse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now! -VS-  Shows Options  Persuasive + 2X CTR

13. Challenge #3

14. 14 Local Listings Website Local Listings www.brandname.com Hugely Increase The Visibility Of Your Online Listings Today! -VS- Local Listings www.brandname.com List Your Business Here. Enter Your Business Address To Start Now.

15. 15 Local Listings Website  Compelling CTA  Descriptive Language Local Listings www.brandname.com Hugely Increase The Visibility Of Your Online Listings Today! -VS- Local Listings www.brandname.com List Your Business Here. Enter Your Business Address To Start Now.

16. 16 Local Listings Website x Doesn’t show the service x Weak CTA Local Listings www.brandname.com Hugely Increase The Visibility Of Your Online Listings Today! -VS- Local Listings www.brandname.com List Your Business Here. Enter Your Business Address To Start Now.  Compelling CTA  Descriptive Language

17. 17 Local Listings Website Local Listings www.brandname.com Hugely Increase The Visibility Of Your Online Listings Today! -VS- + 2.9X CTR Local Listings www.brandname.com List Your Business Here. Enter Your Business Address To Start Now. x Doesn’t show the service x Weak CTA  Compelling CTA  Descriptive Language

18. 18 Like What You Saw? Let’s Talk. Click to Request Platform Demo

Editor's Notes

We have developed a platform that uses humans to produce creative at scale, on demand for the enterprise advertiser While humans provide the creative, the platform provides a workflow system to effortlessly identify and test tens or hundreds of new creative.
We have developed a platform that uses humans to produce creative at scale, on demand for the enterprise advertiser While humans provide the creative, the platform provides a workflow system to effortlessly identify and test tens or hundreds of new creative.
We have developed a platform that uses humans to produce creative at scale, on demand for the enterprise advertiser While humans provide the creative, the platform provides a workflow system to effortlessly identify and test tens or hundreds of new creative.
63% CTR
63% CTR
63% CTR

Which Ad Won? pt. 3

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